To those who dislike "bumpy road" logos
Will Robertson
Some people may dislike the way the LaTeX logo is all over the shop.
Well, at least we're not PriceWaterhouseCoopers:
<http://www.pwcglobal.com/images/topnav/pwc.gif>
(Sorry for the low-res image. Yes, this is their actual logo.)
I wonder what Zapf thinks of the use of his font?
Will
Robin Fairbairns
>Some people may dislike the way the LaTeX logo is all over the shop.
>Well, at least we're not PriceWaterhouseCoopers:
> <http://www.pwcglobal.com/images/topnav/pwc.gif>
>(Sorry for the low-res image. Yes, this is their actual logo.)
that rings a bell (they sponsor one of the music groups in cambridge).
a logo like that that's used only for display purposes is (it seems to
me) fine. the think that bothers me about the multi-baseline logos
like latex or (even ghastlier) xymtex, is that they're regularly used
in running text, and the break up the flow of the text.
>I wonder what Zapf thinks of the use of his font?
i wouldn't be surprised if he didn't care one iota ;-)
--
Robin Fairbairns, Cambridge
Will Robertson
> a logo like that that's used only for display purposes is (it seems to
> me) fine. the think that bothers me about the multi-baseline logos
> like latex or (even ghastlier) xymtex, is that they're regularly used
> in running text, and the break up the flow of the text.
Good point. Despite any opinions on the effectiveness/design of any of
the aformentioned logos, its their use in running text that's the
problem. However, no-one's every really taken a leadership role by
outright condemning them and suggesting a reasonable solution.
The memoir manual uses "LaTeX", others (Phillip Lehman comes to mind,
perhaps) "Latex". Most people, including your LaTeX3 project team
members, continue with "\LaTeX". I once proposed in jest that the
LaTeX3 logo should be typeset all in small caps, but I wasn't entirely
joking.
It's a problem without a good solution, as I see it. Who wants to be
stuck referring to a software package synonymous to a material with
dubious connotations?
Will
Jonathan Fine
news:1148524242.4...@y43g2000cwc.googlegroups.com...
> Some people may dislike the way the LaTeX logo is all over the shop.
> Well, at least we're not PriceWaterhouseCoopers:
> <http://www.pwcglobal.com/images/topnav/pwc.gif>
> (Sorry for the low-res image. Yes, this is their actual logo.)
Thank you very much for this, Will.
It has, perversely, brightened my morning.
BTW, on their web pages, they refer to themselves as "PwC".
So there may be a little bit of "TeX" influence there.
--
Jonathan
Glyn Millington
> Hi,
>
> Some people may dislike the way the LaTeX logo is all over the shop.
> Well, at least we're not PriceWaterhouseCoopers:
> <http://www.pwcglobal.com/images/topnav/pwc.gif>
> (Sorry for the low-res image. Yes, this is their actual logo.)
This made me feel slightly sea-sick :-)
atb
Glyn
Robin Fairbairns
>Robin Fairbairns wrote:
>> a logo like that that's used only for display purposes is (it seems to
>> me) fine. the think that bothers me about the multi-baseline logos
>> like latex or (even ghastlier) xymtex, is that they're regularly used
>> in running text, and the break up the flow of the text.
>
>Good point. Despite any opinions on the effectiveness/design of any of
>the aformentioned logos, its their use in running text that's the
>problem. However, no-one's every really taken a leadership role by
>outright condemning them and suggesting a reasonable solution.
the uk faq has (that bit is mine own): the first person i recall who
published a complaint about the logos was sebastian rahtz, in an
editorial in baskerville.
(baskerville being typeset in baskerville led me to design some code
that allows you to tailor the latex logo to the font being used; so my
position isn't squeaky clean.)
>The memoir manual uses "LaTeX", others (Phillip Lehman comes to mind,
>perhaps) "Latex". Most people, including your LaTeX3 project team
>members, continue with "\LaTeX". I once proposed in jest that the
>LaTeX3 logo should be typeset all in small caps, but I wasn't entirely
>joking.
>
>It's a problem without a good solution, as I see it. Who wants to be
>stuck referring to a software package synonymous to a material with
>dubious connotations?
i'm such an innocent that it wasn't until altavista started up and i
could look for things on the web, that i knew that latex was a dubious
substance. to me, it had always previously been the stuff that exudes
from rubber trees, and which can be converted to rubber. i was amused
to note that the disposable gloves used by most of the staff in my
recent stay in hospital are described as latex-free. (i expect chinlu
will be pleased about that.)
