DelcoAD Group Meeting Rescheduled: Thursday, June 6, 2013
DelcoAD Group
Dear DelcoAD Group,
Please note that our originally scheduled group meeting, for June 12, is now being rescheduled for Thursday, June 6. The location will either be at CAADC in Boothwyn or at Swarthmore College, beginning at either 9:30 AM or 10:00 AM, and will run 2 hours.
I hope that everyone is able to attend and eager to participate in what I believe will be a very fulfilling and constructive DelcoAD brand and marketing development conversation. Please see below for more details and PLEASE RSVP as soon as you can.
Meeting Details:
As outlined in the our Strategic Plan, and during our various meetings, we have emphasized the necessity to move forward on strengthening the communications, marketing messages and increasing the level of awareness of our consortium across all key target audiences. I have begun several actions to help execute and achieve these goals, one of which was to secure funds to create a video to highlight the services provided through DelcoAD’s partners - in conjunction with executing specific outreach goals; However, even though this has been established in your strategic plan and such, we are at a juncture in which we need to be absolutely certain that we are all on the same page regarding who we are, what we do, and how we will be messaged through any medium - from the video to our website and media - even including amongst and within our own group.
Therefore, the purpose of this June 6 Group Meeting is to touch base and re-visit and solidify our brand: who we are; what we do; who we serve... so that we are all in-line with our main goals and in accordance with our mission statement. The videographer from the production company working on our video will also be attending to assist us during this process.
The questions below will be distributed during the meeting and used to drive the conversation. Your participation in filling out the survey is most beneficial for me to gather information and see beforehand what areas need to be most addressed; However, please fill-out at your convenience and only if you are able - as I understand that you are all very busy with your primary jobs.
It has also been brought to the table that we should talk about our name and logo and how it speaks to our messaging and services.
Please note that this is not an attempt to “reinvent the wheel” but merely an essential coming together in order to hardline our identity and objectives as a coalition and so that I can be most effective and responsible in improving our brand through the video, web, and outreach efforts as your coordinator.
Thank you all,
Devyn
DelcoAD Questionnaire:
- What do we do?
- How do we do it?
- For whom do we do it?
- What makes us special / unique?
- Why do we do what we do / What is our mission?
- Who are our clients? (What does their day or week look like? - age range, work situation, family structure, etc. be like?
- What do people like our clients need (in general terms)?
- How can the services we offer address one or more of those needs?
Comparative overview:
- What is a great brand to you, and why? (ex. design, customer service, quality, etc.)
- What is your favorite local non-profit organization, and why? (ex. great mission, presentation, funding ability, etc.)
Brand archetype (standard branding exercise):
- we will be using cards to come up with the top 2-3 "archetypes" that best fit your organization.
- example of archetypes: Defender, Explorer, Servant, Motivator, Connector
Other questions:
Would you describe DelcoAD as:
- a resource network
- a referral service
- a tax assistance service for low-income earners
- a coalition of non-profit organizations
Now... PICK ONLY ONE!
Is it more important that the organization is known as:
- The leading VITA and financial assistance resource in Delco County; or
- The leading referral agency for a network of service providers in Delco County
- What percentage of your clients do you estimate have internet access or use it regularly?
- What are your clients main sources of information (e.x. Spanish-language TV, word-of-mouth, church, local newspaper, Facebook)
- What 1-2 adjectives would you use to describe the clients you serve?
- What 1-2 adjectives would you use to describe DelcoAD as is? And now, as you wish it to be?
- What do you think is the biggest challenge facing DelcoAD, besides funding support?
- What is the most important measurable outcome to the organization's services?
DelcoAD Group
This is a reminder that our next Group Meeting is scheduled for Thursday, June 6, from 10 AM - 12 PM at CAADC's Boothwyn office.
Address: 1414 Meetinghouse Road, Boothwyn, Pa 19061
Again, please RSVP your attendance, for what I believe will be a very fulfilling and constructive DelcoAD brand and marketing development conversation. It is very important that we have a handle on the number of people attending.
Please see below for more details.
--
Antoinette Truehart
I plan to attend.
HAVE A BLESSED AND PRODUCTIVE DAY!
Antoinette C. Truehart, Managing Director
ENTREPRENEUR WORKS of Delaware County l ENTREPRENEUR WORKS FUND
(formerly Chester Microenterprise Partnership)
1350 Edgmont Avenue
Suite 1300
Chester, PA. 19013
t: 610-499-7528 l f: 610-499-7532 l e: atru...@entre-works.org
Website: www.MyEntrepreneurWorks.org
Explore our website for our upcoming Business Skills Class, workshops & events!
Sent: Wednesday, May 29, 2013 1:41 PM
To: delcoad
Subject: Fwd: DelcoAD Group Meeting Rescheduled: Thursday, June 6, 2013