You could try and not advertise your competitors products on your own 
website ..
'In August 2008, Microsoft agreed to purchase up to $100 million of 
additional SLES certificates. Payment will be made in $25 million 
increments as the certificates are distributed. We received the first 
$25 million payment in November 2008. Only this first $25 million 
payment is nonrefundable'
Good grief, you sold the family silver for a bunch of refundable 
certificates !!!
'During the first quarter of fiscal 2009, we did not sign any large 
deals, many of which have been historically fulfilled by SUSE Linux 
Enterprise Server ("SLES") certificates delivered through Microsoft'
http://www.crn.com/software/215900219
http://www.novell.com/products/zenworks/vista_migration1.html
http://www.novell.com/systemsmanagement/windows-vista-migration/
I see the only viable future for Novell is to partner with a hardware 
manufacturer and start selling a home media center, then do a deal with 
the media companies and start selling online subscriptions, a bit like 
what Microsoft is doing with the xbox. Once you get your own hardware 
and software in the living room, you have a customer for life. Earth to 
Ron come in Ron Hovsepian ...