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turbo2ltr  
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 More options Feb 20, 11:26 am
From: turbo2ltr <turbo2...@gmail.com>
Date: Fri, 20 Feb 2009 08:26:57 -0800 (PST)
Local: Fri, Feb 20 2009 11:26 am
Subject: Space open..now what?

CollabLab is open, we had our grand opening on wednesday.  Two people
showed up, which is fine. It was great to have them and both were
happy to see a coworking space in the area. I didn't expect to have a
full house by any means, and one of the reasons I did this was simply
to see if there was a market in this particular area.  I still think
there is a market, but the word needs to get out.

Obviously the biggest draw to a coworking space is the people. But if
there are no people to start with, the people won't come.  It's a
catch 22. Now I remember someone here saying that "if you build it,
they will come - in time" so it wasn't completely unexpected.

My biggest issue right now is (and, I'll admit, has always been) that
I suck at marketing. Twitter has been the biggest marketing channel
I've used so far (Thanks Curtis!), I have a craigslist ad up (which
isn't doing anything), and I plan to do a flier campaign at the local
starbucks among other marketing ideas.  But I feel what is really
going to draw the crowds (8 will make me happy, lol) are events.  From
what I can see, a lot of the presentation type events that happen in
coworking spaces are presented by people in the coworking space
itself.  Well, again, need people to get people.

I feel like quite the idiot, but I wouldn't even know where to start
to try and arrange a presentation by someone. I guess I feel a little
"out of the loop", which again, even in my other companies, has been a
problem, and one of the prime reasons I wanted to open a coworking
space!  I've been working in isolation for 8 years..my personal
network is dismal.

So any input or ideas on where to go from here would be much
appreciated.

-Mike
www.collablab.net


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