INFORMATION LITERACY : MEDIA LITERACY : EDUCATION: CURRICULUM : BOOKS : RESEARCH: SKILLS AND TRAINING: Media and Information Literacy Curriculum for Teachers

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INFORMATION LITERACY :

MEDIA LITERACY :

EDUCATION: CURRICULUM :

BOOKS :

RESEARCH: SKILLS AND TRAINING:

Media and Information Literacy Curriculum for Teachers

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Media and Information Literacy Curriculum for Teachers

Part 1: Curriculum and Competency Framework

Part 2: Core and Non-Core Modules

Published by
the United Nations Educational, Scientific and Cultural Organization

7, place de Fontenoy, 75352 Paris 07 SP, France

Communication and Information Sector

http://www.unesco.org/webworld

UNESCO 2011

ISBN 978-92-3-104198-3

http://unesdoc.unesco.org/images/0019/001929/192971e.pdf

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Table of Contents

Foreword 11

Part 1:
Curriculum and Competency Framework 13

INTRODUCTION 16

UNIFYING NOTIONS OF MEDIA AND INFORMATION
LITERACY 18

BENEFITS AND REQUIREMENTS OF MIL 20

MAIN TOPICS OF THE MIL CURRICULUM FOR TEACHERS 21

THE CURRICULUM FRAMEWORK 22

POLICY AND VISION 24

KNOWLEDGE OF MEDIA AND INFORMATION FOR
DEMOCRATIC DISCOURSE AND SOCIAL PARTICIPATION 25

EVALUATION OF MEDIA AND INFORMATION 27

MEDIA AND INFORMATION PRODUCTION AND USE 28

CORE TEACHER COMPETENCIES 29

PEDAGOGIES IN THE TEACHING AND LEARNING OF MIL;
USING THE CURRICULUM 35

Appendix:

Selected Media and Information Literacy Resources 39


Part 2:

Core and Non-Core Modules 43

INTRODUCTION: HOW TO USE THIS MIL CURRICULUM 51

Target Audience for the MIL Curriculum 51

Main Features of the MIL Curriculum 52

The MIL Curriculum Adaptation Process: Recommendations 53

Integration Strategies 54

CORE MODULES 57

MODULE 1: CITIZENSHIP, FREEDOM OF EXPRESSION AND
INFORMATION, ACCESS TO INFORMATION, DEMOCRATIC
DISCOURSE AND LIFE-LONG LEARNING 58

BACKGROUND and RATIONALE 59

UNIT 1:

UNDERSTANDING MEDIA AND INFORMATION LITERACY:
AN ORIENTATION 60

KEY TOPICS 60

LEARNING OBJECTIVES 61

PEDAGOGICAL APPROACHES AND ACTIVITIES 61

UNIT 2:

MIL AND CIVIC PARTICIPATION 65

KEY TOPICS 65

LEARNING OBJECTIVES 65

PEDAGOGICAL APPROACHES AND ACTIVITIES 65

UNIT 3:

INTERACTING WITH MEDIA AND OTHER
INFORMATION PROVIDERS SUCH AS LIBRAIRIES,
ARCHIVES AND INTERNET 69

KEY TOPICS 69

LEARNING OBJECTIVES 69

PEDAGOGICAL APPROACHES AND ACTIVITIES 70

UNIT 4:

MIL, TEACHING AND LEARNING 72

KEY TOPICS 72

LEARNING OBJECTIVES 73

PEDAGOGICAL APPROACHES AND ACTIVITIES 73

RESOURCES FOR THIS MODULE 76

MODULE 2: UNDERSTANDING THE NEWS,
MEDIA AND INFORMATION ETHICS 77

BACKGROUND and RATIONALE 77

UNIT 1:

JOURNALISM AND SOCIETY 78

KEY TOPICS 78

LEARNING OBJECTIVES 79

45 PEDAGOGICAL APPROACHES AND ACTIVITIES 79

ASSESSMENT RECOMMENDATIONS 80

TOPICS FOR FURTHER CONSIDERATION 80

UNIT 2:

FREEDOM, ETHICS AND ACCOUNTABILITY 80

KEY TOPICS 80

LEARNING OBJECTIVES 81

PEDAGOGICAL APPROACHES AND ACTIVITIES 81

ASSESSMENT RECOMMENDATIONS 83

TOPICS FOR FURTHER CONSIDERATION 83

UNIT 3:

