> I'll just copy & paste something from a blog post we made a while
> back:
> According to the W3C recommendations, the "alt" attribute specifies an
> alternate text for user agents that cannot display images, forms or
> applets. The "title" attribute is a bit different: it "offers advisory
> information about the element for which it is set." As the Googlebot
> does not see the images directly, we generally concentrate on the
> information provided in the "alt" attribute. Feel free to supplement
> the "alt" attribute with "title" and other attributes if they provide
> value to your users!
> -http://googlewebmastercentral.blogspot.com/2007/12/using-alt-attribut...

> So for example, if you have an image of a puppy (these seem popular at
> the moment :-)) playing with a ball, you could use something like "My
> puppy Betsy playing with a bowling ball" as the alt-attribute for the
> image. If you also have a link around the image, pointing a large
> version of the same photo, you could use "View this image in high-
> resolution" as the title attribute for the link.

> In other words, the title-attribute is to provide information about
> the *link* (what's going to happen when I click here?), the alt-
> attribute is to provide an alternative to the *image* (what is this
> image about?).

> John