What pages are potential coworkers most interested in on your website?
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Will Bennis, Locus Workspace
Jul 12, 2011, 5:00:18 PM7/12/11
to Coworking
I have Google Analytics for my website and thought it was interesting
to see which things people were most likely to want more information
about (the top 3 are also the top three links, so there's probably a
bit of an order effect, but still interesting). Sort of surprised the
prices link was so much higher than the rest and that more people
didn't visit #s 5&6, but I suppose by the time a lot of people visit
the site they already know about the space and just want to figure out
the membership details. If that's true, then the relatively high hit
rate for "Member Profiles" speaks to Alex's mantra that it's about the
community.
Link Page
views % of total
1) "Prices & Membership Plans" -- 159 34%
2) "Member Profiles" --
106 23%
3) "Pictures" --
73 16%
4) "Contact, Hours, Feedback" -- 52
11%
5) "What is coworking?" --
42 9%
6) "Is Locus right for you?" --
38 8%
Others out there with some numbers about the kinds of information
their potential members seek out most?
Best,
Will
to see which things people were most likely to want more information
about (the top 3 are also the top three links, so there's probably a
bit of an order effect, but still interesting). Sort of surprised the
prices link was so much higher than the rest and that more people
didn't visit #s 5&6, but I suppose by the time a lot of people visit
the site they already know about the space and just want to figure out
the membership details. If that's true, then the relatively high hit
rate for "Member Profiles" speaks to Alex's mantra that it's about the
community.
Link Page
views % of total
1) "Prices & Membership Plans" -- 159 34%
2) "Member Profiles" --
106 23%
3) "Pictures" --
73 16%
4) "Contact, Hours, Feedback" -- 52
11%
5) "What is coworking?" --
42 9%
6) "Is Locus right for you?" --
38 8%
Others out there with some numbers about the kinds of information
their potential members seek out most?
Best,
Will
Mike Pihlman
Jul 13, 2011, 2:41:31 PM7/13/11
to cowo...@googlegroups.com
For the last 30 days (AltamontCowork.com) the top 6 pages / posts are:
--
Home Page---340
Gallery--------108
Membership Costs---69
Members------49
About Coworking---33
Private Offices for Rent in Tracy, CA----26
I changed the theme a few months ago to try to get people off the Home page...it worked to some degree.
Mike
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Mike Pihlman
AltamontCowork / ForCarol.com, Inc.
95 W. 11th Street, Suite 205
Tracy, CA 95376
Phone: 209-757-8862
Twitter: @AltamontCowork
Facebook: http://Facebook.com/AltamontCowork
Drive Safe! Never Forget http://ForCarol.com
Alex Hillman
Jul 13, 2011, 3:36:34 PM7/13/11
to cowo...@googlegroups.com
Nice, great share. We're going through a redesign of the Indy Hall website which includes a major content rewrite and re-organization to try to get the things people experience in the office more prominent on the website.
Interestingly, our redesign from about 2 years ago seems to spout from my frustration at the time of "it's not about the desks". My intent was to get people to stop thinking about the desks, but by saying "it's not about the desks" it had the similar effect of telling somebody "don't think of a purple elephant" - you can't help but think of a purple elephant.
I don't think this has really HURT us, but it has resulted in a website that's not authentic with the Indy Hall experience, and we're going to try to fix that. We're also going to be carving the site up into logical sections that our members can start to "own", keeping the entire site fresher and worth coming back to. Our goal is to make the website interesting and valuable to people who aren't even interested in membership - at least not yet.
That said, our last 30 day (with month-over-month growth %) stats (look at the page titles if you want to get a feeling for what I mean about the site not being cohesive with what we do and preach):
/
1,944 - 37.5% +8%
/membership/
702 - 13.5% +10%
/space/
666 - 12.8% +14%
/about/
556 - 10.7% +15%
/events/
306 - 5.9% +10%
/coworking-faqs/
280 - 5.4% +9%
/contact/
181 - 3.5% +30%
/blog/
155 -3% +30%
We've also got a pretty steady 25-30% bounce rate, and an average of 3+ actions per visit.
I can't wait to see what happens when we're not totally neglecting the site. :)
-Alex
Craig Baute - Creative Density Coworking
Jul 14, 2011, 7:09:44 PM7/14/11
to Coworking
Thanks for sharing guys. Here are the stats for Creative Density in
Denver. We have only been open for 7 weeks so the numbers might be
fully representative or 'normal' operations.
Here it goes:
Home: 668 views - 29.7%
Space: 463 views - 20.1%
Membership: 274 views - 11.91%
Free day pass: 131 views - 5.7%
About: 81 - 3.5%
I hope this helps and I would happy to update these numbers three
months into it to see if results change.
Craig
@CreativeDensity
Denver. We have only been open for 7 weeks so the numbers might be
fully representative or 'normal' operations.
Here it goes:
Home: 668 views - 29.7%
Space: 463 views - 20.1%
Membership: 274 views - 11.91%
Free day pass: 131 views - 5.7%
About: 81 - 3.5%
I hope this helps and I would happy to update these numbers three
months into it to see if results change.
Craig
@CreativeDensity
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