The Cheeky Clean concept came up because we realized that Lush’s products are funny and girly, and its positioning and advertising kind of sassy. We wanted to say someway that Lush girls have more fun…because they do! Lush products are a combination of color explosion, childish concepts, organic materials and delicious results. It might just be bath products we are talking about, but Lush definitely knows how to make the bath experience fun, invigorating and completely different!