It sounds like something out of a dystopian nightmare, but it’s
real: pregnant horses are restrained and drained of
massive amounts of blood, leaving them weak and traumatized
— all so the pharmaceutical industry can extract PMSG, a hormone
used to fuel factory farms.
And Iceland is at the center of this horror. As the
only producer of PMSG in Europe, its blood farms keep industrial
animal agriculture running across the continent. Without Iceland’s
supply, the entire industry takes a major hit.
But right now, we have a rare chance to shut these farms down
for good.
Iceland’s government has already admitted that blood farms
violate EU animal welfare laws. Under pressure, they’ve pledged to
reconsider the future of PMSG production *this year*—to
either ban it permanently or allow this cruelty to
continue. Meanwhile, Ísteka—the pharmaceutical company
profiting from this industry—is lobbying hard to keep blood farms
open, pressuring Iceland’s government to protect its bottom
line.
This is our moment. If we raise a massive global outcry now,
we can drown out Big Pharma and push Iceland to finally ban
PMSG.
Tell Iceland: ban PMSG
PMSG is the ultimate symbol of factory farming’s brutality—a
hormone extracted from the blood of pregnant horses to fuel mass
production of meat. In industrial
pig farms across Europe, mother sows are injected with
PMSG to hijack their bodies, forcing synchronized pregnancies
so factory farms can churn out piglets on a rigid
schedule.
And Big Pharma will argue that PMSG is "essential" to livestock
production, claiming that factory farms can’t function without it.
But studies show that safe, synthetic alternatives exist.
Iceland had a chance to stop it. But in 2023, under pressure from
Ísteka, the government caved. Instead of banning blood farms, they
put forward weak regulations and delayed real action until this
year.
Now, with the future of PMSG on the line, Big Pharma’s lobbyists
are back, fighting to keep the cruelty going. This time, we
can’t let them win—Iceland’s leaders need to see that people
everywhere are demanding they ban PMSG for good. If we act now,
we can make this the turning point.
Tell Iceland: ban PMSG
The Ekō community has taken on this fight before and won.
We pressured two major German pharmaceutical companies to cut ties
with blood farms in South America, dealing a big blow to this cruel
industry. Now, Iceland is the last major stronghold—and together,
we can shut it down.
