On 7 Apr 2011, at 22:12, Dave Cates wrote:
> Must have cost Epsilon a packet in all manner of ways.
> Question tho...someone corrupt on the inside??
You'd best hope not.
What Epsilon do for their money is collect every single piece of information about you from as many sources as possible and put it in one great big place their clients can drill. If there is somebody corrupt inside, anybody who unwittingly was sharing their data with Epsilon (and that's pretty much everybody in the Western World it would seem), now has a very stuffed identity and probably many weak passwords have been compromised along the way.
I think there is a good chance journalists are finally going to take a look at these data companies (and their clients and the "mini-clones" in data collection terms like Tesco/Nectar/etc.) and explain exactly what is collected, how and what it's used for. It will horrify most people. Genuinely.
I've always been very, very wary of loyalty cards, store cards, and sometimes even shopping online. Seems like I was right to be.