Expert panel to "judge" logo entries

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Mary Trigiani

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Mar 13, 2008, 2:16:41 PM3/13/08
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Hi everyone -- we've had a brief discussion in the past half hour on
skype regarding the logo competition. I ran this up the flagpole:
having an expert panel of design experts and neutral industry leaders
review the entries and come up with finalists, on which the entire
community could vote.

This would be an objective way to narrow down the entries -- plus, it
would demonstrate the openness and transparency of this project's
processes. And, it could heighten the visibility of the project by
creating two phases of outreach instead of just one -- giving us the
opportunity to reach more people who can join the project.

And it would be fun. So please chime in here and in the Skype
evangelism chat: what you think of the idea, names of people who you
think could serve on the panel. I'm volunteering to coordinate the
process of organizing the panel.

Looking forward to hearing what you think. Mary

Brady Brim-DeForest

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Mar 13, 2008, 2:38:03 PM3/13/08
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Mary,

I think this is a great idea. My biggest concern, however, is that
the panel of experts be properly vetted in the mission and work of the
DataPortability Project. Branding is not a process that should be
taken lightly, and a deep understanding of our positioning in the mind
of the consumer and the developer is a necessity.

Our new logo must serve a variety of functions.

That being said, I would propose propose the following:

1) We develop a creative brief for the panel outlining the specific
roles and functions that the logo must fulfill.
2) We create a discussion thread for nominations
3) We determine the ideal number of logos on the shortlist. 10-15
sounds about right.

I look forward to continued dialogue on this issue.

-Brady

Mary Trigiani

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Mar 13, 2008, 2:47:59 PM3/13/08
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Thanks, Brady -- OK if we keep this as the discussion thread? I'm one
of those dinosaurs with one monitor! [May change this weekend!]

Also, a creative brief is absolutely necessary, but I'm hoping to
assemble a panel who has some experience with brand development -- as
founders/entrepreneurs who have been down that road. And I'm thinking
one design expert. A small group.

And, the number of entries sounds good to me, too.

Brady Brim-DeForest

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Mar 13, 2008, 3:00:16 PM3/13/08
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Mary, of course, this thread will be fine.

As long as we have a solidly defined creative brief, and a panel of
experts that have been educated as to the mission and scope of the
DataPortability Project, as well as specific use case scenarios for
deployment of the logo (both on collateral, and as standards
compliance bagdes), I think we should be fine.

I have taken the liberty of creating a wiki page to house both the
creative brief, and a list of the panel members:

http://wiki.dataportability.org/display/dpmain/DataPortability+Logo+Creative+Brief

Mary Trigiani

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Mar 13, 2008, 3:11:02 PM3/13/08
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Let's keep all the conversation here for now.

Chris Saad

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Mar 13, 2008, 3:27:18 PM3/13/08
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im not sure we should do a nomination of panelists thing because thats yet another thing to vote on. Let's see if Emily Chang can bring some of her designer friends into the mix and we can go from there.

Also the creative brief is probably a bit much - we have a very simple brief already as part of the contest - it would be unfair to go further than that to judge the logos since we didn't give the designers the detailed brief before the fact.

I will point Emily to this thread and hopefully she chimes in!

Chris


On Fri, Mar 14, 2008 at 5:11 AM, Mary Trigiani <mtri...@foldier.com> wrote:

Let's keep all the conversation here for now.




--
Chris Saad

FaradayMedia - For Audiences of One
Particls - Are You Paying Attention?
Engagd - The Open Attention Platform
Media 2.0 Workgroup - Social, Democratic, Distributed
APML - Your Attention Profile
DataPortability - Connect, Control, Share, Remix

Mary Trigiani

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Mar 13, 2008, 3:29:39 PM3/13/08
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Sounds good, Chris.

Brady Brim-DeForest

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Mar 13, 2008, 4:12:56 PM3/13/08
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I think that it really depends on how intimate with DP the
hypothetical members of the panel will be. The creative brief should
be more of an educational tool for panel members than anything else.

Let it be known that although I think this is a great idea, I have no
problem pursuing the original plan of the Steering Group determining
the shortlist of entries.

Either way, we need to develop a process to determine what the
shortlist of candidates will actually be.


-Brady

Phil Wolff

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Mar 13, 2008, 5:42:34 PM3/13/08
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Chris, I care less about "fair" than about "best". So

1. Creative brief really matters. Let's assume contestants followed DP beyond the simple invite; not true for the judges. And creative professionals know how to evaluate art against briefs.

