Now, ATMs can advertise financial products

[alok agarwal]

Banks with a large network of automated teller machines will now be able to generate additional revenue by advertising financial products offered by other institutions.

With an eye on financial inclusion and to incentivise banks for opening ATMs in remote areas, the finance ministry has allowed bank-owned as well as outsourced ATMs to display advertisements of other financial products.

http://www.rediff.com/business/slide-show/slide-show-1-tech-now-atms-can-advertise-financial-products/20120213.htm