Oii
(and a big thank you) straight from Climate Weeks in São Paulo and Rio:
we’re now over 1,000 in this community, both in
Brazil and beyond.
If
this were an open letter to former U.S. Vice President Al Gore and to
COP30 President André Corrêa do Lago, we would say:
-
And
no, Al Gore, what we’re experiencing is not just a “very strange
moment,” as you said during your recent trip to Brazil. The COP is being targeted. Twenty
of the most-viewed posts in July contained lies and reached 834,000
people. These figures are from our partnership with CAAD (Climate Action
Against Disinformation), via Brandwatch, in July (see our Climate Disinformation Reference Guide).
These posts mainly focused on the housing crisis in Belém, Pará, and
used it as a pretext to spread lies and attack COP30 without
evidence.
-
Climate
disinformation is a strategy to block solutions. The economy, and
therefore COP30 itself, is at the very heart of the decisions
that can no longer be postponed, including the transition to new
business models (and their impact on oil-producing countries), resources
for adaptation and mitigation measures (and who pays the bill), and the
adoption of regenerative agriculture (agribusiness in Brazil is the
biggest contributor to global warming).
We
have already seen a "test run" of this supply chain of
economically-biased climate lies in Brazil. A notable example of this
was the last election in the Legal Amazon region. Someone who has worked
in the region for decades told me in shock that they had never seen
climate disinformation influence the ballot box like this before. And
what was this influential lie? The idea that environmental defenders and
NGOs want to prevent people in the north from prospering. The effects of
this lie were evident in the vote.
The COP president’s worst nightmare does
have a solution. As he himself said at the Exchange Summit event with Al
Gore, the climate cannot be the agenda of a
single ministry (our emphasis). The same applies to information
integrity: it must underpin all actions, from those of COP envoys to
government ministries, and be integral to all solutions.
Click here!
Case
Study: Oil Drilling at the Mouth of the Amazon.
No
Time for Nonsense.
Human
beings lie. Is that news to anyone? I don’t think so. But when lies spread 70% faster than the truth,
when they are boosted by algorithms, and when the measure
of success is advertising, it’s a whole different ballgame. With this in
mind, I invite you to delve into the issue dominating public debate in
Brazil and causing the government to take flak from all sides: oil
extraction in block FZA-M-59, located 175 km from Oiapoque in the state of
Amapá in the Amazon River Basin.
Source:
Arayara.
At
the center of the debate is Petrobras, a mixed-capital company and a
symbol of progress and sovereignty in the popular imagination (we’ll
explain soon why this matters). Here’s a sponsored link from Petrobras
that shows up at the top of Google’s first page. The problem? It’s hiding
in plain sight, and we’re here to help you see more clearly.
Recently, after months of pressure,
Petrobras received the green light to carry out the first impact test, the
final stage of the environmental licensing process. Our
friends at Arayara have a monitoring panel with maps, the names of
companies involved, and the impacts, and
our friends at Greenpeace launched an online petition to pressure the government
to abandon the plan. As a result, the subject came back
into the spotlight and began to dominate social media.
A
qualitative study by Marina Kuzuyabu at
Fundação Getúlio Vargas (FGV), which became her master’s thesis, analyzed
all of Petrobras’ communications about oil exploration in block FZA-M-59
and identified the disinformation contained in these communications,
following the definition of disinformation in the European Union’s Code of Practice on
Disinformation:
“…verifiably
false or misleading information which [...] is created, presented and
disseminated for economic gain or to intentionally deceive the
public”
Her
findings reveal layers of climate disinformation across four categories,
led by repeated slogans: “Extraction is…” necessary,
safe, and full of opportunities. These clear, easy-to-grasp messages
connect directly to both the national and local imagination. All the
details are in Marina’s thesis, but she kindly shared with us the
documents she obtained through Brazil’s Freedom of Information
Law (Lei de Acesso à Informação,
or LAI).
1)
Socio-environmental impacts
According to the FGV study,
company representatives informed local Indigenous leaders at a meeting on February 13, 2023, that
Petrobras has never experienced an accident while drilling for oil
offshore. But the data say otherwise: in 2022, there were nine reported oil spills (p. 3), and in
2023, there were seven (p. 126). At another meeting on November 8, 2022, they
also said that emissions of environmentally harmful gases are limited to
the short period of drilling activity. However, the Brazilian Institute of
Environment and Renewable Natural Resources (IBAMA) warns that the impacts
may last "for more than 30 years" (item
II-4).