2. I don't know that we need to vote on the nominees. I'm happy to have someone who knows great market/design minds invite their social network to join a review panel.

- Phil

Chris Saad

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Mar 13, 2008, 7:53:59 PM3/13/08
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This is also an important consideration - ruling logos out based on
previous copyright material
http://www.flickr.com/groups/dataportability/discuss/72157604099279552/#comment72157604110487110

Is there any definitive way to rule out some of the conflicts?

Chris

Mary Trigiani

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Mar 13, 2008, 8:51:58 PM3/13/08
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I'll check with some folks I know who have been through a re-branding
effort -- new company name, new logo, etc. Maybe there's even
software for it!!!

Brady Brim-DeForest

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Mar 13, 2008, 8:58:54 PM3/13/08
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Specifically, we are dealing with trademark law, which has
substantially different rules in different jurisdictions.

In the EU for instance, prior use trademarks are generally not valid.
To protect a trademark in the EU, you MUST register it. In the United
States, you can protect a mark through public use. Some proactive
steps you can take are placing the ™ symbol next to the mark, and also
officially registering the mark with the USPTO (which allows you to
place the (R) symbol next to your mark).

Trademark law is a fairly complex legal discipline. Before we make any
definitive rulings about entries that may or may not be considered for
finalist status, I think it might be smart to consult a trademark
specialist.

We could remove any entries that are deemed to too closely resemble
prior trademarks – but those determinations would be mostly arbitrary
and subjective, and also rely on us performing an extensive search of
existing marks. Some simple searches return a variety of potential
marks:

http://tess2.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk
http://images.google.com/images?um=1&hl=en&q=dp+logo&btnG=Search+Images

Honestly, the safest thing we could probably do would be to refrain
from using the letters 'DP' anywhere in our logo.

Here is an example of some of the prior art available via a simple
USPTO Trademark search (there are over 550 results for registered
trademarks of DP):
http://marxtrotsky.com/propaganda/dp-examples.jpg

There might be software that can assist in the rebranding process, but
determining if a trademark might or will infringe upon an existing
mark is a task best left up to a legal/trademark expert.


--
Brady Brim-DeForest
Marx&Trotsky
www.marxtrotsky.com

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Mary Trigiani

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Mar 13, 2008, 9:05:59 PM3/13/08
to DataPortability.Action.Evangelism
Yes to the above -- the company I'll consult did a global re-branding
in six months, thousands of employees, offices in every nation,
practically. While we won't have its resources at our disposal, we
can pick up some tips. And I'll also check with some intellectual
property lawyers as well. Unless someone else wants to do the same.
All hands welcome. Finally, if we are an NPO -- Chris? -- the rules
may differ again on that score.

Mary Trigiani

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Mar 13, 2008, 9:07:13 PM3/13/08
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And Brady, given your URL, I'm impressed that you're interested in
respecting trademarks.

Chris Saad

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Mar 13, 2008, 9:13:38 PM3/13/08
to dataportability...@googlegroups.com, Zorea, Lior (Perkins Coie), davi...@microsoft.com, John.R...@microsoft.com
This is a particularly important point since we don't want a repeat of the Red Hat incident.

I have copied in Lior (Perkins Coie) and David (Microsoft legal council) who have also kindly offered some of their time to help the group with Legal Issues.

Cheers,

Chris


On Fri, Mar 14, 2008 at 11:07 AM, Mary Trigiani <mtri...@foldier.com> wrote:

And Brady, given your URL, I'm impressed that you're interested in
respecting trademarks.




Brady Brim-DeForest

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Mar 13, 2008, 9:15:23 PM3/13/08
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Haha, you got me there Mary!

Mary Trigiani

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Mar 13, 2008, 9:24:31 PM3/13/08
to DataPortability.Action.Evangelism
You'll have to tell us what's up with that, Brady. Chris, that is
terrific. Brady, do you have any interest and time for spearheading
this aspect? Chris, am assuming you'll want a hand in it as well.

Brady Brim-DeForest

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Mar 13, 2008, 9:28:51 PM3/13/08
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Chris, I agree, this is particularly important. I want to make sure
that DataPortability walks away from this competition with a great
logo, and that we don't end up with with another Cease & Desist letter
in two months.

I will check with some IP attorneys as well. If we all reach out to
various legal contacts, I imagine we will be able to build a strong
consensus on this issue.
Mary, sounds like your contact may be immensely helpful. Definitely
relay to us what you discover!


Another Point:

We didn't do this initially, but I think it might be important to lay
out the license that the winning entrant grants to DataPortability.
Here are some suggested clauses that may or may not be helpful:

1. All entries must be (a) the undisputed original work of the
entrant. Entries must not be unlawful or breach any third party right.

