The
down feather industry has long been a source of
unimaginable cruelty. Ducks and geese endure
horrific conditions all for the sake of our clothing and
bedding. Restrained and
plucked alive, they endure immense pain as their
feathers are ripped from their bodies. Many
are left with painful wounds. Others
are slaughtered shortly after for meat.
This
practice leaves a trail of suffering, and it's all to
produce jackets and bedding when humane
alternatives already exist. For example, one of
the world's largest retailers, H&M, has been
exploring innovative sustainable fabrics made from other
natural materials like wildflowers.
In
fact, H&M is now taking a monumental
stand. The company has announced it will
completely eliminate the use of virgin down feathers by
2025, instead opting for synthetic and recycled
alternatives!
Yet
brands like Patagonia, North Face, and
Columbia — well-known names in outdoor apparel
— still use virgin down feathers in their products.
These companies position themselves as ethical
and sustainable, but their continued support of the down
industry tells a different story. By switching
to synthetic or recycled alternatives, they can align
with the values of their customers and make a real
impact on animal welfare.
Sign this petition to
urge Patagonia, North Face, and Columbia to follow
H&M's example and build a future where fashion does
not come at the expense of animal
lives.
