is coworking & childcare a viable business model? - Coworking

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Date: Sun, 7 Oct 2012 09:50:19 -0700
Message-ID: <CAPhiTEG-6J_N_L8WyT99STjq3m=gtOGXRA=UbxZSHgt3cak...@mail.gmail.com>
Subject: Re: [Coworking] Re: is coworking & childcare a viable business model?
From: Frederick Kautz <fka...@gmail.com>
To: coworking@googlegroups.com
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What region do you live in? this model might work in areas like silicon
valley where people often migrate to with no family nearby and the cost of
child care can be very high.
On Oct 6, 2012 2:36 PM, "work@" <joseph.ben...@reigatehub.com> wrote:

> I'm one of two business in the Surrey, uk area that have trialed childcar=
e
> services along side coworking and the bottom line is while it is desirabl=
e
> as a concept, there is not a sustainable marketplace and it had other
> implications that weaken a pure coworking experience.
>
> We identified 3 core aspects.
>
> 1) the labour cost of the childcarers and lack of available people. (in
> the UK there are very specific regulations) Even with exceptions to the
> core obligations, we found ourselves spending so much of our time on the
> childcare ... we were becoming a nursery with places for people to work!
>
> 2) Population dynamics:   Typical price is =A335 per 4 hr session vs ( mi=
n 2
> carers with insurances and expenses =A320/hr each , cost of equipment and
> room hire (pro/rata 4hrs ) =A350, other misc costs less than =A350. )
>
> Means there needs to the +6 but not more than 12 children to break even.
>
> However.
> Site 1 achieved 4 children after marketing and running for 3 weeks, then
> didn't increase.
> Site 2 achieved 3 different people over 2 months
> .... then term time kicked in and no one came at all!
>
> in reflection, 1)Families are either too poor and need a different
> solution, 2) too rich and have a nanny/other full time carer, or 3) There
> is family/friend relationship  so why pay for it!.... leaving only a
> handful of the possible people who would find it useful and they don't ge=
t
> enough value to make it a sustainable solution. ...Note the people who di=
d
> use it thought it to be an excellent service, so we ruled out quality as =
a
> cause of failure.
>
> 3) At site 2: We experienced coworkers leaving/not joining because it
> detracted from the experience... noise, extra rules, extra security. etc
> (most coworkers were ok with it but non were .. hey what a great idea!..
> most dealt with it as novel because it was a trial!.
>
>
> In conclusion.... if you have a vision for a nursery with a usp of a plac=
e
> to work ... it might work. If coworking is the vision ... keep it pure.
>
> best of luck if you disagree... and let me know how you solved the proble=
m
> without two buildings, two companies and two groups of staff.
>
> J @Reigatehub.
>
>
> On Thursday, October 4, 2012 11:13:51 PM UTC+1, Jessie wrote:
>>
>> Let's find out!
>>
>> The pairing of coworking & childcare seems to be a no-brainer, as
>> obviously helpful to parents as those little clips that attach the pacif=
ier
>> to baby clothes.
>>
>> The US has a few examples, but the jury is still out on on the success o=
f
>> the model as a whole. We need more test cases!
>>
>> I'm willing to try it, for the good of the order, but I can use your
>> help. I have a coworking space, but am asking you to help me fund the
>> creation of a childcare space.
>>
>> In Washington state, I'm required to become a fully licensed childcare
>> provider which means extra cost to build out the space and meet the exac=
t
>> requirements of the law.
>>
>> Would you please contribute to my Indiegogo campaign today? Thank you!! =
<http://www.indiegogo.com/Ellies>
>>
>> Sincerely,
>>
>> Jessie Rymph
>> Seattle, WA
>>
>> --
>> Ellie's Coworking & Childcare
>> ElliesCoworking.com <http://www.elliescoworking.com>
>>
>>
>>
>>
>>
>>
>>   --
> Visit this forum on the web at http://discuss.coworking.com
>
>
>

