Received: by 10.224.213.1 with SMTP id gu1mr13019767qab.7.1348577998998; Tue, 25 Sep 2012 05:59:58 -0700 (PDT) X-BeenThere: coworking@googlegroups.com Received: by 10.224.180.143 with SMTP id bu15ls380470qab.4.gmail; Tue, 25 Sep 2012 05:59:55 -0700 (PDT) Received: by 10.224.183.13 with SMTP id ce13mr6502459qab.4.1348577995386; Tue, 25 Sep 2012 05:59:55 -0700 (PDT) Received: by 10.224.184.14 with SMTP id ci14msqab; Tue, 25 Sep 2012 03:23:51 -0700 (PDT) Received: by 10.52.90.69 with SMTP id bu5mr2241134vdb.6.1348568631249; Tue, 25 Sep 2012 03:23:51 -0700 (PDT) Date: Tue, 25 Sep 2012 03:23:51 -0700 (PDT) From: =?UTF-8?Q?Cyryl_Kwa=C5=9Bniewski?= To: coworking@googlegroups.com Message-Id: <7de7e403-f9c6-4ae5-ba6a-009a29636e4f@googlegroups.com> In-Reply-To: <91C844DD4C534C76960D52FB60B80A6F@gmail.com> References: <7edced7e-7a02-4852-b955-c8bd36f0c706@googlegroups.com> <91C844DD4C534C76960D52FB60B80A6F@gmail.com> Subject: Re: [Coworking] Presentation - "I Believe in Coworking, and So Do You." MIME-Version: 1.0 Content-Type: multipart/mixed; boundary="----=_Part_605_620172.1348568631020" ------=_Part_605_620172.1348568631020 Content-Type: multipart/alternative; boundary="----=_Part_606_21357939.1348568631020" ------=_Part_606_21357939.1348568631020 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable W dniu wtorek, 25 wrze=C5=9Bnia 2012 03:24:08 UTC+2 u=C5=BCytkownik Alex Hi= llman=20 napisa=C5=82: > > I loved this, was worth the struggle to hear :) One thing you might=20 > think about tweaking is to invite people to also believe in coworking,=20 > rather than tell them to.=20 > > *"You buy the jelly beans, I'll eat them."*=20 > > This is one of the best illustrations of how people misunderstand=20 > collaboration & cooperation I've ever heard. I'll be stealing it, with=20 > attribution. > > *"Being a part of it."* > * > * > One of our members at Indy Hall (he's only been there for 4 months or so)= =20 > has started using similar language to describe our community to others. H= e=20 > specifically says, "you can be a part of it." It was amazing to hear him= =20 > say that out loud the first time.=20 > > Similarly, there's something really powerful with painting a vivid pictur= e=20 > of a belief. To lift a line from Simon Sinek, "Martin Luther King didn't= =20 > give a famous speech where he said 'I have a plan', he gave a famous spee= ch=20 > where he said 'I have a dream'". It's a powerful way to gather momentum f= or=20 > member growth, so long as the thing you believe in is something that they= =20 > believe in, too.=20 > The problem I experienced with any community where I live is that everyone= =20 subscribes to dreams, but when something has to be done, it takes a huge=20 lot of effort and energy to make people realize that they need to=20 participate, otherwise it's just leeching. Is that problem addressed in=20 those community building resources? Does the picture serve to communicate the added value of coworking to=20 people? =20 > > On the sponsors & donors side, you will likely need you to get more=20 > concrete with what they're "being a part of" as a sponsor. Better yet, yo= u=20 > may want to marry their sponsorship dollars with some more active form of= =20 > participation, since that's what your community *really* values.=20 > I live in quite a different region of the world. What value of sponsoring a= =20 coworking space would you advertise to the sponsors to encourage them?=20 Please mind that we here are technologically on the bleeding edge. Working= =20 culture, however, is at 4 years ago as compared to what you developed in=20 the US. So, the coworking is not a really hot topic yet. I want to change= =20 that ;) -- > /ah > indyhall.org > coworking in philadelphia > building a community? http://masterclass.indyhall.org > > On Sunday, September 23, 2012 at 4:04 PM, Shenoa Lawrence wrote: > > I was asked to put together a presentation for a barcamp over the weekend= =20 > called "I Believe in Coworking, and So Do You." > https://vimeo.com/49987779 > (sorry for the quiet audio) > > The audience was mostly peers, with some experienced coworking folks and= =20 > others new to the idea. I kept it casual and intimate because I thought= =20 > that worked well for this crowd. It went well, and I'm thinking about=20 > adapting it for a few different purposes. We're fundraising (non-profit)= =20 > and also reaching out to other organizations in the community to find goo= d=20 > connections that will help us grow our membership and events programs. I= 'm=20 > curious about any feedback folks might want to give on how I can best=20 > accomplish that. I'm very comfortable talking to my peers and potential= =20 > coworkers, but less so to sponsors and business orgs. > > Pointers and critiques very welcome! > > Side note for Susan at Office Nomads: There's folks from other coworking= =20 > spaces in our audience, and some of the discussion afterwards leads me to= =20 > think we'd benefit from a local coworking association (IE: Coworking Fiel= d=20 > Day, FTW!). I'd love to hear what your research brings up. > > Shenoa Lawrence > Room to Think > http://rm2think.com > > > --=20 > You received this message because you are subscribed to the Google Groups= =20 > "Coworking" group. > To view this discussion on the web visit=20 > https://groups.google.com/d/msg/coworking/-/OBRY0r9zfEQJ. > To post to this group, send email to cowo...@googlegroups.com > . > To unsubscribe from this group, send email to=20 > coworking+...@googlegroups.com . > For more options, visit this group at=20 > http://groups.google.com/group/coworking?hl=3Den. > =20 > =20 > ------=_Part_606_21357939.1348568631020 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable W dniu wtorek, 25 wrze=C5=9Bnia 2012 03:24:08 UTC+2 u=C5=BCytkownik Alex Hi= llman napisa=C5=82:
I loved this, was worth the struggle to hear :) O= ne thing you might think about tweaking is to invite people to also believe= in coworking, rather than tell them to. 