2. Entrants, excluding the winning entrant, will retain all rights in
their entries. The winning entrant, on acceptance of the prize, will
exclusively license the copyright and all other intellectual property
rights in the entry to DataPortability. The winning entrant will be
entitled to use the winning entry for non commercial purposes (by
example, portfolio use).


Broader Question:
All of this brings to the table a much broader question. How are we
planning on licensing use of the DP logo and brand? Obviously the DP
Project's work is covered by the Creative Commons Attribution license,
but my understanding is that even when that is the case for open
source projects, for example, the logo/brand are usually restricted by
a more controlled license – thus preventing loss of control over the
trademark.


Lots of questions to ponder,
Brady

Brady Brim-DeForest

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Mar 13, 2008, 9:35:45 PM3/13/08
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Mary,

I promise I will. Look for the public unveiling later this year.

I would be more than happy to coordinate this effort.

Specifically, is our goal to select a definitive process to determine
what logos in the entry pool would be safe to include as finalists?

-Brady

Mary Trigiani

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Mar 13, 2008, 9:45:18 PM3/13/08
to DataPortability.Action.Evangelism
Very cool. Will check back later -- time for dinner.

Mary Trigiani

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Mar 14, 2008, 1:30:06 AM3/14/08
to DataPortability.Action.Evangelism
Exactly. I'll do some checking tomorrow -- but I'm thinking we want
to come up with a process for reviewing each submission purely in
terms of trademark "danger" or risk as defined in legal terms. I'm
guessing we'll need to follow some guidelines on that one, probably
with direction from an experienced attorney. Then we present the
remaining pool to the panel, who narrows it down to ten. Then those
ten would go up for a vote. Per Phil's comment, the panel should have
some design minds. I'd still like to see at least one technologist
who's been through this, however. [Phil, what do you think?].

Also, please advise if we're really serious about an April 11
deadline. Chris. Would it suffice to have the panel's final ten by
then instead of the final final? Pleeeeease?

Nighty night -- Mary

Chris Saad

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Mar 14, 2008, 1:38:50 AM3/14/08
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I think *if* it was possible to do it by the 11th then it would be ideal - but it is not the end of the world :)

Chris

Ben Metcalfe

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Mar 14, 2008, 2:52:07 AM3/14/08
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...I'm thinking we want

to come up with a process for reviewing each submission purely in
terms of trademark "danger" or risk as defined in legal terms.

Is it not worth simply selecting the 10 we want (via judges/etc) and a few extra 'just in case' logos and then running those by legal council etc?  Cuts down the amount of time, and expense (even if it's pro bono, best to keep the hours down for the goodwill to be used for something else)
 
If any logos are flagged, we can use one of the 'extra few' that were chosen (assuming they do pass).

Ben

Brady Brim-DeForest

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Mar 14, 2008, 3:32:24 AM3/14/08
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Ben,

I think this is a great idea, although consulting counsel to determine
some basic guidelines before we begin selecting candidate would
probably be a good idea.

-Brady

Mary Trigiani

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Mar 14, 2008, 1:52:56 PM3/14/08
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Ditto, Ben.

Chris Saad

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Mar 14, 2008, 1:57:32 PM3/14/08
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To get this process moving forward a bit, does anyone think I have MISSED any candidates from my list of favs?

http://www.flickr.com/photos/chrissaad/favorites/

They seem to me as the subset of logos that fit the brief.

Please link any that you think are missing?

We can then get someone to check them for copyright concerns.

Chris

On Fri, Mar 14, 2008 at 10:52 AM, Mary Trigiani <mtri...@foldier.com> wrote:

Ditto, Ben.

Mary Trigiani

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Mar 14, 2008, 1:58:15 PM3/14/08
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Ditto, Ben.

Mary Trigiani

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Mar 14, 2008, 2:16:27 PM3/14/08
to DataPortability.Action.Evangelism
I'm still studying entries -- will let you know shortly. Yours are
good.

Meanwhile, here's a nominee for the expert panel: Fiona McDougall of
One World Communications [www.owcom.com]. She's an Aussie! [Couldn't
be helped.]

Fiona McDougall leads creative development, specializing in visual
media, to produce a wide variety of communications products. Formerly
a photojournalist, her reportage in the USA, Europe, Africa, and
Australia is widely published, and she was nominated for a Pulitzer
Prize by The New York Times. She began her career in Melbourne,
Australia as the first female photographer on The Age newspaper.

