Hi Sid,
Thought it would be worth sharing my "quiet room" story. Hopefully can
add something to all the wonderful diversity of points that have been
made.
I started my space after visiting several coworking-type spaces, one
of which was "The Office" in Santa Monica, which is really more of a
writers' space than a coworking space. The Office is pretty much
library silent, with single-person desks surrounding the room all
facing toward the center. It's completely different from a library
because you look towards everyone else and so feel the energy of the
concentrated work. It was energizing and focusing (and maybe guilt
provoking if you thought about doing something other than working).
Felt to me like a sanctuary a bit, too.
I wanted a room like that in my coworking space, so I christened a
quiet room. The quiet room was always the least crowded room in the
space, which didn't bother me because the other two rooms weren't full
and there were a couple of members who always worked there. Then those
members approached me and said they wished it wasn't a quiet room,
because they like to talk, and the only reason they work in there is
because it's a nice room. It was changed to a "provisionally quiet
room" where anyone working there can say they need quiet and everyone
has to honor it. The room was full the next day. Almost my entire
coworking space is quiet anyway, so people feel like every room is a
kind of quiet room.
A few years after visiting The Office and more than a year into having
my own coworking space, I visited Coloft, also in Santa Monica. Coloft
blew me away. There was the opposite of any quiet space. It seemed as
though every table had a group actively working together talking,
buzzing, collaborating. You could do quiet work if you wanted, but not
without headphones and a skill for tuning people out. Coloft is not a
place for a quiet room. Maybe a sound-proof booth for important calls.
The energy again was contageous, but this time in a very different
way. The buzz and sense of collaboration and activity in the space
felt alive and thriving. I wanted a Coloft room in my coworking
space!
So now we're talking about having a Noisy Room instead of a quiet
room. I get a lot of members who are very quiet. Not because they want
to be, but rather because they think it's the vibe of the place and
they wouldn't want to disturb other workers. Every room is a quiet
room not because people don't want to talk, but because they think no
one else wants them to talk. Well by no no one else does want them to
talk, because it's been that way long enough to feel like it's right.
Don't get me wrong, it's a nice environment and the people who are
members really like the space. And there's a lot of socializing and
collaborating. Just quiet and conscious of others in the space. I
still want a quiet room. But first we need our noisy room.
So what are the lessons? I guess two lessons have already been said:
First, what kind of room really does depend on your members (my
members don't really want or need the kind of room I was so attracted
to at The Office and wanted my members to want; nor do they want the
kind of noisy collaborative space like Coloft that I also want them to
want; but there are a hell of a lot of people who do want The Offices
and Colofts, they're just not at my space).
The second lesson is kind of the opposite: It depends on the kind of
members you want. The mantra that you should find out what your
members want is great up to a point, but if you have a vision of
something special you want to facilitate (as long as there's some
community out there within reach of your space that wants it too), you
might want to actively ignore what your members want and create the
right kind of space for the community you want (this isn't to disagree
with Alex's oft repeated and clearly correct point that you should try
to find and build that community before spending the money to build
the space for them and then to sustain it while it remains unfilled).
I probably don't ever want a space full of entrepreneurs trying to
build the next great thing (though it would be fun to be a part of
that), and so as much as I like the energy of Coloft, if I built a
space like that and it was a success, I'd probably always be a bit of
an outsider. I've lost members--and failed to get members--because the
space wasn't quiet enough, and I've failed to get members because the
space wasn't "actively collaborative" enough. No space is the best
space for everyone.
Lesson three has also already been said: It's all--in my opinion--an
experiment, and an experiment where the right mix is changing all the
time. So the more you can find a way to learn and adapt as you create
your space--and even after you've created just the right space--the
better. The biggest blunders I've seen in coworking happened because
people spent a lot of money to create just want they were sure
everyone else would want and need (and often with good reason), and it
was lost money that could have been used to keep them in business for
the extra few months they might have needed to succeed. (But then,
maybe the biggest successes were the few who did the same thing but
were lucky enough to make enough right bets.) If you're not aiming for
that one-in-ten-thousand coworking space recipes that that shoots you
to the top of the dog heap, though, my money's on keeping it flexible
and waiting to see what you need before you spend a lot building what
you may not need.
Just as an aside, the room there's clearly the most need for in our
space is neither a quiet room nor a noisy room, but a quiet room for
noisy people. We could really use a half-dozen or so one or two person
meeting rooms for people to be temporarily noisy but not be disturbed
by--or worry about disturbing--other noisy people when they have those
important business calls.
Will