"You buy the jelly beans, I'll eat them."

This is one of the best illustrat= ions of how people misunderstand collaboration & cooperation I've ever = heard. I'll be stealing it, with attribution.

"= Being a part of it."

One of our members= at Indy Hall (he's only been there for 4 months or so) has started using s= imilar language to describe our community to others. He specifically says, = "you can be a part of it." It was amazing to hear him say that out loud the= first time. 

Similarly, there's something re= ally powerful with painting a vivid picture of a belief. To lift a line fro= m Simon Sinek, "Martin Luther King didn't give a famous speech where he sai= d 'I have a plan', he gave a famous speech where he said 'I have a dream'".=  It's a powerful way to gather momentum for member growth, so long as = the thing you believe in is something that they believe in, too. 

The problem I experienced with any = community where I live is that everyone subscribes to dreams, but when some= thing has to be done, it takes a huge lot of effort and energy to make peop= le realize that they need to participate, otherwise it's just leeching. Is = that problem addressed in those community building resources?
Does the picture serve to communicate the added value of cowork= ing to people?
 

On the sponsors & donors side, you = will likely need you to get more concrete with what they're "being a part o= f" as a sponsor. Better yet, you may want to marry their sponsorship dollar= s with some more active form of participation, since that's what your commu= nity really values. 

I live in quite a different region of the world. What value of spo= nsoring a coworking space would you advertise to the sponsors to encourage = them? Please mind that we here are technologically on the bleeding edge. Wo= rking culture, however, is at 4 years ago as compared to what you developed= in the US. So, the coworking is not a really hot topic yet. I want to chan= ge that ;)

--
/ah
coworking in philadel= phia
building a community? http://masterclass.indyhall.org
=20

On Sunday, September 23, 2012 at= 4:04 PM, Shenoa Lawrence wrote:

I was asked to put together a presentat= ion for a barcamp over the weekend called "I Believe in Coworking, and So D= o You."
https:/= /vimeo.com/49987779
(sorry for the quiet audio)

The audience = was mostly peers, with some experienced coworking folks and others new to t= he idea. I kept it casual and intimate because I thought that worked well f= or this crowd.  It went well, and I'm thinking about adapting it for a= few different purposes.  We're fundraising (non-profit) and also reac= hing out to other organizations in the community to find good connections t= hat will help us grow our membership and events programs.  I'm curious= about any feedback folks might want to give on how I can best accomplish t= hat.  I'm very comfortable talking to my peers and potential coworkers= , but less so to sponsors and business orgs.

Pointers and critiques = very welcome!

Side note for Susan at Office Nomads: There's folks fr= om other coworking spaces in our audience, and some of the discussion after= wards leads me to think we'd benefit from a local coworking association (IE= : Coworking Field Day, FTW!).  I'd love to hear what your research bri= ngs up.

Shenoa Lawrence
Room to Think
http://rm2think.com


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