Brady Brim-DeForest

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Mar 14, 2008, 3:00:56 PM3/14/08
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A couple of additional options for good measure. If we are aiming for
10-15 logos for the public to vote for, we need at least that many for
the panel to select from :)

http://www.flickr.com/photos/24566051@N07/2325871594/in/pool-dataportability/
http://www.flickr.com/photos/24421913@N07/2322909625/in/pool-dataportability/
http://www.flickr.com/photos/zloj/2289243912/in/pool-dataportability
http://www.flickr.com/photos/24137750@N03/2292733015/in/pool-dataportability/
http://www.flickr.com/photos/24117456@N06/2292133091/

My thought, for the panel, would be to upload the pool of candidates
for them to review to a Flickr account specifically set-up for that
purpose.


Oh, I almost forgot about the snails. Haha.

http://www.flickr.com/photos/sexyseo/2328314245/in/pool-dataportability
http://www.flickr.com/photos/bradybd/2305499967/in/pool-dataportability

Chris Saad

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Mar 14, 2008, 3:02:38 PM3/14/08
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Added to the list

Except the first one - because it does not silhouette or shrink well

Chris

Brady Brim-DeForest

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Mar 14, 2008, 3:10:13 PM3/14/08
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Agreed.

Mary Trigiani

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Mar 14, 2008, 3:10:16 PM3/14/08
to DataPortability.Action.Evangelism
How would you guys feel about showing all the entries to the panel,
with our favorites flagged?

Phil Wolff

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Mar 14, 2008, 6:38:40 PM3/14/08
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On Fri, Mar 14, 2008 at 12:10 PM, Mary Trigiani <mtri...@foldier.com> wrote:

How would you guys feel about showing all the entries to the panel,
with our favorites flagged?


On Fri, Mar 14, 2008 at 12:10 PM, Mary Trigiani <mtri...@foldier.com> wrote:

How would you guys feel about showing all the entries to the panel,
with our favorites flagged?




--
Phil Wolff
managing editor, Skype Journal
http://SkypeJournal.com
pwo...@skypejournal.com
skype:evanwolf
+1-510-444-8234 San Francisco
+1-646-461-6123 New York
+44 020 8816 8780 London
+852 8175 8107 Hong Kong
http://www.linkedin.com/in/philwolff
http://www.facebook.com/profile.php?id=724232370

Phil Wolff

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Mar 14, 2008, 6:39:21 PM3/14/08
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d'oh! Yes, Mary +1

Brady Brim-DeForest

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Mar 14, 2008, 6:42:20 PM3/14/08
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I have no problem with that – but I still think it would be helpful
for a legal expert to weigh in on trademark issues and help us to
eliminate any entries that won't pass muster legally.


Other Tasks:

1. Lock down our target of 10-15 entries on the shortlist. I am
leaning towards 10 entries. We don't won't to overwhelm voters.

2. Determine how best to transfer copyright to DP. Seeing as DP is
not yet a formal legal entity, we should find clarity on this point
with a legal expert as well. Speaking of which, I would be more than
happy to assist in setting DP up as a non-profit here in the States.
That, however, is a topic for another conversation.


-Brady

Mary Trigiani

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Mar 15, 2008, 12:19:58 AM3/15/08
to DataPortability.Action.Evangelism
We are in violent agreement. No question about vetting everything we
put in the front of the judges. Which, from what I'm seeing here,
would be all the submissions. Our favorites flagged. Sorry if I was
not clear on that point.

And the copyright thing is a good question. I hope to have some info
-- from purely the branding, not the legal, side -- on Monday. I have
a feeling that the copyright thing is right up there in importance
after we confirm that none of the submissions is questionable.

Brady Brim-DeForest

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Mar 15, 2008, 6:33:44 PM3/15/08
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Absolutely agreed Mary! Looking forward to what you dig up.

Because the contest had no terms and conditions, we need the winning
entrant to sign over ownership of the design to DP. I am speaking
with an attorney about this Monday.

Thanks,
Brady

Improbulus

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Mar 17, 2008, 4:35:19 PM3/17/08
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Was your attorney helpful Brady? The OpenID folks seem to have put a
lot of effort into IP aspects with their "non-assertion" or
"contribution agreements" at http://openid.net/foundation/intellectual-property/
- not quite trademarks I know, in fact rather broader, but perhaps
something along those lines could be used as a starting point to save
the kind IP lawyers you've roped in from reinventing the wheel?

