CollabLab is open, we had our grand opening on wednesday. Two people
showed up, which is fine. It was great to have them and both were
happy to see a coworking space in the area. I didn't expect to have a
full house by any means, and one of the reasons I did this was simply
to see if there was a market in this particular area. I still think
there is a market, but the word needs to get out.
Obviously the biggest draw to a coworking space is the people. But if
there are no people to start with, the people won't come. It's a
catch 22. Now I remember someone here saying that "if you build it,
they will come - in time" so it wasn't completely unexpected.
My biggest issue right now is (and, I'll admit, has always been) that
I suck at marketing. Twitter has been the biggest marketing channel
I've used so far (Thanks Curtis!), I have a craigslist ad up (which
isn't doing anything), and I plan to do a flier campaign at the local
starbucks among other marketing ideas. But I feel what is really
going to draw the crowds (8 will make me happy, lol) are events. From
what I can see, a lot of the presentation type events that happen in
coworking spaces are presented by people in the coworking space
itself. Well, again, need people to get people.
I feel like quite the idiot, but I wouldn't even know where to start
to try and arrange a presentation by someone. I guess I feel a little
"out of the loop", which again, even in my other companies, has been a
problem, and one of the prime reasons I wanted to open a coworking
space! I've been working in isolation for 8 years..my personal
network is dismal.
So any input or ideas on where to go from here would be much
appreciated.
-Mike
www.collablab.net