WHAT MAKES NEWS EXPLORING THE CRITERIA 84

KEY TOPICS 84

LEARNING OBJECTIVES 84

PEDAGOGICAL APPROACHES AND ACTIVITIES 84

ASSESSMENT RECOMMENDATIONS 86

TOPICS FOR FURTHER CONSIDERATION 86

UNIT 4:

THE NEWS DEVELOPMENT PROCESS: GOING BEYOND
THE 4WS AND 1H 86

KEY TOPICS 86

LEARNING OBJECTIVES 86

PEDAGOGICAL APPROACHES AND ACTIVITIES 87

ASSESSMENT RECOMMENDATIONS 88

TOPICS FOR FURTHER CONSIDERATION 88

RESOURCES FOR THIS MODULE 88

MODULE 3: REPRESENTATION IN MEDIA AND INFORMATION 90

BACKGROUND AND RATIONALE 90

UNIT 1:

NEWS REPORTING AND THE POWER OF THE IMAGE 91

KEY TOPICS 91

LEARNING OBJECTIVES 92

PEDAGOGICAL APPROACHES AND ACTIVITIES 92

GENDER EQUALITY AND WOMENS EMPOWERMENT 93

ASSESSMENT RECOMMENDATIONS 94

UNIT 2:

INDUSTRY CODES ON DIVERSITY AND REPRESENTATION 94

KEY TOPICS 94

LEARNING OBJECTIVES 95

PEDAGOGICAL APPROACHES AND ACTIVITIES 95

ASSESSMENT RECOMMENDATIONS 95

UNIT 3:

TELEVISION, FILMS, BOOK PUBLISHING 96

KEY TOPICS 96

LEARNING OBJECTIVES 96

PEDAGOGICAL APPROACHES AND ACTIVITIES 96

ASSESSMENT RECOMMENDATIONS 98

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UNIT 4:

REPRESENTATION AND MUSIC VIDEOS 98

KEY TOPICS 98

LEARNING OBJECTIVES 98

PEDAGOGICAL APPROACHES AND ACTIVITIES 98

ASSESSMENT RECOMMENDATIONS 99

RESOURCES FOR THIS MODULE 100

MODULE 4: LANGUAGES IN MEDIA AND INFORMATION 101

BACKGROUND and RATIONALE 101

UNIT 1:

READING MEDIA AND INFORMATION TEXTS 102

KEY TOPICS 102

LEARNING OBJECTIVES 102

PEDAGOGICAL APPROACHES AND ACTIVITIES 103

ASSESSMENT RECOMMENDATIONS 103

UNIT 2:

THE MEDIUM AND THE MESSAGE:
PRINT AND BROADCAST NEWS 104

KEY TOPICS 104

LEARNING OBJECTIVES 104

PEDAGOGICAL APPROACHES AND ACTIVITIES 105

ASSESSMENT RECOMMENDATIONS 105

UNIT 3: FILM GENRES AND STORYTELLING 105

KEY TOPICS 105

LEARNING OBJECTIVES 105

PEDAGOGICAL APPROACHES AND ACTIVITIES 106

ASSESSMENT RECOMMENDATIONS 106

TOPICS FOR FURTHER CONSIDERATION 106

MODULE 5: ADVERTISING 108

BACKGROUND and RATIONALE 108

UNIT 1:

ADVERTISING, REVENUE AND REGULATION 110

KEY TOPICS 110

LEARNING OBJECTIVES 110

PEDAGOGICAL APPROACHES AND ACTIVITIES 110

ASSESSMENT RECOMMENDATIONS 111

UNIT 2:

PUBLIC SERVICE ANNOUNCEMENTS 112

KEY TOPICS 112

LEARNING OBJECTIVES 112

PEDAGOGICAL APPROACHES AND ACTIVITIES 112

ASSESSMENT RECOMMENDATIONS 114

UNIT 3:

ADVERTISING: THE CREATIVE PROCESS 115

KEY TOPICS 115

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LEARNING OBJECTIVES 115

PEDAGOGICAL APPROACHES AND ACTIVITIES 115

ASSESSMENT RECOMMENDATIONS: 116

UNIT 4:

ADVERTISING AND THE POLITICAL ARENA 117

KEY TOPICS 117

LEARNING OBJECTIVES 117

PEDAGOGICAL APPROACHES AND ACTIVITIES 117

TOPICS FOR FURTHER CONSIDERATION 118

RESOURCES FOR THIS MODULE 118

MODULE 6: NEW AND TRADITIONAL MEDIA 120

BACKGROUND and RATIONALE 120

UNIT 1:

