TOURISM AND TRAVEL: ADJECTIVAL TOURISM AND NICHE TOURISM: HERITAGE TOURISM : Cheryl M. Hargrove. National Trust for Historic Preservation. Heritage Tourism
David P. Dillard
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TOURISM AND TRAVEL:
ADJECTIVAL TOURISM AND NICHE TOURISM:
HERITAGE TOURISM :
Cheryl M. Hargrove.
National Trust for Historic Preservation.
Heritage Tourism
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Cheryl M. Hargrove.
National Trust for Historic Preservation.
Heritage Tourism
http://crm.cr.nps.gov/archive/25-01/25-01-4.pdf
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An obvious way for destinations to identify
heritage resources is to tap the National Register
of Historic Places. About 74,000 listings make up
the National Register, including all historic areas
in the national park system, over 2,300 National
Historic Landmarks and propertiessites, buildings,
districts, structures, and objectsdeemed
significant to the nation, a state, or local community.
For inclusion in this esteemed group, places
must pass rigorous state and national review, providing
documentation as to their significant
architecture, archeology, age, or association with
an individual or event. The prestige associated
with national designation elevates these properties
above all others, and creates the premier
foundation for designing heritage tourism programs.
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As the popularity of heritage tourism
increases, so does the competition. In the past
decade alone, more than half of U.S. states have
established formal cultural heritage tourism programs.
A January 2001 Wall Street Journal article
reported that more than a dozen African-
American museums either opened to the public
or broke ground in the U.S. in 2000. Even theme
parks and casinos are focusing on history to promote
their attractions: Disney California and several
Las Vegas casinos built replicas of major heritage
sites to attract visitors to their facilities.
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Identifying and promoting real heritage
attractions is just the first step in attracting heritage
travelersand their spending. To counter
increased competition and manufactured heritage
experiences, destinations often join
together to create theme tours and trails that link
sites like a string of pearls. The National Register
of Historic Places maintains an immense database
of information related to listed properties, providing
a handy resource for tour planners and
destination marketers to research potential sites
and attractions that serve as the basis for a heritage
trail or loop tour.
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Individual travelers will also find the
National Register database as a source to rediscover
familiar places or unveil information about
new heritage destinations. They can click on
<www.nr.nps.gov> for access to Americas heritage
chest. Information is available by name,
location, agency, or subject. For instance, to
explore the Georgia coast, guests can navigate the
site a few different ways. For tour operators and
local organizers familiar with the destination, a
listing of all the National Register properties near
Brunswick and the Golden Isles of Georgia may
be adequate for trip planning. The site can be
searched by state and then by county (Glynn) to
get information on Fort Frederica National
Monument located on St. Simons Island.
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Travel planners can retrieve information on Brunswicks
Old Town Historic District and the Jekyll Island Club,
a Historic Hotel of America, to create a customized
itinerary. In fact, 12 historic sites and districts
are listeda solid foundation for a heritage tour of
the coastal area.
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The complete article may be read at the URL above.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jw...@temple.edu
http://daviddillard.businesscard2.com
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