1) As has already been said before, choose pricing that is based on YOUR members' participation levels, and be prepared to adjust as you learn them better over time.
We often get requests for two people to split a full time membership since "the two of them will rarely be there at the same time".
Rather than create a special "sharing" plan, we combine our existing rates to ensure that everybody sharing the desk has a membership. So in this example, it would be:
1 x full time membership
This kind of "combo" is what keeps our menu of options from getting too long, keeps participation the primary thing that they're paying for (instead of thinking about it as renting a desk which could just be split in half).
We've only ever once added a new membership and it was in the name of efficiency. Our book keeper noticed that we had a growing number of basic members who were coming in 5-6 times a month. To cut down on transactions that we needed to enter (and payments that they needed to make), we created a new membership between our basic ($25) and lite ($175) for those members. There was no cost savings, just time-savings in record keeping for both parties. $100 ($25 + $15*5) = 6 days, which we dubbed the "six pack."
The nice thing about this model as opposed to a punch card is that it's recurring. Even if a 6-day punch card was $100, you'd be banking on them buying a second one in a month. They can always cancel/downgrade with a subscription too, but it's much much much less often than you'd think. :)
On Tuesday, October 30, 2012 at 3:44 PM, Justin Harley wrote:
> Hi guys
> Love the questions about pricing!!
> We are developing a software to run and promote coworking spaces and my experience so far is to choose pricing schemes that you can automate and are consumer lead !!
> As you grow ( which i know you will) and add new spaces with different shareholdings and entities the issue of simplistic pricing with accurate income reporting will become an important issue - especially when seeking finance!
> Be careful not to do too many bespoke pricing schemes ! Please - !!!
> Some questions to ask are
> How do we track and monitor usage against a plan?
> Online pricing must be simple - how do we make people purchase online with simple easy to understand pricing !
> How do we manage meeting room allowances?
> What services should we include on the membership and what are extras ?
> What is the cost of recording and billing the extras ?
> These are just my experiences to date of implementing software in many buildings and coworking spaces
> Just don't get to bespoke and make it easy to understand for the consumer yet simple to manage and automate !
> Look forward to meeting you in Paris
> Sent from my iPhone
> > So does this mean you have an office manager on staff to punch these? Are they only good for a regular hours, like 9-5?
> > Matt Gorecki
> > On Tuesday, October 30, 2012 11:16:50 AM UTC-6, ShannonSkylightCoworking wrote:
> > > At our coworkers' requests, I've introduced "Drop-In Punchcards." Coworkers can buy 5-Packs, 10-Packs, and 20-Packs... and this seems to be the popular option now.
> > --
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