Content For The Web Is Like Fruit At A Buffet

[Kevin McGrath]

I wrote an article recently to try and help our clients get their head
around the need for a content strategy:
http://www.starfishwebconsulting.co.uk/blog/post/content-for-the-web-is-like-fruit-at-a-buffet

I would love to hear any feedback on the article or experiences /
challenges anyone else has had in convincing clients of the importance
of content strategy for the web.

[Hilary Marsh]

Really nice article, Kevin!

While we've all been talking about content strategy for a long time, it's still a brand-new concept for many clients that we do or might work with -- even clients who've started using the term! This article lays out the principles and the value of content strategy very clearly.

Thanks for sharing it!

Best,

Hilary

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Hilary Marsh
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[Kevin McGrath]

Thanks Hilary!

As one of the less tangible aspects of web design, we found that clients just didn't know that content strategy was even a thing, let alone how it would be useful - hopefully this will help!

Kevin

-
Starfish Web Consulting Ltd
Tel: (028) 9092 3301
www.starfishwebconsulting.co.uk

Starfish Web Consulting Ltd is a company registered in Northern Ireland.
Company No: NI601712 | 1a Wellington Park, Belfast, BT9 6DJ