FROM TRADITIONAL MEDIA TO NEW MEDIA TECHNOLOGIES 121

KEY TOPICS 121

LEARNING OBJECTIVES 121

PEDAGOGICAL APPROACHES AND ACTIVITIES 121

UNIT 2:

USES OF NEW MEDIA TECHNOLOGIES IN SOCIETY
MASS AND DIGITAL COMMUNICATIONS 122

KEY TOPICS 122

LEARNING OBJECTIVES 123

PEDAGOGICAL APPROACHES AND ACTIVITIES 123

UNIT 3:

USES OF INTERACTIVE MULTIMEDIA TOOLS,
INCLDUING DIGITAL GAMES IN CLASSROOMS 125

KEY TOPICS 125

LEARNING OBJECTIVES 125

PEDAGOGICAL APPROACHES AND ACTIVITIES 125

RESOURCES FOR THIS MODULE 127

MODULE 7: INTERNET OPPORTUNITIES AND CHALLENGES 128

BACKGROUND and RATIONALE 128

UNIT 1:

YOUNG PEOPLE IN THE VIRTUAL WORLD 129

KEY TOPICS 129

LEARNING OBJECTIVES 129

PEDAGOGICAL APPROACHES AND ACTIVITIES 129

UNIT 2:

CHALLENGES AND RISKS IN THE VIRTUAL WORLD 131

KEY TOPICS 131

LEARNING OBJECTIVES 131

PEDAGOGICAL APPROACHES AND ACTIVITIES 132

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MODULE 8: INFORMATION LITERACY AND LIBRARY SKILLS 136

BACKGROUND and RATIONALE 136

UNIT 1:

CONCEPTS AND APPLICATIONS OF INFORMATION LITERACY 137

KEY TOPICS 137

LEARNING OBJECTIVES 138

PEDAGOGICAL APPROACHES AND ACTIVITIES 138

UNIT 2:

LEARNING ENVIRONMENTS AND INFORMATION LITERACY 141

KEY TOPICS 141

LEARNING OBJECTIVES: 141

PEDAGOGICAL APPROACHES AND ACTIVITIES 141

UNIT 3:

DIGITAL INFORMATION LITERACY 144

KEY TOPICS 144

LEARNING OBJECTIVES 144

PEDAGOGICAL APPROACHES AND ACTIVITIES 144

RESOURCES FOR THIS MODULE 146

MODULE 9: COMMUNICATION, MIL AND LEARNING
A CAPSTONE MODULE 147

BACKGROUND AND RATIONALE 147

UNIT 1:

COMMUNICATION, TEACHING AND LEARNING 148

KEY TOPICS 148

LEARNING OBJECTIVES 148

PEDAGOGICAL APPROACHES AND ACTIVITIES 148

UNIT 2:

LEARNING THEORIES AND MIL 150

KEY TOPICS 150

LEARNING OBJECTIVES 150

PEDAGOGICAL STRATEGIES 150

UNIT 3:

MANAGING CHANGE TO FOSTER AN ENABLING ENVIRONMENT
FOR MIL IN SCHOOLS 151

KEY TOPICS 151

LEARNING OBJECTIVES 151

PEDAGOGICAL STRATEGIES 152

RESOURCES FOR THIS MODULE 153

NON-CORE MODULES 154

MODULE 10: AUDIENCE 156

BACKGROUND and RATIONALE 156

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KEY TOPICS 157

LEARNING OBJECTIVES 157

PEDAGOGICAL APPROACHES AND ACTIVITIES 158

ASSESSMENT RECOMMENDATIONS 159

RESOURCES FOR THIS MODULE: 159

MODULE 11: MEDIA, TECHNOLOGY AND THE GLOBAL VILLAGE 161

BACKGROUND and RATIONALE 161

UNIT 1:

MEDIA OWNERSHIP IN TODAYS GLOBAL VILLAGE 163

KEY TOPICS 163

LEARNING OBJECTIVES 163

PEDAGOGICAL APPROACHES AND ACTIVITIES 164

ASSESSMENT RECOMMENDATIONS 165

TOPICS FOR FURTHER CONSIDERATION 165

UNIT 2:

SOCIO-CULTURAL AND POLITICAL DIMENSIONS
OF GLOBALIZED MEDIA 165

KEY TOPICS 165

LEARNING OBJECTIVES 166

PEDAGOGICAL APPROACHES AND ACTIVITIES 166

ASSESSMENT RECOMMENDATIONS 167

TOPICS FOR FURTHER CONSIDERATION 167

UNIT 3:

