> Good information in this response, but I have a real problem with the
> statement that "And more code wranglers are talking about it than content
> people at this point because few content people can do code, which mobile
> success relies on just as much." Mobile is not about the code anymore than
> the web is about the code or eBooks is about the code. The code is how we
> support our content strategy, not a part of the content strategy.

> It is true that with each new delivery platform code rears its head because
> there aren't effective methods and user interfaces to handle the display of
> the content on the platform or device. In the early days of the web, content
> contributors had to code themselves or they handed it off to webmaster to
> code it for them. But now we have templates and WYSIWYG tools that enable
> content contributors to do what they do best, write. This was also the case
> with XML (now there are user friendly interfaces to hide the XML) and even
> with print before desktop publishing. It is a sign of an immature market
> when users/writers are expected to code.

> That being said, I agree with Rahel's comment about future proofing our
> content. We need to create modular structured content that is responsive to
> the environment. When we write modular structured content, we can mix and
> match modules, filter out content that is not appropriate on the device or
> platform, and layer content in different ways.

> No content contributor/content strategist should ever have to code.

> I always tell my clients that they may not be doing it now but there is a
> good chance they will be in 18 months and do they really want redo all the
> work they have done all over again, just to handle another device?

> Ann

> rock...@rockley.com |www.rockley.com |www.rockleyblog.com | @arockley

> Intelligent Content Conference 2012
> Feb. 22-24, 2012 Palm Springs CA

> -----Original Message-----
> From: contentstrategy@googlegroups.com
> [mailto:contentstrategy@googlegroups.com] On Behalf Of Destry Wion
> Sent: September-09-11 9:03 AM
> To: Content Strategy
> Subject: Re: Where are you with mobile?

> Just stumbled in. Interesting topic for me.

> WHY IS NOBODY TALKING ABOUT THIS?

> I think people are talking about it, but it's just not mainstream yet.
> And more code wranglers are talking about it than content people at
> this point because few content people can do code, which mobile
> success relies on just as much. I know smart content people who have
> trouble putting class attributes in HTML elements. Until code and
> content people start working together more, there's going to be two
> sides of the discussion. Coders are simply getting there first.

> ...

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