ZARA has a new boss - Marta Ortega. She’s the daughter of ZARA’s
founder, and she’ll be desperate to protect the family firm.
Ortega knows that there is growing public outrage over the
horrific abuses being suffered by Uyghurs at the hands of the
government of China – and that by using Uyghur forced
labour, ZARA is risking its reputation.
We have to remind her that her family’s name is associated with a
company that is complicit in genocide. If she wants to protect
ZARA’s reputation, she needs to act fast.
Let's take over Twitter to call on ZARA and its new CEO,
Marta Ortega, to stop using Uyghur forced labor.
Send
a tweet
Over 180,000 signatures and a sustained campaign against
ZARA might have already paid off. ZARA, concerned
about its image, may have pushed out the previous CEO, Pablo Isla,
to give the impression that it wants a fresh start.
Now we need to make that a reality!
So today, let’s keep up the pressure. Let’s flood ZARA's
Twitter account and make Marta Ortega trend on Twitter so that the
brand stops using Uyghur forced labour.
We know public pressure works - HUGO BOSS cut ties with a
supplier using Uyghur forced labor because thousands of SumOfUs
members flooded BOSS’ twitter feed. Now let’s force ZARA to
do the same!
ps - if you don't have social media, you can send an email to
Marta Ortega and other ZARA executives.