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<p>What region do you live in? this model might work in areas like silicon =
valley where people often migrate to with no family nearby and the cost of =
child care can be very high.</p>
<div class=3D"gmail_quote">On Oct 6, 2012 2:36 PM, &quot;work@&quot; &lt;<a=
 href=3D"mailto:joseph.ben...@reigatehub.com">joseph.ben...@reigatehub.com<=
/a>&gt; wrote:<br type=3D"attribution"><blockquote class=3D"gmail_quote" st=
yle=3D"margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
I&#39;m one of two business in the Surrey, uk area that have trialed childc=
are services along side coworking and the bottom line is while it is desira=
ble as a concept, there is not a sustainable marketplace and it had other i=
mplications that weaken a pure coworking experience. <br>
<br>We identified 3 core aspects. <br><br>1) the labour cost of the childca=
rers and lack of available people. (in the UK there are very specific regul=
ations) Even with exceptions to the core obligations, we found ourselves sp=
ending so much of our time on the childcare ... we were becoming a nursery =
with places for people to work!<br>
<br>2) Population dynamics:=A0=A0 Typical price is =A335 per 4 hr session v=
s ( min 2 carers with insurances and expenses =A320/hr each , cost of equip=
ment and room hire (pro/rata 4hrs ) =A350, other misc costs less than =A350=
. )<br><br>
Means there needs to the +6 but not more than 12 children to break even.<br=
><br>However. <br>Site 1 achieved 4 children after marketing and running fo=
r 3 weeks, then didn&#39;t increase. <br>Site 2 achieved 3 different people=
 over 2 months<br>
.... then term time kicked in and no one came at all!<br><br>in reflection,=
 1)Families are either too poor and need a different solution, 2) too rich =
and have a nanny/other full time carer, or 3) There is family/friend relati=
onship=A0 so why pay for it!.... leaving only a handful of the possible peo=
ple who would find it useful and they don&#39;t get enough value to make it=
 a sustainable solution. ...Note the people who did use it thought it to be=
 an excellent service, so we ruled out quality as a cause of failure. <br>
<br>3) At site 2: We experienced coworkers leaving/not joining because it d=
etracted from the experience... noise, extra rules, extra security. etc (mo=
st coworkers were ok with it but non were .. hey what a great idea!.. most =
dealt with it as novel because it was a trial!. <br>
=A0<br><br>In conclusion.... if you have a vision for a nursery with a usp =
of a place to work ... it might work. If coworking is the vision ... keep i=
t pure. <br><br>best of luck if you disagree... and let me know how you sol=
ved the problem without two buildings, two companies and two groups of staf=
f. <br>
<br>J @Reigatehub. =A0 <br><br><br>On Thursday, October 4, 2012 11:13:51 PM=
 UTC+1, Jessie wrote:<blockquote class=3D"gmail_quote" style=3D"margin:0;ma=
rgin-left:0.8ex;border-left:1px #ccc solid;padding-left:1ex">Let&#39;s find=
 out!=A0<div>
<br></div><div>The pairing of coworking &amp; childcare seems to be a no-br=
ainer, as obviously helpful to parents as those little clips that attach th=
e pacifier to baby clothes.=A0</div><div>
<br></div><div>The US has a few examples, but the jury is still out on on t=
he success of the model as a whole. We need more test cases!=A0</div><div><=
br></div><div>I&#39;m willing to try it, for the good of the order, but I c=
an use your help. I have a coworking space, but am asking you to help me fu=
nd the creation of a childcare space.</div>


<div><br></div><div>In Washington state, I&#39;m required to become a fully=
 licensed childcare provider which means extra cost to build out the space =
and meet the exact requirements of the law.</div><div><br></div><div>Would =
you please contribute to my <a href=3D"http://www.indiegogo.com/Ellies" tar=
get=3D"_blank">Indiegogo campaign today? Thank you!!=A0</a></div>

<div><div><br></div><div>Sincerely,</div><div><br></div><div>Jessie Rymph</=
div><div>Seattle, WA</div><div><br></div>-- <br>Ellie&#39;s Coworking &amp;=
 Childcare<br><a href=3D"http://www.elliescoworking.com" target=3D"_blank">=
ElliesCoworking.com</a><br>


<br><br><br><br><br><br>
</div>
</blockquote>

<p></p>

-- <br>
Visit this forum on the web at <a href=3D"http://discuss.coworking.com" tar=
get=3D"_blank">http://discuss.coworking.com</a><br>
=A0<br>
=A0<br>
</blockquote></div>

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