Brazil’s Cerrado is burning so Apple can call its phones
“carbon-neutral.” Fast-growing eucalyptus plantations,
bankrolled by Apple’s offset budget, are swallowing savanna,
draining water tables, and uprooting communities who have farmed
here for generations. Even climate experts say the trees store
far less carbon than promised.
Apple markets itself as the
company that “thinks different”. It's time to prove
it.
We have to pressure Apple to stop sacrificing
people and ecosystems, and only public outrage can force Apple to
scrap this fake climate action. Let's demand solutions that actually
cut emissions.
Sign the Petition: Tell Apple to Stop Fueling
Destruction in the Cerrado
Apple’s 2030 initiative, which aims for a net-zero carbon
footprint, has made it a central partner in the controversial carbon
credit industry. The problem is that projects often involve
planting fast-growing, non-native trees like eucalyptus in
biodiverse ecosystems. These plantations act like "water
guzzlers," draining local springs and disrupting the livelihoods of
indigenous and smallholder communities. Apple’s reputation as a
"green" leader is on the line.
Apple stakes its reputation as a serious leader on climate
change. But the evidence is stacking up that these plantations have
devastating social and ecological side effects. This is not a
sustainable solution; it's a false-green smokescreen that sacrifices
a vibrant ecosystem and its people for a corporate PR win.
Apple’s quest for a green future cannot come at the cost of a
humanitarian and environmental crisis. Our collective power can
dismantle the flawed logic behind these projects and force
corporations to confront their true impact.
Tell Apple to Stop Fueling Destruction in the Cerrado
NOW
We’ve made one of the most valuable companies in the world take
action. With people power, we’ve made Apple create a human rights
policy, commit to freedom of expression, and have transparency on
its supply chain to prevent the use of forced labor. Together, we
can do it again.
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