Thanks Carina,
I suggest to add the label "testing G-groups" (or similar) to this communication thread. I personally think that Google Groups might be more suited to 'work teams' with a common purpose.
Following up from the today's online meeting on the future of the blog, I like to resubmit what I had suggested two and a half years ago (slightly abbreviated/updated):
1. The original concept of editors was to facilitate the publishing of stuff of common interest, preferably produced by members. The editors agreed that the blog should be curated, and comments moderated if and when necessary. Within four years we did not publish two articles that were submitted by members, and removed one comment. This was done on grounds of one staff member personally attacking (by name) another staff member, which was bad etiquette and against our ‘conditions of use’. In retrospect, the ‘quality control’ did not make a significant difference; something inappropriate can always be removed as needed. I am ready to give up on quality control and thus empower the common UNICEF retiree.
The editors however spend a considerable time on ‘editing’ articles and photo stories – getting photos in shape, correcting grammar and spelling, formatting text, suggesting titles where there was none, searching for images that would represent a story, and so forth. My idea was to ensure some quality in the postings, so that the blog would be a pleasure to look at it and not go the way of most crummy social media sites.
Some contributors submit materials asking the editors whether it would be ‘fit for publishing’, orsent a bunch of images and asked us to select a few and add text, thinking they do us a favour. It reminded me very much of my UNICEF days, where someone was doing half a job and gracefully letting someone else finish it.
Therefore, we should refer to editors as ‘facilitators’, whose main purpose would be to help less tech-savvy people to get their pieces up.
2. We need to get realistic with the number. There are 1200 registered members, but there are many double entries and for more than 200 death notices have been published. Perhaps many members registered as they thought it would help them get a consultancy with UNICEF, and went offline when they saw this was not the case. In my personal view (and I am happy to be contradicted), the number of readers is probably something between 130 and 300 people.
The typical ‘feature’ gets upwards from 150 to 300 views. More clicks are possible when the article is shared through other social network platforms (email list, LinkedIn, Facebook, WhatsApp etc). The typical 'weekly digest‘ (from the editors) gets between 100 and 150 views. Death notices are very frequently clicked, which I find devastating as it is too late to engage with a dear former colleague. The average original article is viewed between 10 and 70 times, but can rapidly receive many more clicks as soon as a single comment (and more subsequent comments) are made.
But the point is not really in the numbers. A smaller group is not necessarily a bad thing. I rather have an animated discussion among 30 or 40 active people and friends, who periodically submit and comment, and discuss issues and create a feeling of community and conversation, than have a rather anonymous lethargic crowd where everyone is blasé and not interested.
3. We should absolutely avoid the term newsletter. It carries the notion that there is somebody (probably paid) who assembles the newsletter. Newsletter are so 1990. The blog has a new article whenever someone sends one. It is updated every day (or almost so) just like your BBC or other news-site. I have suggested that we do away with the 'editorial' (from the editors), because it is work to produce; its purpose is unclear; and people who read the editorial may not read the actual articles. We should, however, continue with a weekly email pointing at the blog, reminding our increasingly forgetful former colleagues that the blog still exists. This can be fully automated.
4. We sometimes refer to the blog as an ‘archive’ of past contributions, including articles written by colleagues who have passed on. While this is true, it is not a good archiving tool, mainly because it is jumbled up with non-original contributions (links to news articles that are of fleeting interest). It would be different for a ‘views’ blog, consisting only of original contributions by our members (and comments they make or discussions they engage), plus any news about our members themselves, however there are different views about this. In any case, the more important function of the blog is that of a repository. An article posted on the blog can be linked to other social networks, including personal Facebook pages, WhatsApp, LinkedIn pages (or Google Groups) and so forth. Most of these other Social Media platforms are unsuited to publish serious original content, because they are formatted differently, and not least because it tends to disappear quickly in their respective timelines, but they can link to the ‘real’ articles on our Blog. Our Blog (with its original content pieces) can be the treasure trove, from which members can pick an interesting piece and share it through their own networks with whomever they like.
Hence we should separate between (i) collecting and storing original content of our members; and (ii) using the existing social networks that members presently use to distribute it. We do have a 'share' button under each of our posts. It allows users, with one click and without any tech-skills, to share a post on their favorite networks - though I don't think that many of our readers are aware or considered it. I don't think that any of our content is 'for registered XUNICEF eyes only'.
4. As for the sharing of email addresses: Anyone can share their own email address on the blog (I do). Email addresses of registered members are be shared by an editor when a bona-fide request (from another registered member) for the address is received.