Launching Well (Not Screwing Up)! - Coworking

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Message from discussion Launching Well (Not Screwing Up)!
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Subject: RE: [Coworking] Launching Well (Not Screwing Up)!
Date: Wed, 3 Oct 2012 13:42:27 +0200
Message-ID: <A57ACC6268F30042BC9C01B6239A168701822F30@DC01.filad.be>
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Thread-Topic: [Coworking] Launching Well (Not Screwing Up)!
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From: "Dirk Onderdonck" <D...@filad.be>
To: <coworking@googlegroups.com>

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John,

Very nice I really like it J

Congrats

=20

Some reflections

Q1 : don't be to cheap but keep in mind that your greatest competitor is
"at home for free"

Q2 : your space design will do this for you. The love or hate of your
visitors will make them decide.

Q3 : My mistake : Trying to sell my space. ....... Make you're visitors
buying it. Stay firm and be generous in your hospitality. Make them feel
at home.

Q4 : Depends on demand, reasonability and economics ;-)

=20

Lots of success

=20

Dirk=20

www.bardoffice.com=20

Belgium

=20

Van: coworking@googlegroups.com [mailto:coworking@googlegroups.com]
Namens John Saddington
Verzonden: woensdag 3 oktober 2012 12:20
Aan: coworking@googlegroups.com
Onderwerp: [Coworking] Launching Well (Not Screwing Up)!

=20

We're super excited to be moving forward strongly with a new space in
Atlanta, GA. For those interested, here's a preview of the space:

http://tentblo.gs/opencopreview <http://tentblo.gs/opencopreview>=20

We're in historic downtown with a parking deck attached. I'm moving the
core team (my startup team) into the space this week and we're starting
to organically market just through word of mouth but don't plan on
launching publicly until November with our website, etc.

=20

Here are a few top-of-mind thoughts/questions that I've got:

1.	I'm sure we all experimented with pricing... how quickly did you
pivot/change your pricing as you saw the demand pivot/change? How
confident were you in your pricing at launch?
2.	What were some of the considerations that you had to
differentiate yourself among other locations? Major thoughts about
marketing, etc?
3.	What are some of the major "pitfalls" or mistakes that you made
in the first few months that I should be aware of? (Thanks for sharing
these in advance!)
4.	How did you determine your "working" hours? Did you start out as
a 9-5 location and then move to a 24/7? How many of you are open all
hours?=20

I've got all the excitement of opening a new spot but also all the
jitters of being a new coworking owner (as many of you can relate). I
know we're going to make a lot of mistakes so I'm ready for that (as
best as one can be)!

=20

We're a bit different in that we're looking to build an
accelerator/incubator for new startups and ventures. I have a startup
background with raising angel/vc and exiting a few previous ventures, so
I'm stoked to do be doing that in this space (and since it's in a larger
building we can export our growing businesses up stairs one so they
don't leave the general ecosystem).

