MELANIE A. OYLER, MBA
Knoxville, Tennessee 37918-4500
(407) 808-8593
Personal Email: <mailto:meloy...@aol.com> meloy...@aol.com
Virtual Resume: <http://www.visualcv.com/meloyler>
http://www.visualcv.com/meloyler
Professional Profile: <http://www.linkedin.com/in/meloyler>
http://www.linkedin.com/in/meloyler
SUMMARY OF QUALIFICATIONS
Accomplished Marketing and Communications Leader with over ten years of
product and new business development, corporate and government
communications, and an intensive client services background. Solid and
personable presentation skills with a proven 'award-winning' track record in
improving company profits, while remaining adaptable in a fluctuating
consumer environment. Practiced in business operations and employee
management of 65+ personnel, responsible for an operating budget in excess
of $250,000 and fluid with event coordination, and information management,
including all forms of social media. Willing to travel, and quickly
relocate.
MARKETING & COMMUNICATION SKILLS
* SWOT Analysis
* Storyboarding & Script Preparation
* POS, POP, Merchandising
. Brand Equity & Development
. Search Engine Optimization
* Digital/Social Media, Web 2.0
. MS Office Suite, MS Access
. Direct Response, CRM
* Trend Analysis, ROI
. Skillful in Government & Corporate Relations
. Familiar w/Quality Control - Six Sigma
. Control Study Groups, Surveys
PROFESSIONAL EXPERIENCE
FAMILY SERVICES OF METRO ORLANDO, INC., Orlando, Florida (2006-2007)
Director of Corporate Relations & Development
. Annually managed $250,000.00 of the agency's $47 Million budget
. Recruited, trained, and managed 65 volunteers, interns, and Board
of Director members
. Corporate child welfare spokesperson to media, State Legislatures,
community, philanthropists and Foundations; counseled top management on
effective statewide communication strategies to increase media presence
. Created and managed a development and awareness promotional
program, implemented an agency-wide capital fundraiser entitled the "Heart
Gallery Gala"
Accomplishments
. Achieved annual goals of increasing public funding 71% , & placing
22% of foster children in permanent homes
. Successful at raising an additional 10% above annual fund raising
goals in first year
. Recognized nationally, "Unsung Hero," by Representative Marco
Rubio, Florida's Speaker of the House in 2007
. Nominated for the "Ruth Massinga Award" by The Casey Foundation;
Instrumental in passing (3) state laws
DYNETECH CORPORATION, INC., Orlando, Florida (2002-2004)
Client Relations Manager, Product Manager
. Represented company's largest clients with all client matters;
Project managed all product and services integration
. Accurately projected sales forecasts and pricing strategies, saving
company an estimated 12-15% annually
. Assessed consumer purchasing trends and key external factors; issued
market updates
. Managed key vendor relationships, and handled all public relations of
(4) separate business entities
. Negotiated international media buying, event planning; Scheduled all
global product launching tours
Accomplishments
. Developed highly effective B2B and direct to market product
campaigns, increasing market share by an average 15%
. Created innovative product branding concepts, influenced package, and
other cost-saving product design decisions
PANERA BREAD, INC., Altamonte Springs, Florida (Temporary Position,
2001-2002)
Director of Marketing & Client Services
. Created a database management system spurring internal process
improvement, saving an annual 17%
. Developed company website and customer survey process to promote
brand and product knowledge
. Managed annual $100,000 budget based upon customer profiling, product
usage, and surveys
. Tracked weekly and district sales volumes, handled all retail POP and
POS advertising
Accomplishments
. Improved corporate productivity of 11%, through efficiency training
and development of 475 staff in 20 stores
KIRCHMAN CORPORATION, INC., Altamonte Springs, Florida (1999-2001)
Sales Manager - (Promotion in 2000)
. Staffed and supervised a four (4) person staff in "de novo" capital
equipment sales
. Territory assignment, training and management for sales unit, weekly
sales meetings
. Managed department budget, marketing programs and assigned and
maintained sales volume requirements
Accomplishments
. Increased client base by 22% in one year, personally winning top
client, Countrywide Mortgage, with persistence
Banking Software Account Manager - Business Analyst
. Hardware and software system platform assessments
. Administered software testing & tech support, detected and predicted
client hardware and software needs
. Trained staff in ACH, ATM, EFT, Front End and Branch Teller, CRM,
Call Center, implementations etc.
. Financial reporting and analysis, project manager, managed vendor and
compliance troubleshooting
STATE OF FLORIDA, (District 7), Orlando, FL (O.P.S. - Temporary Position,
1996-1998)
Human/Client Services Program Analyst - Alcohol, Drug Abuse, & Mental Health
Program Office
. Performed National, State, and Local Government regulatory &
compliance audits
. Redesigned and fully developed the State Forensic Training Manual
. State representative for public and government relations, and taught
community education
. Conducted case management studies & unique medical case
investigations; Presented forensic presentations
Accomplishments
. Recognized for "Outstanding Public Relations" by the State of
Florida, for education of disaster planning
EDUCATION
NOVA SOUTHEASTERN UNIVERSITY, Ft. Lauderdale, FL
Masters in Business Administration, (MBA)
UNIVERSITY OF CENTRAL FLORIDA, Orlando, FL
Bachelor of Science, Health Services Administration, Management of
Information Systems Minor, With Honors
ROLLINS COLLEGE, Winter Park, FL
Certificate in Non Profit Management
**NOTE: Due to prior family estate obligations, (10/2007 to Present), which
have since ceased; P/T work not related to former career track; (details
available upon request).
