adobe danas pustio vijest o suradnji sa googleom i yahoom koja ide prema
omogucavanju indexiranja swf-ova sa dinamicki kreiranim sadrzajem:
http://www.adobe.com/aboutadobe/pressroom/pressreleases/200806/070108... Adobe Flash Technology Enhances Search Results for Dynamic
Content and Rich Internet Applications
* SAN JOSE, Calif. — July 1, 2008 * — Adobe Systems Incorporated
(Nasdaq:ADBE) today announced the company is teaming up with search
industry leaders to dramatically improve search results of dynamic Web
content and rich Internet applications (RIAs). Adobe is providing
optimized Adobe® Flash® Player technology to Google and Yahoo! to
enhance search engine indexing of the Flash file format (SWF) and
uncover information that is currently undiscoverable by search engines.
This will provide more relevant automatic search rankings of the
millions of RIAs and other dynamic content that run in Adobe Flash
Player. Moving forward, RIA developers and rich Web content producers
won’t need to amend existing and future content to make it searchable —
they can now be confident it can be found by users around the globe.
The openly published SWF specification describes the file format used to
deliver rich applications and interactive content via Adobe Flash
Player, which is installed on more than 98 percent of Internet-connected
computers. Although search engines already index static text and links
within SWF files, RIAs and dynamic Web content have been generally
difficult to fully expose to search engines because of their changing
states — a problem also inherent in other RIA technologies.
“Until now it has been extremely challenging to search the millions of
RIAs and dynamic content on the Web, so we are leading the charge in
improving search of content that runs in Adobe Flash Player,” said David
Wadhwani, general manager and vice president of the Platform Business
Unit at Adobe. “We are initially working with Google and Yahoo! to
significantly improve search of this rich content on the Web, and we
intend to broaden the availability of this capability to benefit all
content publishers, developers and end users.”
Google has already begun to roll out Adobe Flash Player technology
incorporated into its search engine. With Adobe’s help, Google can now
better read the content on sites that use Adobe Flash technology,
helping users find more relevant information when conducting searches.
As a result, millions of pre-existing RIAs and dynamic Web experiences
that utilize Adobe Flash technology, including content that loads at
runtime, are immediately searchable without the need for companies and
developers to alter them.
“Google has been working hard to improve how we can read and discover
SWF files,” said Bill Coughran, senior vice president of engineering at
Google. “Through our recent collaboration with Adobe, we now help Web
site owners that choose to design sites with Adobe Flash software by
indexing this content better. Improving how we crawl dynamic content
will ultimately enhance the search experience for our users.”
Yahoo! also expects to deliver improved Web search capabilities for SWF
applications in a future update to Yahoo! Search. “Yahoo! is committed
to supporting webmaster needs with plans to support searchable SWF and
is working with Adobe to determine the best possible implementation,”
said Sean Suchter, vice president Yahoo! Search Technology Engineering.
“Designers and Web developers have long been frustrated that search
engines couldn’t better access the information within their content
created with Flash technology. It’s great to see Adobe and the search
engines working directly together to improve the situation,” said Danny
Sullivan, editor-in-chief, SearchEngineLand.com. “The changes should
help unlock information that’s previously been ‘invisible’ and will
likely result in a better experience for searchers.”
