Re: Content Strategist

[Sheila Walsh]

The definition of a SEO Content Strategist varies widely, depending on what kind of client you're working for. In general, the SEO content strategist would conduct keyword research to identify popular and relevant keywords, integrate the keywords into the overall website plan and also on a page-by-page level, make sure that search engines can find the content, and work with web developers to ensure that best practices in web publishing and content management are followed. Sometimes the content strategist would train writers on how to integrate SEO into their work. And social media is of course very important.

Sheila

On Thursday, May 16, 2013 11:05:16 AM UTC-4, Sondy co wrote:

Can some please help educate me on what an SEO Content Strategist does? Thanks!!

[Paola Roccuzzo]

So what do SEO Analysts do nowadays? :)

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[Ioana Radian]

Hello, I have been lurking here for a while without speaking but the discussions are great and now you are talking about SEO too. :)

Link building is the biggest difference from regular SEO. Indeed, an SEO content strategist would probably not do that, especially as it is extremely time consuming. I also think SEO analysts do a lot more technical stuff someone concentrating on content will not normally do. As an SEO who in the past few years turned more and more to what I discovered was called content strategy, I see myself shifting away from URLs, indexing, rankings and link monitoring...

To me it is the difference between building something and constantly redecorating. Content strategy is building, which makes the combination of SEO and content strategy much more fun than spending a lot of time adjusting things (especially boring things like title tags and meta descriptions), nagging programmers and, worst of all, having to always depend on other people to come up with new stuff for the site.

2013/5/17 Paola Roccuzzo <paola.r...@gmail.com>