Janny Rivera
July 17, 2009
Essay 2
English 101 , Section 1229
O’Connell
The Current U.S Consumer Culture Analysis
For the past years the so called American lifestyle has been seen as one of the most expensive styles of living. Now being in the 20th century nothing has changed, not even given the fact that we are currently living through an economical crisis and are in a never ending war. The amounts of money Americans are spending at this time are shocking to see. As the economy begins to show signs of failure the retailer’s main focus becomes the consumers. When consumption becomes the factor of economies exist then that’s when we the consumers should begin to ask ourselves; how much is too much? and begin to question if we truly need everything that we spend our money on. Our personal consumer choices have major impacts on the economy, environment and our social and spiritual lives. Given the bad economical times right now, the time for consumers to re-examine their deeply held notions that underline their American way of living is vital.
The nation’s economy without question has had major problems in the recent years. The war we are currently in has being one of the factors that has made the stock market go down. Seven years into the war in Iraq the affects of it have impacted our everyday lives. Whether we agree with the war or disagree with it, the reality is that our current economy problem is not getting solved. It is time for Americans to take control of the crisis we are in and find solutions to them. We need to begin to examine our consumptions habits and begin to think of ways to consume less for less money. In Andrew Bacevich’s 2009 Limits of Power he argues that consumers have helped create the current economical crisis we are facing at the time by the constant demand of imported merchandise. It’s no surprise that the leaders of the stock market keep on advertising new merchandise to consumers no matter what the nation’s economy status is. When World War II ended the country was bad economical shape. The stock market was suffering greatly and consumers were not buying as many goods as before. Victor Lebow a retailing analyst at the time expressed this views on the crisis ‘’Our enormously productive economy … demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption…. we need things consumed, burned up, replaced, and discarded at an ever-accelerating rate.” Analyzing the current financial crisis consumers should be able to see that it is not in our best intersect to keep on spending large amounts of money on merchandise because all that is doing is encouraging stock market leaders to keep on buying imported goods to sell to us. It’s hard to think of that the only thing that will help the current economical crisis is for consumers to change their ways of consuming goods. We live in a country that promotes consumerism and to reduce our amount of spending is something that is hard for many people to do. This country is by far one of the freest countries in the world. We as Americans have the right to make our own choices both personally and financially. During President John F. Kennedy presidencies he presented to congress the Consumer Bill of Rights which consists of six parts. The six parts consist of: The Right to be Safe, The Right to Choose Freely. They Right to be Heard, The Right to Education, and The Right to Service. All of these rights benefit consumer because they allow us to consume and feel safe doing so. Given that our country as these rights again reinforces us to spend our money freely because we are made to believe that it’s safe and helps our country. The fact is that given the present time we has consumers need to begin to change our spending habits in order for the ongoing high prices on merchandise to come to a stop. We need to begin to start saving as much money as we can and stop buying goods that are not necessary for our everyday survival.
Economical status is one of the main focuses of many families and individuals. Currently the average economical class of families is middle to low class. These categories have increased in the recent years due to the down fall of the stock market. More and more individuals are finding themselves stuck economically. Due to the current war our economy as suffered a lot and has made many consumer’s go bankrupted or not be able to keep on supporting their families as they did before the economical crisis began. When goods are well made eventually they will become saturated as is the case today with our market. When merchandise becomes popular the demand for them increases and the consumer’s money goes out to the makers. We are currently living in a society that is use to and wants to live in luxury but with that comes unnecessary products that we really do not need. Products have become social mechanism allowing people to relate and identify themselves through them. Utilizing products as symbols to judge socioeconomic status and social stratification is not healthy but is sadly occurring in our society. Our need to have the best things in life is causing us to continue living in this never ending economical crisis. In Oscar Wilde 1891 novel The Picture of Dorian Gray the main character a young, charming, wealthy man named Dorian Gray expresses the social pressure to do whatever it takes to remain in the high social class circler. His consist need to be in control of his life is expressed very well throughout the novel. Like Dorian Gray we consumers today what to buy the best protects available and maintain a luxuries lifestyle and social class level. Given the present time the idea that through protects our social economical status will be revealed is fails. It si not hard to see that our economy is currently facing some serious problems so by us continuing to buy expensive merchandise for the means to show off to society it not smart. Bacevich says, ‘’ Freedom has become confused with appetite, turning American traditional quest of liberty into an obsession with consumption, the never ending search for more.’’ Consumers need to reexamine what their values and goals are and need to learn when to say ‘’No’’ to the retailers. We have lost ourselves in the consuming market and have ignored the outcomes of our careless consuming actions.
