Fw: Quotation for Astro EDM & Marketing materials
Pin
----- Original Message -----
From: "NG, Chay Shia [Tracia]" <trac...@astro.com.my>
To: <p...@1.com.my>
Cc: "THAM, Yen Lee" <yen-le...@astro.com.my>
Sent: Thursday, January 28, 2010 4:28 PM
Subject: Quotation for Astro EDM & Marketing materials
> Dear Earn Pin
>
>
>
> Hi, as mentioned, Astro is in the midst of looking for an agency to
> handle the 2010 Trade EDM and marketing materials.
>
> Below is the brief for the EDM / marketing material development:
>
>
>
> 1) Quotation should based on annual commitment
>
>
>
> 2) Development of trade EDM & marketing materials for Malay, Eng,
> Sports, Indian & Astro in total
>
> * Minimum of 5 EDM per month - up to 10 EDM per month
>
>
>
> 3) EDM development works include:
>
> * Template design for each segment mentioned above &
> periodically updates
>
> * Creative development of content with sales driven copy
>
> * Copy Editing & proof reading
>
> * Database Maintenance
>
> * EDM Blasting
>
> * Report analysis on response rates with ideas for improvement -
> monthly review
>
> * Trivia to drive traffic
>
> * E-invite for trade invents
>
>
>
>
>
> 4) Marketing materials include:
>
> * All forms of direct mailers for trade with high retain value
>
>
>
>
>
> We need the quotation urgently. Would be greatly appreciated if you
> would send the quotation to us by Friday (29 Jan) before noon.
>
>
>
> Pls do not hesitate to contact me at 03-9654 6688 Ext. 8601, should you
> need more info / clarification.
>
> Thank you.
>
>
>
> Regards,
>
> Tracia Ng
>
>
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> you.
>