How to protect AdMob Account with Large User Base from Same Network & IP

[Maruf Rien]

I have a mobile app that displays AdMob ads and all of my users are from a single university. They are accessing the app through the university's network and IP address, which means that many requests for ads are coming from the same source. I'm concerned that this may lead to my AdMob account being flagged for invalid traffic, even though all the clicks on the ads are legitimate.

I have reviewed my app and ad implementation to ensure that they comply with AdMob's policies and best practices. However, I would like to take additional steps to ensure that my account remains in good standing.

Can anyone provide me with more information on how AdMob detects invalid traffic and what steps I can take to prevent it in my specific scenario? Are there any recommended strategies or best practices for handling a large number of users from the same network and IP address? Any advice or guidance would be greatly appreciated.

[Mobile Ads SDK Forum Advisor]

Hello Maruf,

 

Michael here from Mobile Ads SDK Support team. Thank you for reaching out to us.

 

Invalid traffic includes, but is not limited to:

• Clicks or impressions generated by publishers clicking on their own live ads
• Repeated ad clicks or impressions generated by one or more users
• Publishers encouraging clicks on their ads (examples may include: any language encouraging users to click on ads; ad implementations that may cause a high volume of accidental clicks; etc.)
• Automated clicking tools or traffic sources, robots, or other deceptive software

 

 If we observe high levels of invalid traffic on your account, we may suspend or disable the account to protect our advertisers and users.

 

More of this information can be found in this invalid traffic HC article.

 

It may help you avoid this issue if you follow this How you can prevent invalid activity article.

 

On the other hand, as this query is more product related rather than anything with SDK implementation and behavior, we would highly recommend reaching out to Product Support team should you need further assistance with regards to this matter.

Regards,

Michael Angelo Mobile Ads SDK Team

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