*[Enwl-eng] BREAKING: Coke is failing their sustainability pledges

[ENWL]

 

using *more* virgin plastic despite pledging to reduce

Yesterday The Ellen MacArthur Foundation, a leading platform driving major brands to reduce their plastic packaging impact, released its 2023 Annual Progress Report revealing that despite Coca-Cola's pledge to reduce its use of virgin plastic and increase its share of reusables, the company is failing on both counts. In fact, the company has increased its use of virgin plastic in its packaging by 228,000 metric tons since its 2019 reporting baseline. There's a major gap between what Coke is saying and what it's actually doing. Coca-Cola made an industry-leading commitment to shift towards reuse last year – but the acid test is whether it will deliver. Coke’s underwhelming track record on delivering its sustainability pledges means there is a burden of proof for the company to show real progress sooner rather than later. So far, we're still waiting.  Story of Stuff is continuing to call on Coke to prioritize reuse and refill, instead of single-use plastic. Thousands have already signed on to the petition. Will you add your name too? Together, with organizations around the world, we're going to call out these corporations and hold them accountable to their own pledges. Here's to raising the alarm on broken promises and greenwashing. Sam Lead Campaigner     Coca-Cola’s use of virgin plastics is up and its share of reusables is down. Read our full reactive to the new report.       In the 70s, Coke knew that their plastic would trash the planet...and did it anyway.   The Story of Stuff Project runs on donations from people like you. Please make a one-time contribution, or better yet, sustain our work by signing up to be a monthly donor. Any amount makes a difference!     The Story of Stuff Project is a 501(c)(3) nonprofit. Donations to The Story of Stuff Project are tax-deductible to the extent allowed by law in the United States.   visit storyofstuff.org

                                                           

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