Imp.
http://www.consumingexperience.com/

kaliart1

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Mar 18, 2008, 7:53:39 AM3/18/08
to DataPortability.Action.Evangelism
When it comes to experts for the panel, has anyone contacted Jon
Hicks? http://hicksdesign.co.uk/ He played a major role in the
creation of the Firefox logo and brand. I don't actually know him,
but I've read his blog often and would definitely trust his opinion.
Just a suggestion.

Mary Trigiani

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Mar 18, 2008, 7:58:19 PM3/18/08
to DataPortability.Action.Evangelism
Kaliart1, how would you feel about approaching him? We will have a
process and timeline articulated tomorrow, if you want to wait -- but
we have one person already. We anticipate needing no more than two-
three hours of their time. Let me know if you're up for doing the
asking. And thank you for the strong suggestion.

Brady Brim-DeForest

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Mar 18, 2008, 8:40:56 PM3/18/08
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Improbublus,

This is a great resource. Definitely a good foundation on which to
build our own contribution agreements.

As for the the logo itself, the recommendation from the two attorneys
I have consulted with was to prepare an agreement between the designer
and DataPortability transferring copyright to DataPortability.

I really like the philosophical implications of a contribution
agreement though, and I think we should investigate it more closely.

Back to the question of the logo... One of the major hold-ups here,
however, is that DataPortability is not a legal entity – which begs
the question, who should the copyright be transferred to?

Any thoughts?

-Brady

Chris Saad

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Mar 18, 2008, 8:45:40 PM3/18/08
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Brady interesting that you bring this up - we just started discussing it in the steering skype chat.

Hopefully someone will post a summary here as well

Chris

Mary Trigiani

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Mar 18, 2008, 9:23:46 PM3/18/08
to DataPortability.Action.Evangelism
This is an excerpt of a Skype chat on the organizational options for
the DP project. Am including here because the final decision has an
impact on our use of a logo. This discussion will pick up in a new
thread Brady is starting.

[5:39:54 PM] Chris Saad says: k so I just got off a call with one of
the MS lawyers
[5:40:08 PM] Chris Saad says: they donated his time to me to help talk
through options for legal issues like IPR etc

[5:41:31 PM] Chris Saad says: there's no totally lightweight option
[5:41:59 PM] Chris Saad says: we either set up our own company and set
up IPR contracts to that company, or we sit under another group like
W3C
[5:42:43 PM] Mary Trigiani says: Do we have any organizing format now?
[5:43:04 PM] Chris Saad says: Interesting - brady just raised the same
issue on GG
[5:43:22 PM] Chris Saad says: basically it comes down to the fact that
we need a legal entity against which we assign things
[5:43:37 PM] Chris Saad says: either its our own 'DataPortability Inc'
or an umbrella org like W3C

[5:45:10 PM] Chris Saad says: I will need to spend some time talking
to the W3C, IC, ETF, Oasis guys and see which is the best fit for us
(if any) or if we have to resort to starting our own Inc
[5:45:17 PM] Chris Saad says: see what the community thinks about that
also
[5:45:34 PM] Chris Saad says: but in the end if we want to 'own' the
logo and/or the IPR to the best practices we create, we need a legal
entity
[5:45:42 PM] Chris Saad says: otherwise we may run into problems and
big vendors wont touch it

[5:49:41 PM] Chris Saad says: yep - so I will spend some time on it
and come up with some recommendations
[5:49:49 PM] Chris Saad says: hopefully wont be too distracting from
normal group activities
[5:49:54 PM] Brady Brim-DeForest says: Wonderful.
[5:50:09 PM] Brady Brim-DeForest says: I am getting a discussion
started on it in GoogleGroups

Brady Brim-DeForest

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Mar 18, 2008, 9:35:18 PM3/18/08
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Mary Trigiani

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Mar 19, 2008, 1:46:00 AM3/19/08
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Please visit the Confluence wiki on this topic to check out the first
draft of these items. Thank you!

Brady Brim-DeForest

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Mar 19, 2008, 1:54:39 AM3/19/08
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Mary, Looks great! Thanks for putting this together.

I made a small adjustment to the public voting period – my thought is
that 2-3 days is not enough time to actively engage the public in the
voting process. I feel that a week is a reasonable amount of time.
What do you think?

I am going to read over in more depth now. Again, thanks so much for
putting this together!

Talk soon,
Brady

Brady Brim-DeForest

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Mar 19, 2008, 4:57:52 AM3/19/08
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Quick question – the timeline/process
(http://wiki.dataportability.org/display/dpmain/DataPortability+Logo+Creative+Brief)
that Mary so wonderfully put together doesn't address the issue of
reviewing entries for IP/trademark suitability.

