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  <id>http://groups.google.com/group/fir-update</id>
  <title type="text">FIR Update Google Group</title>
  <subtitle type="text">
  Time-sensitive information from Neville Hobson and Shel Holtz, co-hosts of the &quot;For Immediate Release&quot; series of podcasts. The list will be used to announce upcoming events like tweetups, surveys, and episodes of FIR Live. Stay current with FIR activities even if you&#39;re behind in your listening!
  </subtitle>
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  <updated>2013-04-10T18:02:04Z</updated>
  <generator uri="http://groups.google.com" version="1.99">Google Groups</generator>
  <entry>
  <author>
  <name>shelholtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2013-04-10T18:02:04Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/27db0c0922edd1b7/c6b661c321113c88?show_docid=c6b661c321113c88</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/27db0c0922edd1b7/c6b661c321113c88?show_docid=c6b661c321113c88"/>
  <title type="text">Share your questions for Donna Papacosta&#39;s interview of Neville and Shel on FIR 700</title>
  <summary type="html" xml:space="preserve">
  We have something special in store as part of the milestone 700th episode &lt;br&gt; of For Immediate Release, the first and longest-running &lt;br&gt; communications-focused podcast. Donna Papacosta &amp;lt;&lt;a target=&quot;_blank&quot; rel=nofollow href=&quot;http://www.trafcom.com&quot;&gt;[link]&lt;/a&gt;&amp;gt; -- &lt;br&gt; a regular contributor to FIR and a skilled podcaster in her own right -- &lt;br&gt; will interview co-hosts Neville Hobson and Shel Holtz on their own
  </summary>
  </entry>
  <entry>
  <author>
  <name>shelholtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2011-02-16T18:21:34Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/ad826c6536ff4bb8/e3489c4824880af7?show_docid=e3489c4824880af7</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/ad826c6536ff4bb8/e3489c4824880af7?show_docid=e3489c4824880af7"/>
  <title type="text">Don&#39;t miss FIR Live this Saturday</title>
  <summary type="html" xml:space="preserve">
  Tech journalist and author Paul Gillin and Eric Schwartzman—PR &lt;br&gt; counselor, podcaster and occasional FIR correspondent—have teamed up &lt;br&gt; to write “Social Marketing to the Business Customer,” the only book &lt;br&gt; we’re aware of dedicated entirely to social marketing in the business- &lt;br&gt; to-business world. Paul and Eric will join us on February 19 for our
  </summary>
  </entry>
  <entry>
  <author>
  <name>shelholtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2010-09-29T23:03:13Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/532937cac7d8f809/894e17df4381db52?show_docid=894e17df4381db52</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/532937cac7d8f809/894e17df4381db52?show_docid=894e17df4381db52"/>
  <title type="text">FIR Live #19 set for October 9 with Josh Bernoff and Ted Schadler</title>
  <summary type="html" xml:space="preserve">
  Dear faithful FIR listener: &lt;br&gt; &lt;p&gt;Companies that encourage their HEROes—the label Josh Bernoff and Ted &lt;br&gt; Schadler apply to highly empowered and resourceful employees whose &lt;br&gt; experiments and innovations on customers’ behalf result in &lt;br&gt; extraordinary customer service—reap the benefits. That’s the subject
  </summary>
  </entry>
  <entry>
  <author>
  <name>shelholtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2010-08-10T21:19:48Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/d208f247ef0e6e19/5e16efb1420ef01f?show_docid=5e16efb1420ef01f</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/d208f247ef0e6e19/5e16efb1420ef01f?show_docid=5e16efb1420ef01f"/>
  <title type="text">FIR Live coming this Saturday</title>
  <summary type="html" xml:space="preserve">
