CS examples
Jay MacInnes
Can anyone point to content strategy examples they know of online or
would like to share? I'm trying to convince the leadership at my
organization of its importance. I feel like they are beginning to see
the light, but would like to reinforce the varying aspects of it
(i.e., editorial strategy, web writing, metadata strategy, etc.) with
tangible examples and begin working toward a solution of the messaging
problems we have.
Nalie Lee
Thanks!
ben curnett
I'd like to second Jay's request. I am in need of examples to show stakeholders it's worth the money to hire help.
Thanks!
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Ariel van Spronsen
rationale and discussion of "why content strategy?":
http://delicious.com/arielmeow/content%2Bstrategy
I would also recommend this presentation by Karen McGrane and Rachel
Lovinger. It contains Karen's famous art gallery analogy.
http://www.slideshare.net/KMcGrane/understanding-content-the-stuff-we-design-for
But above all, I've found that developing my own "pitch deck" that
covers some of the concepts in these articles and in the presentation,
but in my own words, has been invaluable in "selling" CS. I literally
do a little slideshow presentation to potential clients. Consider
your org's leadership your clients and lay it down for them. :)
Best,
Ariel van Spronsen
www.arielv.net
On Mar 29, 7:58 am, ben curnett <bencurn...@gmail.com> wrote:
> The brain traffic blog <http://blog.braintraffic.com> has showcased some
> good examples of what having a CS looks like. Also might find some good
> resources in the cs google knol <http://knol.google.com/k/content-strategy#>.
> For an anti-example, or what content looks like without much though or
> process behind it, you could use the top ten halfassed content marketing
> solutions<http://eatmedia.net/blog/2008/05/top-10-half-assed-content-marketing-...>at
> the eatmedia blog.
>
> -Ben
>
>
>
> On Mon, Mar 29, 2010 at 10:28 AM, Nalie Lee <nalie....@gmail.com> wrote:
> > I'd like to second Jay's request. I am in need of examples to show
> > stakeholders it's worth the money to hire help.
>
> > Thanks!
>
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> > "Content Strategy" group.
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Ariel van Spronsen
deliverables. I know Jeff MacIntyre walks through some of his in his
pitch deck http://www.slideshare.net/Predicate/predicate-deck-capabilities-090601?from=ss_embed.
You could certainly show your stakeholders his preso, or ask Jeff
directly if you can use his examples!
On Mar 29, 1:57 pm, Ariel van Spronsen <ari...@gmail.com> wrote:
> I've collected a number of resources, some of which include great
> rationale and discussion of "why content strategy?":http://delicious.com/arielmeow/content%2Bstrategy
>
> I would also recommend this presentation by Karen McGrane and Rachel
> Lovinger. It contains Karen's famous art gallery analogy.http://www.slideshare.net/KMcGrane/understanding-content-the-stuff-we...
Jeffrey MacIntyre
Demonstrating deliverables is prerequisite to content strategy getting from 'why' to 'how'--and, inasmuch, 'how much?'
Best,
Jeff
..............................................
Jeffrey MacIntyre, Principal
Predicate, LLC
http://predicate-llc.com
+ 1 . 917 . 546 . 6796
+ 1 . 347 . 688 . 6796 | company
239 Dean Street
Brooklyn, NY
11217
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Kevin Nichols
comprehensive guide up for Enterprise Content Strategy. Part of what
is in the guide is articulating the value proposition and ROI of
content strategy
Currently, (and please note that it is a Work in Progress during
April), you can find some templates / examples (Content Inventory/
Audit example, Content Matrix, Content Market Matrix, a Stakeholder
Interview Protocol, etc. ) here: http://www.kevinpnichols.com/cs/ and
here http://www.kevinpnichols.com/eia/.
I also have stuff under conferences and publications. Over the next
month, I will post a how-to guide for Enterprise Content Strategy, a
White Paper on Enterprise IA, and several more templates and tools.
Elena Melendy
Elena
Sent from the iPlace
917-517-1976
On Apr 4, 2010, at 5:29 PM, Kevin Nichols <kevinp...@gmail.com>
wrote:
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Jay MacInnes
resources.
On Apr 4, 3:29 pm, Kevin Nichols <kevinpnich...@gmail.com> wrote:
> I am currently launching a Website. In a few weeks, I will have a
> comprehensive guide up for Enterprise Content Strategy. Part of what
> is in the guide is articulating the value proposition and ROI of
> content strategy
> Currently, (and please note that it is a Work in Progress during
> April), you can find some templates / examples (Content Inventory/
> Audit example, Content Matrix, Content Market Matrix, a Stakeholder
> Interview Protocol, etc. ) here:http://www.kevinpnichols.com/cs/and
> herehttp://www.kevinpnichols.com/eia/.