I think Destry's statement is true: the web design and development community are talking way more about how best to support mobile than the content strategy community. But, Ann, you're right too, it's not about the code. I don't think that is what Destry meant.
There's a lot of talk about Responsive or Adaptive Web Design as a way to take chunks from a desktop site, shove them around and/or shrink them, and make them fit on a mobile handset or tablet. We as content people need to support that by arguing for more modular, structured content—not custom content for mobile, but flexible content they can reuse in different ways.
The development community is out in front of us on this one, because they've been talking way more about responsive design. Well, they're not out in front of Ann, she's WAY ahead of everyone. But I do think mobile is a great wedge issue that helps make clear why we need modular, structured content.
On Sep 9, 2011, at 1:45 PM, Ann Rockley wrote:
> Good information in this response, but I have a real problem with the
> statement that "And more code wranglers are talking about it than content
> people at this point because few content people can do code, which mobile
> success relies on just as much." Mobile is not about the code anymore than
> the web is about the code or eBooks is about the code. The code is how we
> support our content strategy, not a part of the content strategy.
> It is true that with each new delivery platform code rears its head because
> That being said, I agree with Rahel's comment about future proofing our
> No content contributor/content strategist should ever have to code.
> I always tell my clients that they may not be doing it now but there is a
> Intelligent Content Conference 2012
> -----Original Message-----
> Just stumbled in. Interesting topic for me.
> WHY IS NOBODY TALKING ABOUT THIS?
> I think people are talking about it, but it's just not mainstream yet.
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