Re. debt load etc.
When I opened workspace in 2006 the idea was to get some size, a large
member base and some economies of scale. I had hoped to expand to
other cities thin a year. It was definitely a risky go big or go home
move. At the time, co-working was very new and we had little to go
on. Queen Street Commons and some small spaces that could. I was
also quite young (25) and didn't have much experience with finance.
Since selling the business last year, I've been studying finance at
Babson, as you can imagine I've done a considerable amount of
reflection on how I could have set things up differently.
This is one of those businesses where you have to take on a
significant amount of operating leverage to make it work. Operating
leverage is not necessarily financial leverage, it just means that you
need significant amount of relatively fixed assets in order to open
the doors. In this case, space, furniture & likely some renovations.
Other businesses where the costs are more variable (make widget for
$5, sell for $6 & repeat) are lower risk and allow you to work your
way in much easier. You've mentioned that there are ways to
bootstrap, and I think that's an awesome approach. That said I didn't
fit our strategy, which was to get big fast.
If I were to launch again, with the same expectations for growth, this
is what I'd do differently:
1. Get an equity partner
Equity financing would have substantially reduced our need to service
debt in the short run. The day we opened our doors, we started
repaying the loan. Having someone onboard with patient money who was
in it for the long run would have freed up a lot of cash. That debt
to equity ratio was certainly my biggest mistake.
2. Extend the term of the loan
We were on a 5 year loan, which made monthly principal payments quite
substantial. Extending the term to 5 years would have made more
sense... particularly if we would have had an equity partner.
3. Partner with a landlord
The biggest expense in coworking is almost always going to be the
lease. Generally, lease payments are fixed, but sometimes your able
to negotiate a % of revenue instead. Doing this would drastically
reduce the degree of operating leverage by making your biggest costs
variable. It's tough to do this in a tight commercial space market
like we have in Vancouver, but if your timing is right you could make
it happen.
4. Manage, don't own
A hybrid of the partner with landlord and equity partner approach
would be to funnel all the revenue out to the land owner (who would
own the business) and to operate as a management company instead.
This is how most hotel operations are financed. It's extremely low
risk for the operator, high risk for the landlord. As a result the
potential returns are much lower... but it's stable. We looked
extensively at structuring a similar deal in a 5 story office building
downtown, but ultimately turned it down because we didn't feel the
market could support it.
In sum, these were great lessons to learn. On a personal level I did
just fine financially. Our loan was 90% guaranteed by the government,
so there was never too much exposure for me. We did take WorkSpace to
break even ~75 members and managed to find a buyer for the business.
I wish that buyer had invested more time into the business. Instead
he chose to move to another city and work on another project after a
few months, but that was his choice.
I believe that there is still huge demand for co-working, but any
business where buyers have so many substitutes is going to be a
difficult one. The only way it will work is if you succeed in
building not just a space, but a club. I think we were very close to
that.
Good Luck,
b.
On Aug 21, 9:35 am, Alex Hillman <
dangerouslyawes...@gmail.com> wrote:
> I dig that.
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> Alex Hillman
> im always developing something
> digital:
a...@weknowhtml.com