=20

Thanks all!=20

=20

john

http://john.do

--=20
Visit this forum on the web at http://discuss.coworking.com
=20
=20


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</o:shapelayout></xml><![endif]--></head><body lang=3DNL-BE link=3Dblue =
vlink=3Dpurple><div class=3DWordSection1><p class=3DMsoNormal><span =
lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>John,<o:p></o:p></span></p><p =
class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Very nice I really like it =
</span><span lang=3DEN-US =
style=3D'font-family:Wingdings;color:#1F497D'>J</span><span lang=3DEN-US =
style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'><o:p></o:p></span></p><p =
class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Congrats<o:p></o:p></span></p><p =
class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p><p =
class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Some =
reflections<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-family:"Arial Narrow","sans-serif";color:#1F497D'>Q1 : =
don&#8217;t be to cheap but keep in mind that your greatest competitor =
is &#8220;at home for free&#8221;<o:p></o:p></span></p><p =
class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Q2 : your space design will do this =
for you. The love or hate of your visitors will make them =
decide.<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-family:"Arial Narrow","sans-serif";color:#1F497D'>Q3 : My =
mistake : Trying to sell my space. &#8230;&#8230;. Make you&#8217;re =
visitors buying it. Stay firm and be generous in your hospitality. Make =
them feel at home.<o:p></o:p></span></p><p class=3DMsoNormal><span =
lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Q4 : Depends on demand, =
reasonability and economics ;-)<o:p></o:p></span></p><p =
class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p><p =
class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Lots of =
success<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p><p =
class=3DMsoNormal><span style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Dirk <o:p></o:p></span></p><p =
class=3DMsoNormal><span style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'><a =
href=3D"http://www.bardoffice.com">www.bardoffice.com</a> =
<o:p></o:p></span></p><p class=3DMsoNormal><span =
style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'>Belgium<o:p></o:p></span></p><p =
class=3DMsoNormal><span style=3D'font-family:"Arial =
Narrow","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p><div =
style=3D'border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm =
0cm 0cm'><p class=3DMsoNormal><b><span lang=3DNL =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Van:</span><=
/b><span lang=3DNL =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'> =
coworking@googlegroups.com [mailto:coworking@googlegroups.com] <b>Namens =
</b>John Saddington<br><b>Verzonden:</b> woensdag 3 oktober 2012 =
12:20<br><b>Aan:</b> coworking@googlegroups.com<br><b>Onderwerp:</b> =
[Coworking] Launching Well (Not Screwing =
Up)!<o:p></o:p></span></p></div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p><p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'>We're super excited to be moving forward =
strongly with a new space in Atlanta, GA. For those interested, here's a =
preview of the space:<o:p></o:p></p><div><p class=3DMsoNormal><a =
href=3D"http://tentblo.gs/opencopreview"><span =
lang=3DEN-US>http://tentblo.gs/opencopreview</span></a><span =
lang=3DEN-US><br><br>We're in historic downtown with a parking deck =
attached. I'm</span> moving the core team (my startup team) into the =
space this week and we're starting to organically market just through =
word of mouth but don't plan on launching publicly until November with =
our website, etc.<o:p></o:p></p></div><div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p></div><div><p =
class=3DMsoNormal>Here are a few top-of-mind thoughts/questions that =
I've got:<o:p></o:p></p></div><div><ol start=3D1 type=3D1><li =
class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 =
level1 lfo1'>I'm sure we all experimented with pricing... how quickly =
did you pivot/change your pricing as you saw the demand pivot/change? =
How confident were you in your pricing at launch?<o:p></o:p></li><li =
class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 =
level1 lfo1'>What were some of the considerations that you had to =
differentiate yourself among other locations? Major thoughts about =
marketing, etc?<o:p></o:p></li><li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 =
level1 lfo1'>What are some of the major &quot;pitfalls&quot; or mistakes =
that you made in the first few months that I should be aware of? (Thanks =
for sharing these in advance!)<o:p></o:p></li><li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 =
level1 lfo1'>How did you determine your &quot;working&quot; hours? Did =
you start out as a 9-5 location and then move to a 24/7? How many of you =
are open all hours?&nbsp;<o:p></o:p></li></ol><div><p =
class=3DMsoNormal>I've got all the excitement of opening a new spot but =
also all the jitters of being a new coworking owner (as many of you can =
relate). I know we're going to make a lot of mistakes so I'm ready for =
that (as best as one can be)!<o:p></o:p></p></div><div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p></div><div><p =
class=3DMsoNormal>We're a bit different in that we're looking to build =
an accelerator/incubator for new startups and ventures. I have a startup =
background with raising angel/vc and exiting a few previous ventures, so =
I'm stoked to do be doing that in this space (and since it's in a larger =
building we can export our growing businesses up stairs one so they =
don't leave the general ecosystem).<o:p></o:p></p></div></div><div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p></div><div><p =
class=3DMsoNormal>Thanks all!&nbsp;<o:p></o:p></p></div><div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p></div><div><p =
class=3DMsoNormal>john<o:p></o:p></p></div><div><p class=3DMsoNormal><a =
href=3D"http://john.do">http://john.do</a><o:p></o:p></p></div><p =
class=3DMsoNormal>-- <br>Visit this forum on the web at <a =
href=3D"http://discuss.coworking.com">http://discuss.coworking.com</a><br=
>&nbsp;<br>&nbsp;<o:p></o:p></p></div></body></html>
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