COMMODITIZATION OF INFORMATION 168

KEY TOPICS 168

LEARNING OBJECTIVES 168

PEDAGOGICAL APPROACHES AND ACTIVITIES 168

ASSESSMENT RECOMMENDATIONS 169

TOPICS FOR FURTHER CONSIDERATION 169

UNIT 4:

THE RISE OF ALTERNATIVE MEDIA 170

KEY TOPICS 170

LEARNING OBJECTIVES 170

PEDAGOGICAL APPROACHES AND ACTIVITIES 171

ASSESSMENT RECOMMENDATIONS 172

TOPICS FOR FURTHER CONSIDERATION 172

RESOURCES FOR THIS MODULE 172

MODULE 3, UNIT 5: DIGITAL EDITING AND COMPUTER

RETOUCHING 173

KEY TOPICS 173

LEARNING OBJECTIVES 173

PEDAGOGICAL APPROACHES 174

ASSESSMENT RECOMMENDATIONS 174

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MODULE 4, UNIT 4: CAMERA SHOTS AND ANGLES

CONVEYING MEANING 175

KEY TOPICS 175

LEARNING OBJECTIVES 175

PEDAGOGICAL APPROACHES AND ACTIVITIES 176

ASSESSMENT RECOMMENDATIONS 178

MODULE 5, UNIT 5: TRANSNATIONAL ADVERTISING
AND SUPERBRANDS 179

KEY TOPICS 179

LEARNING OBJECTIVES 179

PEDAGOGICAL APPROACHES AND ACTIVITIES 180

ASSESSMENT RECOMMENDATIONS 180

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GLOSSARY OF TERMS

Glossary of Terms 181

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This Media and Information Literacy Curriculum for Teachers is an
important resource for Member States in their continuing work towards
achieving the objectives of the Grwald Declaration (1982), the Alexandria
Declaration (2005) and the UNESCO Paris Agenda (2007) all related to MIL.
It is pioneering for two reasons. First, it is forward looking, drawing on
present trends toward the convergence of radio, television, Internet,
newspapers, books, digital archives and libraries into one platform
thereby, for the first time, presenting MIL in a holistic manner. Second,
it is specifically designed with teachers in mind and for integration into
the formal teacher education system, thus launching a catalytic process
which should reach and build capacities of millions of young people.

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UNESCO has left no stone unturned in ensuring that a systematic and
comprehensive approach be employed in the preparation of this MIL
Curriculum for Teachers. The process included drafting, reviewing and
validating by experts from a wide range of domains such as media,
information, ICTs, education, and curriculum development. The work started
in 2008 and comprised: the organization of an international expert group
meeting which advised on the strategy in order to prepare the curriculum;
the mapping of MIL training resources globally; the commissioning of four
expert groups that prepared the draft curriculum; the organization of a
second international expert group meeting to review the draft and a series
of field tests through training workshops and consultations in Southern
Africa, Latin America and the Caribbean and South Asia; and the
preparation of a second draft and a final round of language and content
editing.

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This publication is divided into two parts. Part 1 provides the MIL
Curriculum and Competency Framework, which gives an overview of the
curriculum rationale, design and main themes. It is complementary to the
UNESCO ICTs Competency Framework for Teachers (2008). Part 2 includes the
detailed Core and Non-Core Modules of the curriculum. The MIL Curriculum
for Teachers will be translated into Arabic, French, Russian, Spanish and,
eventually, other languages.

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Preparation of this MIL Curriculum for Teachers represents one component
of a comprehensive strategy to foster media and information literate
societies, and to promote international cooperation. Other actions include
the preparation of a Global Framework on MIL Indicators, setting up a MIL
University Network, articulation of Guidelines for Preparing 12 National
MIL Policies and Strategies and establishment of an International
Clearinghouse on MIL in cooperation with the United Nations Alliance of
Civilizations.

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UNESCO is pleased with the global interest being shown in this MIL
Curriculum for Teachers. We trust that this interest will be translated
into positive outcomes in Phase 2 of the initiative: adaptation and
piloting of the curriculum in teacher training institutions in all regions
of the world. We believe that, ultimately, this curriculum will contribute
to innovation and improvement in all levels of education. We thank our
many partners who were instrumental in this process.

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The complete document may be read at the URL above.

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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jw...@temple.edu
http://daviddillard.businesscard2.com

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