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Message from discussion Appropriate uses of nofollow tag -- popular pick
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mpilatow  
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 More options Oct 9 2007, 3:56 pm
From: mpilatow
Date: Tue, 09 Oct 2007 19:56:03 -0000
Local: Tues, Oct 9 2007 3:56 pm
Subject: Re: Appropriate uses of nofollow tag -- popular pick
Yeah Craig, this issue (along with the paid links issue) have been
pretty popular lately across a number of blogs and forums I peruse. It
just kinda annoys me that they want you to build sites for users but
then tell you to use a tag that is expressly for the Google spider.
When  it was first introduced it was designed to combat blog spam and
from the looks if things it has had limited success there. Then it was
to link to sites you can't vouch for, but why would I link to a site
that I can't vouch for. Now they are saying it might be a good idea to
manipulate page rank (which I always thought was another guideline,
something about don't get involved with link schemes designed to
manipulate page rank). Anyway, I understand the reason it was
introduced but I still have some problems with the way it is being
used now.

On Oct 9, 3:26 pm, Sam I Am wrote:

> Craig, I'm biting my fingers here to stop from typing "search and
> though shalt find" as I've seen you reply a few times :) Matt
> explained the 'through a robots.txt'd page' a few times, including
> here:http://www.mattcutts.com/blog/how-to-report-paid-links/.
> There's an official statement on the webmaster central blog athttp://googlewebmastercentral.blogspot.com/2007/06/more-ways-for-you-...

> Essentially, yes, to link to page 3 from page 1, you run the link
> through page 2 which is robots.txt'd out. It's not the same as
> nofollow though, but it has the same effect of not passing PR to page
> 3. The bummer is that it DOES pass PR to page 2, which ends up being
> this black hole full of beautiful green PR..... (does that make it a
> green hole, anyway I digress, but as you mentioned in your follow up
> comment, you'd have to actually hit the link to page two with a
> nofollow as well to make sure you don't pass all your PR into a big
> hole - theoretically the page with the highest pagerank on your site
> could be a disallowed page!). Using nofollow on a link from the first
> page to the third page will not pass PR to page 3. Now here is where
> the real catch comes in because all search engines treat this blooming
> attribute differently. Wikipedia has a good rundown on it:http://en.wikipedia.org/wiki/Nofollow. As you can see, Matt's
> statement further underlines the statements on that wikipedia page. So
> from Google's point of view, the nofollow tag is a much easier and
> better choice since you don't have the whole issue of PR 'leakage'. I
> think Google's is the most easy to understand considering the thing is
> called "no follow", but I can see why Yahoo doesn't use it as such
> because that is originally not how the attribute was intended. Anyway,
> if you want to use something that all search engines do the same with
> I guess the option with a nofollowed link to a disallowed page which
> then links on to the final target page is the only one that works.

> I was also surprised by the disallow'd pages still being able to show,
> but I guess the explanation in the article made some sense in a wacky
> kind of way.

> "If a bot can't crawl a page, how else could it know what is on the
> page in order to decide what search terms to rank it for?"

> The power of anchor text I'd guess. These would have to be pretty
> detailed search queries I'd say, ones that include a brandname plus
> some specific terms that don't have many other results and especially
> not other results from that site as these would outdo the disallowed
> page easily. You'd get the typical disallowed pages look in the index.
> I did think the article was funny with regards to ebay. They used to
> not allow Google to crawl them and now they make up 25% of the Google
> serps LOL

> >From a personal point of view I don't buy the "we'd look suboptimal if

> we didn't return these results when someone searched for them"
> reasoning as to why it was done this way. I know that I was trying to
> do searches earlier today using our brandname + a unique phrase and
> our site wasn't returned. It's the same when searching "John Chow" by
> name. I agree that it makes Google look suboptimal, but they've known
> about this for a while and aren't doing anything to make sure that
> what the user is searching for gets returned - and these are allowed
> pages. I've had to switch to Yahoo regularly of late due to cases like
> this.

> On Oct 9, 5:58 pm, cass-hacks wrote:

> > Thinking about robots.txt'ed files accruing PageRank, that would seem
> > to mean that if a given or directory is disallow'ed yet linked to
> > within the site, the links to whatever is disallow'ed should be
> > nofollow'ed otherwise they will end up passing PageRank to pages that
> > don't need it thereby reducing PageRank available for other links on
> > those pages, right?

> > Craig

> > p.s. mpilatow, fortunately you are not in charge of Google's methods
> > of determining intent.  ;-)

> > On Oct 9, 5:25 pm, cass-hacks wrote:

> > > Nice!

> > > > My short answer is that the nofollow attribute on links is a pretty
> > > > general mechanism, and you're welcome to use it how you like.

> > > I would LIKE to use it to automagically increase my SERPs positions.
> > > I don't think that will happen though.  :-()

> > > Seriously though, I always thought of ad-hoc standards, like
> > > robots.txt, sitemap.xml etc the same as W3C RFCs and ITU-T
> > > Recommendations, both with an emphasis on "recommendation".

> > > People may have had their various, and usually different reasons for
> > > wanting a given recommendation but once it is out in the wild, people
> > > are pretty much free to use it as they wish, on both sides of the
> > > interoperability table.

> > > One question I still have is regarding, "(e.g. a link through a page
> > > that is robot.txt'ed out)".

> > > I am not understanding the "through a page" part.

> > > I read in the linked to interview, "Now, robots.txt says you are not
> > > allowed to crawl a page, and Google therefore does not crawl pages
> > > that are forbidden in robots.txt. However, they can accrue PageRank,
> > > and they can be returned in our search results."

> > > So, to achieve the same thing in a robots.txt file as in the use of
> > > nofollow, you would essentially need three pages, the first page with
> > > a link to the second, which is disallow'ed and has a link on it to a
> > > third, the page one originally wanted nofollow'ed?

> > > Is that the meaning of "through a page"?

> > > By the way, I was surprised to read that a page that is "disallowed"
> > > and is not crawled can show up in SERPs.  Would that be possible only
> > > because of offsite inbound links to that page?  If a bot can't crawl a
> > > page, how else could it know what is on the page in order to decide
> > > what search terms to rank it for?

> > > Craig


 
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