--
Robin Fairbairns, Cambridge
David Kastrup
> i'm such an innocent that it wasn't until altavista started up and i
> could look for things on the web, that i knew that latex was a
> dubious substance. to me, it had always previously been the stuff
> that exudes from rubber trees, and which can be converted to rubber.
> i was amused to note that the disposable gloves used by most of the
> staff in my recent stay in hospital are described as latex-free. (i
> expect chinlu will be pleased about that.)
Do tell. Now write a package and call it preview-latex. The first
few times I got the idea of checking search engines were embarrassing.
By now the smut is coming in well after the peloton...
--
David Kastrup, Kriemhildstr. 15, 44793 Bochum
UKTUG FAQ: <URL:http://www.tex.ac.uk/cgi-bin/texfaq2html>
anon k
> "Will Robertson" <wsp...@gmail.com> writes:
>
>>Some people may dislike the way the LaTeX logo is all over the shop.
>>Well, at least we're not PriceWaterhouseCoopers:
>> <http://www.pwcglobal.com/images/topnav/pwc.gif>
>>(Sorry for the low-res image. Yes, this is their actual logo.)
>
>
> that rings a bell (they sponsor one of the music groups in cambridge).
>
> a logo like that that's used only for display purposes is (it seems to
> me) fine. the think that bothers me about the multi-baseline logos
> like latex or (even ghastlier) xymtex, is that they're regularly used
> in running text, and the break up the flow of the text.
There's a well-established tradition of doing this in modern calligraphy
where the visual effect at least as important (and often more important)
than the words themselves. It has precedents in medieval manuscript and
classical stone carving.
William F. Adams
In running text in their publications they use PricewaterhouseCoopers
set in the text font, so it's not too bad. (Wonder if they have it in
their hyphenation dictionary, and if so, how so)
I've almost decided that \LaTeX et. al., should only be used for
display purposes, and in a formal text, relegated to one usage on the
copyright page (\TeX\ is a trademark of the American Mathematical
Society) w/ a footnote at the first mention in the text noting the same
sans logo (^1 Set here in the text as \textsc{tex}, see the copyright
page for full trademark information.)
Then there was the book typeset in LaTeX, w/ an explicit mention of
that fact by the author which when sent out to be done was done (badly,
so badly it was funny) in Quark? The first clue was the LaTeX logo not
showing up in the text, so one can't help but feel a bit of sympathy
for DEK's initial intent to show up the limitations of other systems.
William
Will Robertson
> There's a well-established tradition of doing this in modern calligraphy
> where the visual effect at least as important (and often more important)
> than the words themselves. It has precedents in medieval manuscript and
> classical stone carving.
Good point!
I've even taken a photo of a stone carving like this. I posted the
photo and made a couple more comments here:
<http://willwont.blogspot.com/2006/05/pricewaterhousecoopers-interesting.html>
I'd say that the effect can't be well replicated by a single-sized
outline font :)
Cheers,
Will
John Harper
Jonathan Fine <J.F...@open.ac.uk> wrote:
>"Will Robertson" <wsp...@gmail.com> wrote in message
>news:1148524242.4...@y43g2000cwc.googlegroups.com...
>
>> Some people may dislike the way the LaTeX logo is all over the shop.
>> Well, at least we're not PriceWaterhouseCoopers:
>> <http://www.pwcglobal.com/images/topnav/pwc.gif>
>> (Sorry for the low-res image. Yes, this is their actual logo.)
>
>Thank you very much for this, Will.
>
>It has, perversely, brightened my morning.
I see that logo often because their local office is near my university.
It always makes me wonder how much Waterhouse had been drinking.
-- John Harper, School of Mathematics, Statistics and Computer Science,
Victoria University, PO Box 600, Wellington, New Zealand
e-mail john....@vuw.ac.nz phone (+64)(4)463 5341 fax (+64)(4)463 5045
anon k
Maybe the correlation between scriptoria and distilleries thus accounts
for the Book of Kells!
Donald Arseneau
> It always makes me wonder how much Waterhouse had been drinking.
Or, that's the Price we pay for Cooper's visiting the Wateringhouse.
