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Message from discussion Low Toolbar PageRank for Newsday.com
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Tribune Interactive SEO Team  
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 More options Jul 13 2008, 8:02 pm
From: Tribune Interactive SEO Team
Date: Sun, 13 Jul 2008 17:02:31 -0700 (PDT)
Local: Sun, Jul 13 2008 8:02 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
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wrielly,

I was told numerous times that I should indeed ignore this TBPR issue
because it doesn't matter.  I heard this from very well known SEO
experts.  I heard this from several people within Google (I don't
release names).  My primary reason for getting this changed was not
because I felt it would impact the traffic to the site from Google or
the rankings in Google but because it was a political issue for me
internally.  When the General Manager of one of your top 3 sites is
conscerned about something that is squarely your responsibility to
fix . . . hey, it becomes important to you.  Especially after you have
made an attempt to tell her several times that as long as traffic is
increasing you are fine and she still wants the problem fixed.  ;-)

But take a look at this . . .

http://trends.google.com/websites?q=newsday.com%2C+chicagotribune.com...

There are some very marked periods of decline for Newsday.com (before
I got here--don't know why and wouldn't tell if I did) but the penalty
was put in place somewhere in 2007 (it may be public so feel free to
research and let me know).  Continuing to watch how things go for the
next few months will be very telling as to whether TBPR really does
matter.

No matter how this goes . . . it'll be a really good case study on
TBPR, huh?  ;-)  Need to be careful though regarding noise in the test
as just because traffic may be doing something overall the SEO traffic
may be doing something else entirely.  Guess I'll be the only one that
knows the true, true story but . . . you should be able to get a
decent idea from watching G'Trends.

Fun stuff!  Another reason why I love my job and love the Search
Industry.  ;-)

Brent D. Payne
SEO Manager
Tribune

On Jul 13, 2:22 am, wreilly wrote:

> Just my opinion but this was a demonstration of how “broke” the
> penalties are. One would have to consider the Daily News a highly
> trusted domain ( TR ) and has many external links from trusted domains
> to prove it ( high PR ). And given this it still fell through the re-
> inclusion cracks.

> It also demonstrates that TBPR is anything but useless, outdated and
> should be ignored. If your TBPR falls, chances are G thinks something
> is wrong and as a webmaster you should spare no effort in determining
> why.
> If this had been nearly anyone but a PR8 site the advice here would
> most likely have been to ignore this because TBPR is useless. I
> understand how and why this myth propagates, what I don’t understand
> is why G encourages it.

> And herein lay the biggest problem, how do you know what went wrong???
> And when?

> On Jul 12, 8:39 am, amaxon2000 wrote:

> > The site is a PR 8 NOW... any ideas what chaged in couple or hours.- Hide quoted text -

> - Show quoted text -


 
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