Based on my conversations with attorneys, and my own research and
experience, here are my conclusions:

1.) We must be diligent in our search for prior art that may cause
infringement issues at a later time.

2.) It would be a good idea to hire a trademark search service to
conduct a due diligence search/screening on our new logo(s).

3.) As soon as we form a legal entity, we should file a trademark
application for the DP Logo.

This all begs the question, should we perform a search on our final
logo candidate, or should we perform a search on the 10 finalist
logos?

This leads me to believe that we should have some kind of
pre-qualifying round, before the judges even begin to review entries,
to disqualify logos that may be confusingly similar to existing marks.

Thoughts?

-Brady

Gordon Rae

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Mar 19, 2008, 8:22:43 AM3/19/08
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Guys,

I am not a lawyer (but wouldn’t this make a great episode of Ally McBeal? No, seriously…)

 

I’ve always admired the W3C for their approach to intellectual property, which is “to encourage the wide spread dissemination of W3C work, and to preserve the integrity of W3C work by eliminating confusion about its source and status.”

 

Check out the W3C IP FAQ at http://www.w3.org/Consortium/Legal/IPR-FAQ-20000620

 

I know TBL reads the threads in here occasionally. If anybody has him in their network, maybe they could ask for an intro to the W3Cs Big Brain on intellectual property for global standards.

 

Gordon

 


Mary Trigiani

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Mar 19, 2008, 12:40:20 PM3/19/08
to DataPortability.Action.Evangelism
Didn't put in a placeholder for the trademark vetting because I knew
one of you guys would!

My opinions on the options and comments -- thanks, Brady:

--The pre-qualifying round: Yes, but it should be quick. Before
submitting designs to the judges, we disqualify any that look too
similar to the existing logo. I think this should include anything
with the infinity symbol, just to be safe.

--Trademark/IP vetting: We trademark/IP-vet only those that the
judges select in the first round, if they select mostly the same
designs, or after the second round, after we've narrowed down the
choices.

--Trademark service agency: Sounds good -- but I'll bet they would
volunteer.

--Public voting period: I was modeling it after the goofy television
competition programs -- but I'm negotiable, especially if we get a lot
of feedback that it should be longer than what I propose.

--Copyright question: We wait until we have the legal entity decision
resolved. If it takes too long, we figure out whether we can re-
transfer the copyright from a person to the entity later.

Chris, have you heard from Emily Chang yet?

Looking forward to hearing what others think -- thank you.


kaliart1

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Mar 19, 2008, 2:25:37 PM3/19/08
to DataPortability.Action.Evangelism
Mary, I wouldn't mind contacting Jon Hicks, though like I said I don't
actually know him. I'll wait until some of the details are nailed
down, but just give me the word and I'll e-mail him.

Joey Tyson
j...@joeytyson.com

Phil Wolff

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Mar 19, 2008, 5:40:39 PM3/19/08
to dataportability...@googlegroups.com
Trademarks are cleared with a few simple full text searches. I'm sure you're right a firm would volunteer it.

however, Symbol mark search (for comparable logos) is harder, requiring a great deal of human effort. And money.

Phil Wolff

Brady Brim-DeForest

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Mar 19, 2008, 7:07:49 PM3/19/08
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Update:

After today's Steering Conference Call:

1. Expert Panel:
• Malthe Siggurdson, developed the Skype brand.

• Fred Oliveira, Webreakstuff.com

• Tom Coats, Yahoo

• Ashley H., Yahoo

2. Finalist Candidates: We reached the conclusion that 15 would be a
manageable number, which would give us some wiggle room if some of the
logos are disqualified for IP reasons.

3. Trademark Vetting: We reached the conclusion that the 15
finalists would be vetted for trademark suitability before the public
vote.

------------------------

Responses to above comments:

@Phil: You are absolutely right. The symbol mark is what we need to
clear. I am looking for an entity that may be able to donate these
services or sponsor this process.

@Mary: Your comments are right on. Sounds like we are reaching consensus here.

Mary Trigiani

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Mar 19, 2008, 8:24:45 PM3/19/08
to DataPortability.Action.Evangelism
Too lazy to look in the chat record -- could you outline the
credentials of the three new folks being suggested? I already have a
request out to another person and we are approaching the Firefox guy,
both s recorded above. Also, I don't know why we need two folks from
Yahoo. When were these other folks approached? And Chris, what about
Ms Chang? If we're going to do things by wiki, I'd like the
opportunity to study a bit before decisions are made unilaterally.
Even if it was discussed in the chat. Also, comments on the brief and
process need to happen here. Thanks.