Creating consumer goods are the markets main goal but due to the increasing demand of them the affects of it are not only showing in the economy but the earth as well. The current U.S consumer culture as had an affect on the economy as well as the war, but one element that both share is the concern for the environment. Allen Kanner and Mary Gomes write in The All Consuming Self “The purchase of a new product, especially a ‘big ticket’ item such as a car or computer, typically produces an immediate surge of pleasure and achievement and often confers status and recognition upon the owner. Yet as the novelty wears off, the emptiness threatens to return. The standard consumer solution is to focus on the next promising purchase.” Products are made using materials that come from the earth and when the products are not good anymore they will return to the earth, but now in the form of toxic waste. It is this waste the one that will keep on dirtying our plant. The demand for more and more products will end up consuming our plant and will affect nature. We need to think about the well being of our planet because if we don’t we will end up living in a plant filled with waste that will end up harming us.
Reducing our everyday shopping is the solution for the current economical crisis. We need to become smart shoppers and reexamine what products are essential for our survival and which ones are not. By us doing this the rest will fall into place. Our consumer culture views need to change and we need to begin to think of the long term affects our actions will have both economically and environmentally. Bacevich believes that our main focus right now should be global warming and not the ongoing seven year war in Iraq. We need to question the government and express our views on bettering the country as a whole.
Work Cited Page
Dr. Karassimir Petrov.2008, Nov 2. Current Economic Crises Worse than the Great Depression. The Market Oracle. http://www.marketoracle.co.uk/Article7099.html
Bacevich, A.2009. The Limits of Power: the end of American exceptionalism. New York: Holt Paperback
Thomas, Laura.2008, Sept 27. Consumer Culture Turns into Murals of Trash. SF Gate. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/09/27/HODE134CH0.DTL
MaArdle, Megan. 2007, Oct 30. Consumer Culture. The Atlantic. http://meganmcardle.theatlantic.com/archives/2007/10/consumer_culture_1.php Suzuki, David. 2009,
Suzuki, David. 2009, Mar 25. Consumer Culture is No Accident. Eartheasy. http://www.eartheasy.com/blog/2009/03/consumer-culture-is-no-accident/
2009. Consumer Bill of Rights. Consumer Affairs and Business Regulations. http://www.mass.gov/?pageID=ocamodulechunk&L=5&L0=Home&L1=Government&L2=Our+Agencies+and+Divisions&L3=Division+of+Professional+Licensure&L4=Consumer+Fact+Sheets&sid=Eoca&b=terminalcontent&f=dpl_consumer_consumer_bill_of_rights&csid=Eoca
Shopping until You Lose the meaning of Life
Everywhere you look you see the affect the war in Iraq is having on our nation but yet you have those individuals who don’t seem to care about the current economical crisis we are living. I attend Emerson High School and am in my senior year. I am planning to attend USC as a political major once I graduate this June. All my life my parents have worked very hard to pervade a safe home and food on our table no matter what. I live in Upper New York were the average family earns more than what an average family in American earns in a years. Most of the residents in this part of the city own big houses with pools and personal gyms. My family is not the topical family that lives in this part of town but somehow we have being able to afford and be respected. My grandparents from my mother’s side of the family gave my parents the house we currently live in. I have being living in this house since I can remember so really I have never known anything else but the neighborhood I live in. Both my parents come from hard working families that taught them values that really no one in my neighborhood has. My mother is a teacher and my father is a chief. They both have what you would call an average job but not where I live. The people around here most are lawyers or mangers of some major company in the world that make double what my parents make. Although I don’t have the ability to spend all the money I want I cannot complain because I have two parents who have taught me to value life for its beauty not its merchandise.
Going to a private school has allowed me see what money can do to people. All my friends come from rich families and have the luxury to go on vacation anywhere they wish too and shop until they down. Although my parents are well off finically they would never allow me to live the life style my friends do. Both my brother and I were raised viewing the world as a network that consists of many working parts that form a big part which is the country we live in. Growing with peers that were not raised with the same views and values that I was has made it difficult at times for me to be able to relate to them.