--
Donald Arseneau as...@triumf.ca
Peter Flynn
> rf...@cl.cam.ac.uk (Robin Fairbairns) writes:
>
>> i'm such an innocent that it wasn't until altavista started up and i
>> could look for things on the web, that i knew that latex was a
>> dubious substance. to me, it had always previously been the stuff
>> that exudes from rubber trees, and which can be converted to rubber.
>> i was amused to note that the disposable gloves used by most of the
>> staff in my recent stay in hospital are described as latex-free. (i
>> expect chinlu will be pleased about that.)
>
> Do tell. Now write a package and call it preview-latex. The first
> few times I got the idea of checking search engines were embarrassing.
> By now the smut is coming in well after the peloton...
Nearly as good as when a new member of the Dept of Adult Education got
her new computer and connection and used a search engine (Dogpile?) to
search for "adult education" :-)
///Peter
Robin Fairbairns
>Jonathan Fine <J.F...@open.ac.uk> wrote:
>>"Will Robertson" <wsp...@gmail.com> wrote in message
>>news:1148524242.4...@y43g2000cwc.googlegroups.com...
>>
>>> Some people may dislike the way the LaTeX logo is all over the shop.
>>> Well, at least we're not PriceWaterhouseCoopers:
>>> <http://www.pwcglobal.com/images/topnav/pwc.gif>
>>> (Sorry for the low-res image. Yes, this is their actual logo.)
>>
>>Thank you very much for this, Will.
>>
>>It has, perversely, brightened my morning.
>
>I see that logo often because their local office is near my university.
>It always makes me wonder how much Waterhouse had been drinking.
being as how they're accountants, they probably drink raw alcohol
(since it's more efficient). this is an extremely *boring* way to get
drunk, for all its efficiency.
--
Robin Fairbairns, Cambridge
David Kastrup
<URL:http://www.wapsisquare.com/d/20020920.html>
beats that.
Peter Flynn
I was recently given the definition of an Actuary as being someone
who found Accountancy too exciting :-)
///Peter, OT (Friday)
Stephan Hennig
> Robin Fairbairns wrote:
>> a logo like that that's used only for display purposes is (it seems to
>> me) fine. the think that bothers me about the multi-baseline logos
>> like latex or (even ghastlier) xymtex, is that they're regularly used
>> in running text, and the break up the flow of the text.
>
> Good point. Despite any opinions on the effectiveness/design of any of
> the aformentioned logos, its their use in running text that's the
> problem. However, no-one's every really taken a leadership role by
> outright condemning them and suggesting a reasonable solution.
Can you beat that nice logo?
<URL:http://home.arcor.de/stephanhennig/Downloads/texlogo.pdf>
Regards,
Stephan Hennig
Robin Fairbairns
>Will Robertson schrieb:
>> Good point. Despite any opinions on the effectiveness/design of any of
>> the aformentioned logos, its their use in running text that's the
>> problem. However, no-one's every really taken a leadership role by
>> outright condemning them and suggesting a reasonable solution.
>
>Can you beat that nice logo?
><URL:http://home.arcor.de/stephanhennig/Downloads/texlogo.pdf>
brilliant! the worst of both worlds ;-)
--
Robin Fairbairns, Cambridge
Lars Madsen
lol
--
/daleif (remove RTFSIGNATURE from email address)
LaTeX FAQ: http://www.tex.ac.uk/faq
Superb Class: http://www.ctan.org/tex-archive/help/Catalogue/entries/memoir.html
LaTeX book: http://www.imf.au.dk/system/latex/bog/ (in Danish)
Remember to post minimal working examples.
Dr Engelbert Buxbaum
> It's a problem without a good solution, as I see it. Who wants to be
> stuck referring to a software package synonymous to a material with
> dubious connotations?
And with a dog on the cover of the book, too! Some people reported that
shop attendants were rather red-faced when handling out this one ;-)
David Kastrup
Well, they probably expected to be serving the needs of lisping nerds
(why else would they be unable to pronounce an "x" as "x"?) who
obviously would not have other outlets available to them.
Donald Arseneau
> And with a dog on the cover of the book, too! Some people reported that
> shop attendants were rather red-faced when handling out this one ;-)
Tell them it is about a dog's attachment to a squeaky toy.
--
Donald Arseneau as...@triumf.ca