Elias Bizannes

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Mar 20, 2008, 1:30:21 AM3/20/08
to DataPortability.Action.Evangelism
The core brief looks awesome Mary.

I tried making some changes to the what is dataportability section,
which I think is appropriate to include to help the judges. Although I
think we should exclude the dataportability similies and metaphors.
Great idea as a standalone document, but not sure the relevance to
selecting logos.

Mary Trigiani

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Mar 20, 2008, 1:34:47 AM3/20/08
to DataPortability.Action.Evangelism
Thanks, Elias [Brady, too]. You know, I hadn't looked at that piece
in a couple of weeks, and when I did yesterday, it seemed like a good
idea to share it with the judges, for background. But I'm fine with
not using it. Maybe Triona can weigh in -- she wants to make sure she
has enough background to share with Malthe. But I'm good with
deleting it if you feel strongly that it's unnecessary.

Phil Wolff

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Mar 20, 2008, 12:59:21 PM3/20/08
to dataportability...@googlegroups.com
Elias, fyi, I added the metaphors section because the rest of the brief doesn't really describe the ideas and concepts of data portability. and because visual thinkers can look for metaphors in the submitted art. - phil

Mary Trigiani

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Mar 20, 2008, 1:24:31 PM3/20/08
to DataPortability.Action.Evangelism
News bulletin: I'm starting a chat here devoted to the issues, such
as the flickr problem, the impact of the legal entity decisions on the
logo copyright, judge nomination and selection, and any other comments/
suggestions/objective criticisms. So: the two forums for
communicating about the logo competition are: the about-to-be-born
skype chat and the confluence wiki. Thank you, and we now return to
regular programming.

Brady Brim-DeForest

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Mar 20, 2008, 2:58:02 PM3/20/08
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@Mary,

I just wanted to jump in and respond to your note from 5pm yesterday...

Fred Oliveira runs Webreakstuff.com, and is building the public voting
system. Tom Coats and Ashley H. are from Yahoo. Chris reached out to
Tom and Ashley, so he will have to provide more background information
on the two of them. I personally have no preference for how many
judges are on the panel. Chris had expressed concern that the higher
the number of judges, the longer the process would take, but my
feeling is the more the merrier.

As for the Creative Brief, I think you did a wonderful job Mary. I've
added a bit to it over the last couple of days, but it looks
wonderful, and I think it is an extremely important document/resource
for the expert panel. And thanks for setting up the Skype chat room.
Great idea!

As for the logo itself, I agree 100% with you – I think we should
avoid logos that look too similar to the current logo. This is our
chance to re-brand.


========== Logo Contest Timeline ==========

I feel like there has not been much response to the Creative Brief, so
I want to make sure that at least the timeline goes out over the
discussion list. To read the brief in its entirety, please visit:
http://wiki.dataportability.org/display/dpmain/DataPortability+Logo+Creative+Brief

-------------
Judges will review the designs only; the Project, with the input of
the winning designer, will create a brand identity and standards for
using the logo. We anticipate that each judge need spend only two to
three hours both in an initial review of the submissions and in a
potential "lightning round" that happens only if there is a wide
disparity in the panel's selections.

Ending March 11: Call for Entries
March 24-31: Judges review all submissions and choose their fifteen best
April 1-5: DataPortability reviews their selections and identifies
common choices. If there are few common choices, we will prepare a
second round of voting in which a final group of fifteen designs is
identified.
April 7-12: If the panel's selections are all over the map, a
lightning round begins, in which the panel votes on the narrowed
choices to select the final fifteen.
Mid-April: Vetting Logo Entries for Trademark Suitability. Of the
fifteen finalists, a certain number may be disqualified, bringing us
to a final number of between 10-15 entries.
April 14-April 21: The public votes.
April 21-26: DP Project begins preparation for announcement of the
winner during Web 2.0 conference in San Francisco. TO BE DECIDED:
Whether to secure a sponsor for creation of swag items.
April 28: DataPortability Project announces winner.

The Public Voting System was generously donated by Webreakstuff.com
and hosted by TechCrunch.

Elias Bizannes

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Mar 20, 2008, 7:30:36 PM3/20/08
to DataPortability.Action.Evangelism
@Phil @Mary I trust your judgement. Leave it in.

