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Macworld 2012
January 26-28, 2012
San Francisco, CA
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/5d8a7dc9e1
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Hi. My name is Paul Kent and I'm the General Manager for Macworld
2012 coming up January 26-28, in San Francisco. The planning for the
2012 event is progressing extremely well. In an effort to keep you
informed on the show's progress, I wanted to take a moment to share
some developments, evolutions and innovations that Macworld will be
revealing in the coming months.
This year we are putting significant resources into new audience
development programs. Our goal is to present you with a vibrant,
expanded attendee delegation of potential buyers for your products.
We went out recently with our conference Call for Presenters -
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/137b9c726d (due Sept. 2nd, if you'd like to submit). For 2012, we are expanding
the types of presentations we offer to showcase the very best of the
Apple products market in new and interesting ways. Specifically, we
are looking for presenters and content concepts that include
performance, demonstration, presentation of creative works, and of
course, great technical "how to" training content on OS X and iOS
solutions.
Our goal is to provide our attendees with a more vibrant,
experiential environment at Macworld. We are developing even more
interactive components for the event, in the areas of music and film,
as they relate to Apple products - more to come on these new show
features in the coming weeks.
Also, we separated out MacIT -
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/59b43a4f15 from Macworld 2012, because we realize that the consumer and IT
audiences are different and exhibitors have different goals with
these audiences. Those exhibiting at Macworld will be able to
exclusively get in front of a more targeted buying, consumer
audience, while those exhibiting at MacIT will be able to reach a
true tech audience.
These changes are a part of continuing efforts to evolve Macworld to
best represent our marketplace - a vibrant event that past attendees
continue to want to come back to and new attendees are intrigued to
attend. We think you'll find these changes supportive for your
organization's goals at Macworld as they will translate to a bigger
and enthusiastic audience for your products.
Some recent articles about Macworld 2012:
Macworld.com: Macworld 2012 calls for presentations, workshops,
Genius
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/00e7fd7cb2...
The Mac Observer: Paul Kent: Macworld Expo 2012 Will Be a Festival
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/8a87c314b3...
Your Mac Life: Interview with Paul Kent, GM of Macworld Expo
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/5aee01ff9d...
MacVoices #1181: The Road to Macworld: Paul Kent On The New,
Different Call for Submissions for Macworld 2012
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/93b2dec935...
Thanks for considering Macworld 2012. I would look forward to hosting
you as we present the best of the Apple-related products market in
2012.
Best regards,
Paul Kent
GM / Macworld 2012
Exhibiting Opportunities:
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/0ed338e9ef
Mobile Apps Showcase:
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/4a39279c97
Indie Mac Software Spotlight:
http://cts.vresp.com/c/?IDGWorldExpo/5028563141/5d627b92a8/2883fd5dc1
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