  Dear FIR listener: &lt;br&gt; &lt;p&gt;FIR Live -- the occasional call-in version of the &amp;quot;For Immediate &lt;br&gt; Release&amp;quot; podcast, takes to the air this coming Saturday, August 14. &lt;br&gt; The topic: finding the balance between your company website and &lt;br&gt; Facebook. Our guests include... &lt;br&gt; &lt;p&gt;* Steve Rubel, Sr. VP, Edelman Digital &lt;br&gt; * Scott Monty, social media director, Ford Motor Company
  </summary>
  </entry>
  <entry>
  <author>
  <name>shelholtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2010-07-25T14:45:19Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/3ab4a61c09f8db6e/3dc6369a80d8de86?show_docid=3dc6369a80d8de86</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/3ab4a61c09f8db6e/3dc6369a80d8de86?show_docid=3dc6369a80d8de86"/>
  <title type="text">Next FIR Live will be on August 14</title>
  <summary type="html" xml:space="preserve">
  FIR Live is back! &lt;br&gt; &lt;p&gt;Is it wise for companies to direct consumers to their Facebook pages &lt;br&gt; instead of their websites? That’s the subject our panel will discuss &lt;br&gt; on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. &lt;br&gt; London. &lt;br&gt; &lt;p&gt;So far, the panel will include… &lt;br&gt; &lt;p&gt;* Steve Rubel, Senior VP and Director of Insights, Edelman Digital,
  </summary>
  </entry>
  <entry>
  <author>
  <name>shelholtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2010-01-09T00:52:06Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/9357bef7effc0b01/b3d2f9cfbb7b6512?show_docid=b3d2f9cfbb7b6512</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/9357bef7effc0b01/b3d2f9cfbb7b6512?show_docid=b3d2f9cfbb7b6512"/>
  <title type="text">FIR Live set for January 23</title>
  <summary type="html" xml:space="preserve">
  The next episode of FIR Live -- and the first since August 2009 -- is &lt;br&gt; set for Saturday, January 23 at 10 a.m. Pacific, 1 p.m. Eastern, and 6 &lt;br&gt; p.m. U.K. You can get all the details at our site on BlogTalk Radio: &lt;br&gt; &lt;a target=&quot;_blank&quot; rel=nofollow href=&quot;http://www.blogtalkradio.com/fir&quot;&gt;[link]&lt;/a&gt;. &lt;br&gt; The topic: structuring communications in an organization. Where does
  </summary>
  </entry>
  <entry>
  <author>
  <name>shelholtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2009-08-19T18:02:18Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/5718d09de3cdb8c4/fb5863ee5b5653d2?show_docid=fb5863ee5b5653d2</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/5718d09de3cdb8c4/fb5863ee5b5653d2?show_docid=fb5863ee5b5653d2"/>
  <title type="text">FIR Live on Saturday addresses email marketing</title>
  <summary type="html" xml:space="preserve">
  One study suggests that 85% of organizations plan to increase their &lt;br&gt; email marketing efforts. But another finds that two-fifths of &lt;br&gt; marketers don’t even know if their email messages are being delivered &lt;br&gt; successfully; those who are aware of delivery failures don’t have the &lt;br&gt; tools to make sure those messages find their way to the right inbox.
  </summary>
  </entry>
  <entry>
  <author>
  <name>Shel Holtz</name>
  <email>shel.ho...@gmail.com</email>
  </author>
  <updated>2009-06-25T15:42:55Z</updated>
  <id>http://groups.google.com/group/fir-update/browse_thread/thread/e6e8675eeca13525/8440b29c332d3c15?show_docid=8440b29c332d3c15</id>
  <link href="http://groups.google.com/group/fir-update/browse_thread/thread/e6e8675eeca13525/8440b29c332d3c15?show_docid=8440b29c332d3c15"/>
  <title type="text">FIR Live tomorrow!</title>
  <summary type="html" xml:space="preserve">
  FIR Listeners: &lt;br&gt; Our June FIR Live is set for tomorrow, June 26, at 10 a.m. Pacific, 1 &lt;br&gt; p.m. Eastern, and 6 p.m. London. &lt;br&gt; It&#39;s going to be a lively discussion and we hope you&#39;ll call in to &lt;br&gt; +1-347-324-3723 to join in. You can get information, participate in &lt;br&gt; the chat room, and listen in live at &lt;a target=&quot;_blank&quot; rel=nofollow href=&quot;http://www.blogtalkradio.com/fir&quot;&gt;[link]&lt;/a&gt;.
  </summary>
  </entry>
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