Pregnant mares are beaten, then forced into restraints to give
massive amounts of blood every single week for 12 weeks in a
row. Horses often collapse from exhaustion – and once they’re
too injured or malnourished to continue, they’re left to die.
Why? So their blood can be processed to create a hormone called
PMSG, which is then injected into pigs to force quick pregnancies of
unnaturally large litters.
Iceland is the only country in Europe that still allows this
brutal, inhumane practice…and together we’re going to change
that. Right now, the government is considering FINALLY banning
horse blood farms, but the pharmaceutical industry is in an all out
sprint to protect their profits.
This is the moment our community was made for. Over 48,000 of us
have already taken action, but that’s just the beginning. Next we
could launch a massive lobbying push to give decision-makers no
choice but to act, raising the temperature with powerful tactics
like polling and targeted ads – then keep going to protect nature
from corporate exploitation everywhere.
We’re quickly raising the funds to make it happen – are you
in?
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There are more than one hundred of these unbearably cruel horse
blood farms across Iceland.
A few years ago, the Icelandic government ADMITTED that this
cruel practice is in violation of EU animal welfare laws, and began
taking initial steps to close a loophole allowing it to happen.
But then a massive pharmaceutical company profiting from this
torture got to work.
Eventually, the government caved and thousands more pregnant
mares were forced into a lifetime of cruelty.
Now the government is considering a ban once again. But Big
Pharma’s lobbyists are back too, and this time, we are NOT going to
let them win.
Here’s the thing: elections just ended in Iceland, giving us the
perfect opportunity to overwhelm the new government with a massive
global call to ban horse blood farms. If we can quickly raise enough
we could:
- Launch a massive lobbying push to convince MPs to get behind a
ban;
- Conduct polling to show that these horse torture farms will
impact tourism;
- Put up ads in Iceland’s airport terminals and ferry ports
exposing this cruel practice;
- Run digital ads targeting likely tourists, and then re-target
those ads to strategic MPs so they see what tourists will be
seeing.
The Icelandic government is already under increasing pressure –
and together we can be the tipping point to win a ban. Can you
chip in to end cruel horse blood farms – and keep fighting for
animals and nature everywhere?
I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount
Your donation will help power Ekō
and our campaigns worldwide fighting for people and the
planet.
The Ekō community has taken on this
fight before – and won. We pressured two major German pharmaceutical
companies to cut ties with blood farms in South America, dealing a
big blow to this cruel industry. Now, Iceland is the last major
stronghold – and together, we can shut it down.
