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Re: Qi lang logo

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xah...@gmail.com

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Dec 22, 2007, 4:33:47 AM12/22/07
to

Conrad Barski's "alien technology" lisp web-badge
http://www.lisperati.com/logo.html

and

Manfred Spiller's "lizard" lisp web-badge
http://www.normal-null.de/lisp_logo.html

are web-badges, which differs in nature than logos, as i have detailed
in this article:

Lisp Needs A Logo
http://xahlee.org/UnixResource_dir/writ/logo_lisp.html

----

Also, lisp tech geekers often have the mentality that "we don't need
to follow fashion and use a logo". This is due to their low level of
general knowledge. (i.e. lack of general education or social
literacy.)

This i have explained somewhat in my previous post here in this
thread. HTML version with extended text and colors and links is now at

* Tips for Good Logo Design
http://xahlee.org/UnixResource_dir/logo_design.html

Here's a short excerpt of the new text:


PURPOSE OF LOGOS

Logos, is a graphical representation of a entity. It is the visual
analogous to names. Logos are particularly important in our modern,
capitalistic, corporate environment. Look around you, you can find
tens of logos in your immediate surroundings, and recognize each of
them or the company, without being conscious of the fact.

Logos is not a fashion statement. It has strong ties with marketing
and public perception, which is a general property to anything
representative, such as book covers, corporation's names, people's
attires.


Sure, a good computer language needs not to have a logo to sell
itself. However, a good book don't need good book covers neither, nor
does your clothing represents your programing skills in a job
interview. This, does not mean book cover's design can be blank or
sloppy, or that you can go naked in interviews.

(dear driveling tech geeking morons, go fuck yourselfs.)

-----------------------------------

Many lisp tech geekers often have a mentality of elitism... that when
it comes to the issue that they don't have a logo representing the
language, they tend to think (out of their social-illiteracy outlined
above) that they don't need logos because they are above-it and don't
want to follow current fashions.

Speaking of fashions, the design in the lizard and the alien-elephant
lisp webdages, are actually fashion based. The gist of the alien-
elephant's design concept is that of pleasing the general public, by
using something cute, yet with word "alien", to cajole the mundane
that lisp is advanced technology and fun.

In terms representative graphics designs (logo, badge, insignia, seal,
ensign...), the lizard is worst. The lizard one has little or none
connotation to lisp (possibly with the forced connection between
pronouncing lisp and lizard, or that lizard produces hissing sounds
characteristic of the lisp speech impediment. Both farfetched and
negative). The most important aspect in a logo design is that it has
some connection to what it represents. The lizard one fails this. But
also, the lizard one is rather bland and generic, failing another
important criterion in logo design. The lizard art, is pretty much
just a well-rendered illustration, and using the most basic tools that
are available in today's illustration software. (i.e. the tell-tale
glaze) The lizard amounts to a cool, fashionable, artwork that are
meaningless and artless too. (The version without the the elliptical
outline and glaze is very good though)

(Note: sorry to its author for the harsh criticism. And, i appreciate
his artwork and work for having done this for the lisp community. I
myself couldn't have drawn such beautiful graphic.)

I am somewhat of a classicist. So, when it comes to lisp logos, my
favorite existing lisp logo that i've ran into, is actually a simple
futuristic twisty typeface that spells "lisp".

I like this logo very much! The inter-connected, twisty, and simple
geometric outline imparts to the readers senses of artificial
intelligence. (and possibly parenthesis)

Although i haven't lived in the 1980s as a programer to have
experienced the AI period and its downfall, and all the bad
association with the word AI (so-called AI Winter). But, as a
classicist, who in general hates fashion and fads, i like this AI era
logo for its simplicity, austerity, without any need to be cute,
spiffy, or avoiding the social-political blemish of the AI word.

Yesterday i took the time to horn my vector drawing skills to produce
a vector-based version of the logo. This i now use for my emacs lisp
tutorial page. See:

http://xahlee.org/emacs/elisp.html

Not sure flaming red is suitable for general use, but it is my
favorite.
(svg version available if anyone wants. Free free to copy and use it.
Preferrably with acknowledgement)

Does anyone know who designed this logo? or where it originated?

Xah
x...@xahlee.org
http://xahlee.org/

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