Search Engine Results based on Back links

Google's main objective is to give the most relevant (upto date my be?)
choice of website pages that have information that a search engine user
is looking for based on the capacity of the search engine user's
knowledge of how to use a search engine (which is limited)

BACK LINKS, ARE THEY GOOD OR BAD?
Other sites linking to your site, that show's up in the search engine
results are they good or bad?

It's GOOD
It gives confidence to the search engine user that the information has
value,
the more reviews,articles, statements, Boggs about a product, service
or information their is the better

It's BAD
Other sites linking to your site, this is not easy!
you may have a person with the best secret in the world sitting on
their website but if that person
1. dose not make the effort to go and get links to their website it
will stay a secret
2. dose not have the knowledge or experience to make a website that
works it will stay a secret

So is the important (Google PR) information, driven not by information
but by driven people that can work out how google works and are good at
marketing, not the person that has the secret

Regards

Alex