My circler of close friend consist of three girls May, Mia, and June. We all have known each other since pre-school so we have grown to become very close. I love my friends but at times I feel like we are living in two different worlds. May and Mia are twin sisters and come from a family of lawyers. Their parents both are well known lawyers in the city and are known for their outrages spending habits. One summer they throw a pool party and turned their whole backyard into a topical island with Hawaiian dancers and traditional Hawaiian food that had been specially sent from Hawaiian from one of the best Hawaiian Chief’s. It’s no surprise that May and Mia love spending money and never think twist about how much something cost. Unlike me I am always looking at prices tags and sales. June also loves spending money. Her father died when she was very young so she lives with her mother who is a successful Wedding Planner. One year she was working with President Bush’s daughter and could not tell anyone she was doing so for security reasons but June could not keep the secret and that is how I know about it. June’s favorite past time is going to fashion square and dropping these hundred dollar bills like there is no tomorrow. So by now you can see the differences between my friend’s life styles and mines. I love my friends because they are great girls but sometimes I feel bad and worried for them because given the current economical crisis our country is facing their luxuries life styles will end up leaving them with nothing in the future.
With prom coming some my girls and I have to start looking for prom dresses. Prom in my school has become a minnie high social party. One that rich kids come to and show off their best dresses and tuxes. This weekend my friends and I will be going downtown to meet with a designer to look for our prom dresses. All summer I have being dreaming about how my prom dress was going to look and now the time has finally come for me to get my dream dress that I being dreaming of for the longest. In school all the girl’s were talking about for the week was about what prom dress they were going to get and with all the prom talk I forget to ask my date if we were going to go to prom on his car or car pool with my friends. During my fourth period I asked Joe my date how we were going to get to prom and he told me that he was going to ask his dad for his 2009 BMW for that night. Everything was going great for prom all I had to worry about now was finding my dress.
That day when I got home my mother and father were talking in the dining room. I walked into where they were at and updated them with my prom information. As I told my parents my plans my father stopped me and asked me to sit down. I knew that something was wrong because both my mother and father looked stressed and not themselves. As I sat down I asked my father what was going on. He said ‘’ Ana this afternoon the Captain of our brothers unit called us and told us that your brother was killed in battle last night. His body is on the way home right now.’’ It was at this time that all my happiness came falling down like bricks falling from the sky hundred miles per hour. ‘’My brother is dead. No! It can’t be, Jason can’t be dead you’re playing dad, you have to.’’ My brother and I were three years apart and he had being in Iraq for two years now. I really missed him a lot and always tried calling him whenever I could. My brother was in the Navy and joined it after 9/11 happened. He loved this country and wanted to give his service to it. The last time I show him was before he went to Iraq. I remember his big smile and funny walk he always did to make me laugh. All those happy memories with my brother were now just memories of the past because now I am never going to be able to experience anymore fun times with him. That whole night I could not sleep. Just thinking about what my brothers last days were like in Iraq were haunting me. Now with prom coming up soon I really didn’t feel like going to it anymore but I knew that my brother would want me to still go because it was something that I had been planning for years.
