C:\gfortran\clf\cpp>type cpp.f90
module mod1
   implicit none
   intrinsic SYMBOL_1
end module mod1

module mod2
   use mod1, only: fun => SYMBOL_1
   implicit none
   character(*), parameter :: name = #SYMBOL_1
end module mod2

program test
   use mod2
   implicit none
   real x

   x = 3
   write(*,'(a,f0.6,a,f0.6)') name//'(',x,') = ',fun(x)
end program test

C:\gfortran\clf\cpp>gfortran -x f95-cpp-input -D SYMBOL_1=BESSEL_J0
cpp.f90 -ocp
p
cpp.f90:9.36:

   character(*), parameter :: name = #BESSEL_J0
                                   1
Error: Expected an initialization expression at (1)

I found the -x f95-cpp-input command-line option at

http://gcc.gnu.org/onlinedocs/gfortran/Preprocessing-and-conditional-...

And at

http://gcc.gnu.org/onlinedocs/gcc/Preprocessor-Options.html#Preproces...

the -D name=#BESSEL_J0 option.  At

http://en.wikipedia.org/wiki/C_preprocessor#Quoting_macro_arguments

we find that #BESSEL_J0 should be replaced by "BESSEL_J0" but
upon examination of compiler output we find that it doesn't work.
Also it fails for ifort:

C:\gfortran\clf\cpp>ifort /Qcpp -D SYMBOL_1=ERFC cpp.f90
Intel(R) Fortran Compiler for Intel(R) EM64T-based applications, Version 9.1
Build 20061104
Copyright (C) 1985-2006 Intel Corporation.  All rights reserved.

cpp.f90(9) : Error: Invalid radix or character in constant out of radix
range
   character(*), parameter :: name = #ERFC
-------------------------------------^

Now we can work around this for gfortran as follows:

C:\gfortran\clf\cpp>type cpp1.f90
module mod1
   implicit none
   intrinsic SYMBOL_1
end module mod1

module mod2
   use mod1, only: fun => SYMBOL_1
   implicit none
   character(*), parameter :: name = '&
&SYMBOL_1&
&'
end module mod2

program test
   use mod2
   implicit none
   real x

   x = 3
   write(*,'(a,f0.6,a,f0.6)') name//'(',x,') = ',fun(x)
end program test

C:\gfortran\clf\cpp>gfortran -x f95-cpp-input -D SYMBOL_1=BESSEL_J0
cpp1.f90 -oc
pp1

C:\gfortran\clf\cpp>cpp1
BESSEL_J0(3.000000) = -.260052

But ifort's preprocessor is smart enough to grok a free-form character
continuation context:

C:\gfortran\clf\cpp>ifort /Qcpp -D SYMBOL_1=ERFC cpp1.f90
Intel(R) Fortran Compiler for Intel(R) EM64T-based applications, Version 9.1
Build 20061104
Copyright (C) 1985-2006 Intel Corporation.  All rights reserved.

Microsoft (R) Incremental Linker Version 8.00.40310.39
Copyright (C) Microsoft Corporation.  All rights reserved.

-out:cpp1.exe
-subsystem:console
cpp1.obj

C:\gfortran\clf\cpp>cpp1
SYMBOL_1(3.000000) = 0.000022

So I ultimately abandoned this C preprocessor nonsense and used
other methods to insert minor edits into my code.