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trademarked the Nike Air Force One. These were a quality sneaker
intended for sportswear sales, being introduced into a market where
such footwear was gaining popularity and traction. Initially the Air
Force One shoe line was a plain white shoe available in either a low
cut or a high top. In 1986 Michael Jordan was contracted for marketing
and took to the courts wearing red and black Nike Air Force Ones,
which have become a trademark shoe for him since that time. Almost
over night the popularity of the shoe boomed.
Upon their sales to the public prices for the Air Force One shoes
ranged from $70 to $80 retail for the standard white or black Nike Air
Force One and up to $300 for customized colors and logos. Almost
instantly this also created a market for wholesale Nike Air Force
Ones, but that market was harder to maintain in competition with the
larger stores carrying the retail marketing power and recognition.
Corresponding with the release and early popularity of the Nike Air
Force One line was the revolution of the Hip Hop movement and the
growing trend of Hip Hop clothing. Hip-hop fashion began to gain
momentum in the late seventies and continued to survive as a unique
culture and fashion through out the early eighties. Marked by clothing
with an African American influence, early Hip Hop fashion included the
wearing of large glasses, gold necklaces and rings, oversized loose
fitting clothing in pallets of black, red and green and an emphasis on
brand name footwear, Nike, Addidas that was comfortable and reflective
of personal style, often with oversized laces.
Within the Hip Hop fashion culture Nike Air Force One shoes became
very popular almost immediately. Bright colored with over sized laces,
which were often left untied, or as white sneakers peaking out from
under overlong pants Nike Air Force Ones maintained their hold on the
Hip Hop market through the late eighties, nineties and continue to
hold a strong place beyond the year 2000. They have become a much more
casual wear shoe, seen just about everywhere, not only the basketball
court.
Currently many top of the market shoe stores sell the Nike Air Force
Ones at retail, leaving wholesale Nike Air Force Ones for outlet
stores, prices ranging from $70 to over $300, averaging out around
$100. In order to combat these prices and take a share of the
wholesale Nike Air Force One market online websites such as
open321max.com.com have appeared. They offer discounted prices on
these shoes, through wholesale options and bulk orders. This
guarantees the authenticity and quality of the shoes, but for a much
lower price.
Both advantages and disadvantages exist when it comes to purchasing
from an online wholesale site, like open321max.com. The access to a
much broader base of merchandise, in this case additional colors and
styles of shoes that might not be available in stores and at wholesale
pricing, can be kept reasonable, even after shipping and handling. For
these reasons, among others, websites such as open321max.com. have
become popular with wholesale Nike Air Force One consumers.
Customers must be sure to get a good refund policy before placing an
order, so that any defects or sizing problems can be easily addressed.
As long as this movement continues it seems that Nike Air Force One
shoes will continue to be popular and with websites such as
open321max.com, consumers will have places to go to get what they want
for the price they want to pay.