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Alex Hillman  
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 More options Feb 20, 11:33 am
From: Alex Hillman <dangerouslyawes...@gmail.com>
Date: Fri, 20 Feb 2009 11:33:05 -0500
Local: Fri, Feb 20 2009 11:33 am
Subject: Re: [Coworking] Space open..now what?

Mike,

Why not go to where the people are first instead of insisting that they come
to you?

Go out into the field, find people at their own events, user groups,
meetups, happy hours...and make use of that opportunity to make connections
with potential users. *Find out what they do first*. Where they work. How
they work.

Just remember that you're on their turf, so avoid pitching.

When they ask what you do, there's a natural chance to let them know about
coworking and your space, and invite them to come by for a day!

-Alex, IndyHall

--
-----
--
-----
Alex Hillman
*Build a something that the community needs, not a something that needs the
community.*
digital: a...@weknowhtml.com
helpful: www.unstick.me
visual: www.dangerouslyawesome.com
local: www.indyhall.org

On Fri, Feb 20, 2009 at 11:26 AM, turbo2ltr <turbo2...@gmail.com> wrote:

> CollabLab is open, we had our grand opening on wednesday.  Two people
> showed up, which is fine. It was great to have them and both were
> happy to see a coworking space in the area. I didn't expect to have a
> full house by any means, and one of the reasons I did this was simply
> to see if there was a market in this particular area.  I still think
> there is a market, but the word needs to get out.

> Obviously the biggest draw to a coworking space is the people. But if
> there are no people to start with, the people won't come.  It's a
> catch 22. Now I remember someone here saying that "if you build it,
> they will come - in time" so it wasn't completely unexpected.

> My biggest issue right now is (and, I'll admit, has always been) that
> I suck at marketing. Twitter has been the biggest marketing channel
> I've used so far (Thanks Curtis!), I have a craigslist ad up (which
> isn't doing anything), and I plan to do a flier campaign at the local
> starbucks among other marketing ideas.  But I feel what is really
> going to draw the crowds (8 will make me happy, lol) are events.  From
> what I can see, a lot of the presentation type events that happen in
> coworking spaces are presented by people in the coworking space
> itself.  Well, again, need people to get people.

> I feel like quite the idiot, but I wouldn't even know where to start
> to try and arrange a presentation by someone. I guess I feel a little
> "out of the loop", which again, even in my other companies, has been a
> problem, and one of the prime reasons I wanted to open a coworking
> space!  I've been working in isolation for 8 years..my personal
> network is dismal.

> So any input or ideas on where to go from here would be much
> appreciated.

> -Mike
> www.collablab.net


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