Donkeys are being brutally slaughtered to feed demand for
ejiao, a so-called miracle product made from their hides –
and it's pushing millions of families and entire communities across
Africa deeper into poverty.
Every time a poacher kidnaps and bludgeons a donkey to death, a
family loses their only source of transport, water, or farming
power.
But there's a way we can help eradicate this cruel trade for
good.
The African Union (AU) has a major summit coming up – and we can
make sure that enforcing a ban on donkey hide exports is firmly on
the agenda! We're gearing up to launch winning tactics like
ads, polling, and a media blitz targeted at key
decision-makers – but we can't do it without your
support.
With enough public pressure we can make sure that leaders
eradicate this torture trade and help protect families'
livelihoods once and for all.
Together, we can keep fighting for a future where all living
things have a chance to thrive. Will you chip in to end the
brutal donkey torture trade?
I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount
Across many areas of Africa, owning a donkey is a lifeline,
lifting families from extreme poverty. They help carry water,
firewood, and food, often giving women and girls the chance to go to
school or earn a living.
But thanks to skyrocketing demand for the gelatin made from
boiled donkey hides, this cruel trade has ballooned completely out
of control. Criminals steal donkeys from families, often
hurriedly killing them with hammers or skinning them alive in
forests, then ship them abroad in pieces.
Too often, losing a donkey to traffickers forces women and
children to take on the strenuous work once done by the animal. The
consequences can be deadly, which forced the AU to take action
last year when it banned
donkey hide exports. It was a historic step toward eradicating this
donkey horror trade. But despite the ban, the killing hasn’t
stopped.
Instead, it’s driven the trade underground as illegal traders
rush to cash in, fueling violence as they rip donkeys from
communities that depend on them.
What’s needed is the political will to take on this problem
head-on, properly investigate
the donkey trade and put resources towards ending it once and for
all.
Which is where we come in: together we can force REAL action,
launching strategic polling across key countries in advance of
the next AU summit, taking out hard-hitting digital ads targeting
key decision-makers, and working with local communities to place
unignorable media stories highlighting this crisis.
Our team is ready to launch and we’re in a final push to get the
resources to pull it off. Will you chip in to help us put key
decision-makers on notice that enforcement is non-negotiable – and
fight to defend all animals from cruelty?
I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount
Your donation will help power Ekō
and our campaigns worldwide fighting for people and the
planet.
