They stay away from shoddy chit funds and phoney plantation schemes.
They are advised by top brokers and wealth managers. And they are always
snooping around for smarter ways to make money.
They are the
high net worth individuals
or HNIs. But a lesser known side to their story is how they can be
amazingly gullible and unbelievably greedy — qualities that make them
irresistible to unscrupulous money managers. What makes the latter's job
easier is the reluctance of these investors to admit their mistakes.
Just as the illiterate, hapless investors of ponzi schemes like
Saradha, these moneybags are being duped by 'advisors' promising
extraordinary returns. "I had surplus funds in my account and I was
assured of liquidity and a fixed return of 14% per annum. I thought I
would park some money for a year and make good gains," said a 40-year
businessman from Mulund, a Mumbai suburb.
The person invested
Rs 10 lakh in the now infamous paired contracts traded on the National
Spot Exchange (NSEL). Thrilled at the payout he received in the second
month, he reinvested the money only to find the entire investment sink
in the next few weeks. He's yet to share the story to his family
members.
The lure of fancy products
Whilesmall savers are attracted by high returns, the well-heeled
investors are drawn in by the charm of exotic products. Remember the
Citibank Gurgaon fraud? A friendly, glib talking relationship manager
even ended up fooling a well-known
private equity fund manager who had trusted him to deploy funds cleverly.
Such incidents are a reminder that many HNIs are only as smart as their
poorer cousins when it comes to assessing financial products. "While
HNIs are more aware of financial products and investment opportunities
compared to
retail investors,
they tend to focus more on returns and not on the risks involved. As a
result, some investors fall prey to structurally-flawed or fraudulent
schemes that fail to match their expectations," says Anshu Kapoor, who
heads the global wealth management at Edelweiss Financial Services.
Some overestimate their sense of judgment in evaluating the potential
of seemingly-exotic stuff and most consider tradition offerings
generating relatively lower returns unglamourous.
Ashish
Kehair, Kapoor's counterpart in ICICI Securities, explains the mindset
of these investors: "Their inability to assess risk and overestimation
of their abilities leads to continuous trysts to try out different
products where the maximum or past or projected returns are higher than
less risky products with lower return potential."
Outsourcing pitfalls
Make no mistake. Very few HNIs blindly trust their brokers or
intermediaries. They flood them with questions, spend hours trying to
figure out the best bet and often haggle over charges. But at the end of
the day, they can be swayed by "an opportunity to make super normal
returns on a risk-adjusted basis." This is why crafty intermediaries
make a killing.
"Some manufacturers or advisors do misuse this
desire for higher returns," says Swapnil Pawar of Karvy Capital. The
absence of an industry-wide qualification for
financial advisors
also poses a challenge for investors looking for professional advice.
But money managers ET spoke to said while it does put a question mark
over the reliability and quality of advice offered, new rules are
evolving and incidence of frauds will come down.
World over,
HNIs look for 'risk-adjusted products' — structured products that are
designed to fetch the maximum return at different levels of risks. Such
products, currently rare in India, may be able to wean investors away
from riskier and potentially dubious schemes. HNIs, looking for absolute
returns, typically prefer non-traditional products. Some of them sense
that these strategies carry risk, but many don't.
"Such
investors feel let down when such strategies fail to deliver with
respect to their expectation," says Rajesh Iyer, head of
investments
and family office at Kotak Wealth Management. While scandals hurting
HNIs make news as the money lost run into hundreds of crores, it's not
always easy to nab the perpetrators.
Raghavendra Nath, managing
director at Ladderup Wealth Management, who disagrees that HNIs are
more gullible than others, says many frauds go undetected as people who
dupe investors cover their tracks before they sell.
Beware of tall claims Thanks to a choppy market, many are staying away from
stocks,
preferring stable products without default risks. If they do not see
these two risks in a product, they assume there is no risk. Here, they
tend to overlook the hidden risks. It's best to stay away from anyone
claiming to sell products with zero risk, but high returns. It's a
dangerous proposition.
In fact, there are different types of
risks one needs to understand before signing up for any product.
Investors should assess the portfolio risk — which simply put means
understanding how the money is deployed, whether it's concentrated in
certain assets, and can the institution find itself in a position where
it's unable to even pay back the principal. If necessary, ask the family
lawyer to browse through the document.
"Remember, all products
carry some risk and investing in something that does not upfront
disclose the risks can be a bad idea," says Pawar. This doesn't mean
products promising higher returns should be straightaway dismissed, but
there is a need for basic research.
The NSEL experience shows
that a few minutes of Google search anytime in the last 15 months could
have thrown up information that the government has questioned the
legality of the product. Finally, question the numbers. "You should be
sceptical of any scheme that offers super-normal, risk-free returns, of
more than 13 or 14%," advises Pawar.
For aword of advice, ask
your kid who may be aHarry Potter fan. She would remind you what
Professor Albus Dumbledore, the wisest character in Harry Potter and the
Half-Blood Prince, said, "I make mistakes like the next man. In fact,
being —forgive me — rather cleverer than most men, my mistakes tend to
be correspondingly huger."
--
CA. Rajesh Desai