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With the Coke
exposé,
Story of Stuff is exploring a new kind of
storytelling, short but deep dives that reframe
key narratives, utilize in-person interviews
with experts and archival footage, and are
produced remarkably quickly – shot this July,
and live on YouTube by September end.
As always, our
storytelling is accompanied by opportunities for
our viewers to take meaningful action. We've
paired the video with a call to action that
holds Coke accountable to its more recent
pledges to sustainability – last year Coke
pledged to sell 25% of its global beverage
portfolio in reusables, but there’s a glaring
hole in the US, where the company has virtually
no refillable bottles in
circulation.
With this
petition, we’re urging Coke to extend their 25%
refill commitment to the US market, and support
high-performing deposit return systems (aka
bottle bills) that include refill quotas. And
though we have just begun the planned promotion
and distribution of this petition, it has
already collected over 5,000
signatures!
While we’re
thrilled with the response and level of
engagement for this campaign launch, we’re just
getting started. Bring Back Refill is a
multiyear initiative, and we need everyone on
board to meet our ambitious targets.
Will
you show your support by contributing to this
campaign?
From all of us
at Story of Stuff, thank
you! | 
