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Even Tom Cruise Couldn't Beat This Summer's Hollywood Memes
In case you didn't notice, "Knight and Day," the new romantic action comedy starring Tom Cruise and Cameron Diaz, did not have a great opening weekend. Success with both of them should have been as automatic as Steve Kerr at the three-point line, so what happened?
http://e.ccialerts.com/a/tBMKkbqAHJQfmAZ-nN1MRb7kpm7/clck21

Product Placement Dipped Last Year for the First Time
LOS ANGELES (AdAge.com) -- Paid product placement in TV, movies, internet, videogames and other media slipped for the first time last year, but fell far less than most kinds of advertising and is poised for robust growth going forward, according to a new outlook from PQ Media.
http://e.ccialerts.com/a/tBMKkbqAHJQfmAZ-nN1MRb7kpm7/clck22

Google's New China Strategy: Your Questions Answered
There is a real danger that Google's actions -- and its brash attitude -- have caused irreparable damage to its business in China. At the same time, Google has been negotiating with them over the past few months. The result could be a compromise worked out behind closed doors.
http://e.ccialerts.com/a/tBMKkbqAHJQfmAZ-nN1MRb7kpm7/clck23

Glimmer of Hope as Monthlies See Ad Pages Heat Up in July
NEW YORK (AdAge.com) -- Monthlies as a whole ran 0.2% more ad pages in their issues from January through July than they did in the comparable seven months in 2009. It's unclear what will happen for the rest of the year; the fourth quarter is going to be a big test. And a 0.2% gain over one of the worst years in magazine history isn't exactly cause to start dancing in the streets. But some ad buyers, not just publishers with a vested interest, are predicting continued improvement.
http://e.ccialerts.com/a/tBMKkbqAHJQfmAZ-nN1MRb7kpm7/clck24

The 'Craigslist Effect' Spreads to Content as Free Work Fills Supply
Despite the attention around search specialists such as Demand Media, Associated Content and Examiner, a growing group of sites is betting on something better than cheap content: free content.
http://e.ccialerts.com/a/tBMKkbqAHJQfmAZ-nN1MRb7kpm7/clck25

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