When Saturday came Mia called me and told me that May, June and herself were going to be picking me up at my house around one o’clock. I then got up and got ready. When I got downstairs to the kitchen my parents were talking about paying the monthly bills. I said Good Morning and then told my father that the girls were going to be picking me up soon to go downtown and meet the designer that we were going to get our dresses from. My father then asked me what designer we were going to meet. I then told him it was Mary Miller. My father is a man whose main focus in life is to save as must money as he can without us having to live uncomfortably, so for me planning to meet with one of New York’s well known designers was not going to be ok in him mind. ‘’ Ok, now Ana you know that your mother and I are hard working parents who want the best for our children, but now do you really think that it is ok to give a designer hundreds of dollars just for a prom dress that you are only going to wear once. Don’t you think that you could find a beautiful dress somewhere else that will not cost hundreds of dollars.’’ “But dad this is thy Mary Miller. She designs one of a kind dresses and Mia, May and June all are getting there dresses from her new spring collection. So why can’t?’’ ‘’ Ana I love you but I am not going to allow you to throw away money that we have worked for so you can give it to some rich designer. Now I’ll tell you something you can go with your friends to this Millers designer person and tomorrow your mother can take you to the mall and you can look for your prom dress there I’m sure you will find a dress you will love, trust me. Plus Ana you are a beautiful girl and no matter what kind of dress you wear for prom you are going to look like a princess just like her brother always called you a little princess.’’ ‘’ I guess dad.’’ When the girls arrived I did not tell them about the conversation my dad and I had early so I just acted normal and told them that my mother and I were going to come again tomorrow to the store to discuss the buying the right dress for me. Like expected Mia’s and May’s dresses came up to be $1500 each and June’s dress was about $ 1200 not to far from Mia’s and May’s. As I heard then talking to the designer about the detailing of on the dresses I began to think to myself about the outrages amount these girls were spending on these prom dresses. It was stocking for me to see the totals on the girls accounts and to think that they were just getting the dresses not shoes or jewelry just the dress was a reality check for me. It was then when I starting to see what my father was talking about. It makes sense to try to save money by finding other ways of getting things you want. I know that at the mall I am going to find a princess like dress that will blow everyone’s mind away.
The next day my mother and I went to the fashion square mall on the lookout for my prom dress. I told my mother all about the outrages prices the girl’s dresses were. She could not believe the prices the dresses cost my friends. She told me ‘’ Now Ana you saw those Miller designer dresses but now you are going to see even prettier dresses then the ones you saw yesterday for less here at the mall.’’ The first store we walked into was Shelly’s one of my favorite stores. I love their formal dresses and the best part is that their prices are reasonable something my parents love. I tried on about six dresses until I found my dream dress. Although it was not identical to my drawing it was pretty close. I told my mother ‘’ Mom! I found the dress.’’ This dress was everything I wanted for a prom dress and now it was mine to wear to prom. When I got home I tried on the dress again and showed my father. He loved it and when he found out that it only cost us $250 he loved it even more.
Prom night came and I was so happy. I had the perfect date and most importantly the perfect dress now all there was to do was show off my dress to my whole school. When we got to the hotel were prom was going to be held at everyone was commenting on my dress. I have to say that I was the only girls who was not wearing a custom made designer dress in the whole prom, but who cares I still looked great. When the night ended I was so glad that I attended prom even after mooring my brother lost. I had a great night and I know that my brother was happy for me. After prom the weeks for graduation came very fast. June 24th came it was gradation day. My parents were so proud of me for all my hard work in school. They gave me my I Phone I had being wanted for the longest time as my graduation present. Mia and May both got new 2009 BMW’s and June got a ten week vacation package to Paris as graduation gifts from their parents. My friends by far got way more expensive presents than me but sadly that we be the last ones they get in a long time. My mother heard from one of her close friends that Mia’s and May’s parents are losing their jobs due to the economical crisis and June’s mother’s is getting laid off for lack of events.
Now thinking back at the luxuries life styles those girls lived it does not come to a shock to know that they have out bought themselves with the outrages shopping habits they had. My parents were right in not allowing me to spend hundreds of dollars on clothes. My three friends spent more than one thousand dollars on their prom dresses, dresses that they are never going to be able to wear again. All that money they spend on their dresses is now gone. I feel sorry for my friends but I really can’t do anything to help them because they have placed themselves in the situation they are in.
Seeing how money talks as made me see that social status is not everything. I am lucky to be able to say that my family is doing well economically even given the bad economical times. I am going to college and know that my parents are going to be able pay for it because of their good saving habits. We live in a country were money is seen as something that gives you happiness and power in society but that it not really the case. My family is a working family who does not spend more than what they need. Unlike my three friends families we don’t shop for things that are not necessary and as a result saves up money. People need to start thinking of what will become of them in the future and until they do so our economy will never get better. My brother a son and great family member was killed protecting this country and to say we are not going to change our spending habits is wrong. We are in war and our economy is in really bad shape. We have hundreds of American soldiers dying every week in war and no one is doing anything to stop it. By us consumer not changing our spending habits our countries problems are not going to get better. It is time for us Americans to start examining ourselves because if we don’t do this now we will end up shopping until we end up losing ourselves and the true meaning of live which is it nature beauty.