2)
Marine life in the block area
The company claimed that there was "no biological
formation of interest." However, recent studies have identified living reef
systems that would be directly affected in the case of spills.
3)
Indigenous, quilombola, and traditional
communities
According to the study, Petrobras claims
to discuss everything in meetings with "broad participation of representative
entities" (p. 82). However, the Federal Prosecutors’ Offices in
Amapá and Pará, along with the Prosecutor General’s Office, had to intervene in order to try to
guarantee this. They have not yet succeeded.
Marina
spent two weeks in Amapá listening to communities affected by the project.
She heard that local people, besides being excluded from the discussions,
are also facing threats from politicians and local entities with vested
interests in oil extraction. One of the anonymous reports stated:
“You’re
labelled as being against the growth of the state, and against the
population having access to a better quality of life. Because today, the
discourse is that the project will save the state. That's the discourse.
Everyone is saying that Oiapoque will be the main city in the state.
Everyone’s speaking positively. So, I can see that this idea has entered
people’s imagination.”
4)
The confusion around “pollution scopes”
To calculate the
emissions of any activity, including drilling wells and extracting oil,
three categories, or “scopes,” are used:
-
Scope
1: direct pollution from production;
-
Scope
2: indirect pollution from the energy the company buys;
-
Scope
3: indirect pollution from everything that happens before and after a
company’s main activities. In the case of the oil and gas industry, most
emissions fall into this category, and this is when fossil fuels are
ultimately used.
When
Petrobras wants to claim that its oil “has a lower carbon footprint than the global
average,” it only mentions scopes 1 and 2.
But
the company itself admits that more than 90% of its carbon
footprint doesn’t come from its own operations (scopes 1 and 2), but from
the use of its products by customers (scope 3).
It’s
one of those stories that’s easy to miss, almost hidden in plain sight.
See it now? Look closely… ;)
Here’s
an exercise: after reading this list, let's go straight to the sixth letter from the COP
President:
“Against
a background in which climate urgency interacts with compounding
geopolitical and socioeconomic challenges, the incoming Presidency hopes
we remain guided from now to November by three interconnected
priorities: (1) to reinforce multilateralism and the climate
change regime under the UNFCCC, (2) to connect the
climate regime to people’s real lives, and (3) to
accelerate the implementation of the Paris Agreement by
stimulating action and structural adjustments across all institutions
that can contribute to it.”
André
Aranha Correa do Lago
COP30 President
Designate
The
emphasis is ours. Because climate disinformation is the biggest obstacle
to any of the priorities identified by the president.
Before
the final notices, an important warning:
SUPPORT THE
SCIENTISTS!
Timmons
Roberts, a researcher from Brown University who honored us with his
presence at our summit in Brasilia in March, is a
regular reader and friend of Oii. He has become the
target of accusations and legal threats for investigating opposition to
offshore wind farms, particularly their connection to conservative
networks (as reported by the New York Times and Bloomberg). We offer our full support to
Tim and his team in this latest case of legal harassment against
universities studying and helping us understand the impacts of
misinformation.
Social
Media Advertising Report Card: grade Z
(zzzzZzzzzZzzzz…)
NetLAB developed the Advertising Transparency Index to rate the
transparency of advertising on social media platforms. Spoiler alert: all
the platforms do very little about this, and the sleeping giants of TikTok
and X do even less.
Oil
extraction does not bring...
...improvements in
poverty, education, basic sanitation, employment, and health indices. It’s
worth reading Rafael Oliveira's report from Agência Pública on one of the most repeated
misconceptions in Brazil, especially for those in the Legal Amazon (hello,
friends!). Oil extraction comes at a price.
Perplexed
by the Paris Agreement?
It’s an inside joke for those
who work in the climate field — because, let's face it, this is Brazil,
and nothing is ever easy — and the updated guide has just been released by
our friends at LACLIMA, experts in translating legalese,
and the Climate Observatory.
P.S.
For those who want to follow the monthly report, click here!
Accountability
of big tech companies in Brazil: Although it's not
climate-related, PL 2628 is a milestone because it's the first law passed
in Congress to protect children on social
media (Thais here!). As we've been saying for a long
time, platforms are not neutral spaces and
must be held accountable.
Information
Integrity on Climate Change has been included in the action
agenda for the first time in the history of COPs, and it has a day of its
own! Save the date, and we'll see you there: November 12 and
13.
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Information Integrity - Climate
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