Elias Bizannes

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Mar 22, 2008, 8:04:20 PM3/22/08
to DataPortability.Action.Evangelism
To keep everyone in the loop for the logo competition:

- all submissions are in, 400+ and we now need to prune them down to
10 or 15 for the public vote
- we in the process of confirming a judging panel which Mary, Triona,
Brady and Phil are taking care of
- to assist the judges shortlist their top 15, we had an issue of how
they could view all the photos in flickr. Problems included people
inconsistently seeing how many logos there were; ways of marking
favourites; and ways of viewing all the photos with a global overview.
To that end, Navarr has worked with the team to create a script that
solves these issues and will allow the judges to easily shortlist
their

http://www.gtaero.net/dplogo/

So I want to thank Navarr (and Bob) who have done this excellent job
of putting this together. Can people please log in, and give any
feedback of what they deem as required for additional functionality?

Also - we welcome more people into the logo comp group is helping
organise this important task:
http://www.skype.com/go/joinpublicchat?skypename=mtrigiani&topic=DataPortability%20logo%20competition&blob=GefPHjtcUsYGXAuau4tILGp9hTrv8RFE6G4SITPhQGiw38ywEn1VQtGKC4-FOglEdl_Hj7MaF6AiJUCeXE9FVXCeivjDXqILPg7cJAzKBeuOmvFjhBnjcNQRVndKHNRql4A

Mary Trigiani with Phil, Brady's and Triona's help have also created a
creative brief: http://wiki.dataportability.org/x/-AYR

Next steps?
- get the judges confirmed and have them select their top 15 by the
end of the month
- determine if any of the logos proposed infringe on trademark or
other law that will create another Red Hat scenario
- come to a consensus on the final logos proposed for the public (15
max)
- determine how the prizes will be allocated to the winners
- liaise with Techcrunch to get the public vote organised
- publicise the vote to the community
- organise an official announcement of the winning logo, possibly with
pre-printed merchandise.

We would love to get other people giving feedback for Navarr's script;
views on the creative brief; ideas of any other judges; and if they
want to help with any of the above (join the skype chat).

Cheers,
Elias

Mary Trigiani

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Mar 25, 2008, 11:15:52 AM3/25/08
to DataPortability.Action.Evangelism
Hi everyone -- are we ready to point the judges to the script and the
creative brief? I'm in a meeting today, so it would be great if we
could post any open issues here. Thanks!

Brady Brim-DeForest

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Mar 25, 2008, 4:38:21 PM3/25/08
to dataportability...@googlegroups.com
@Mary:
Last I heard, there were a couple of small issues that Navarr was
working through in regards to the voting mechanism at
http://www.gtaero.net/dplogo/

As soon as we get final word from him, I think we can point the judges
in that direction. Lets take one final peek at the Creative Brief and
make sure everything is ship shape. Also, lets make sure that they
are aware that they are selecting their 15 favorites.

Do we have a final list of the expert panel members?


@Elias:
Thanks for summarizing everything. Great overview.

1. As for TechCrunch and Webreakstuff, I will touch base with them
both today to solicit a status update.
2. Prize allocation: Great question. Any ideas?
3. Publicity: TechCrunch will obviously be covering the vote – but we
do need to develop a plan to create maximum exposure for the vote.


=======
Issues for Discussion:
1. Are we including entries that were submitted prior to the open
call for logo submissions in February?


-----

Thanks for everything!

-Brady

Brady Brim-DeForest

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Mar 27, 2008, 7:18:28 PM3/27/08
to dataportability...@googlegroups.com
Quick point of order....

I think it would be wise to remove logo #'s 18 and 19 from the
shortlisting application as they are the original logo. One of the
judges has already selected them as faves... Too bad we didn't catch
that beforehand.

The logos that I am siggesting be removed are:
http://flickr.com/photos/12338242@N00/2177952816/in/pool-dataportability
http://flickr.com/photos/12338242@N00/2177976284/in/pool-dataportability

-Brady

Brady Brim-DeForest

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Mar 28, 2008, 2:55:36 PM3/28/08
to dataportability...@googlegroups.com
Darn, it appears as though #'s 12 and 13 are also the old logo.
Perhaps we could have those removed as well?

(http://www.gtaero.net/dplogo/list.php?do=showall)

Navarr

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Mar 28, 2008, 4:03:06 PM3/28/08
to dataportability...@googlegroups.com
18, 19, 12, and 13 have all been removed from the favourites count as
well as the actual site itself. Sorry, I was just using what I was
given.

--
Navarr
http://www.gtaero.net

Brady Brim-DeForest

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Mar 28, 2008, 7:17:04 PM3/28/08
to dataportability...@googlegroups.com
Navarr,

Not your fault at all. Thanks for removing those - I really appreciate it!

-Brady

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