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EXPERT SYSTEMS IN MARKETING

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1 jul 1987, 15:28:151/7/87

I'm working on the definition of an DSS for Product pricing positioning and
I'm considering the EXPERT SYSTEMS as a potential answer to my problem.

Does any body had an experience or know an application of the expert system
to marketing ?

I would like to take in consideration :

- Product life cycle
- Price elasticity parameters
- Internal competition
- External competition

Thanks in advance,

Jean-claude MORAND DTN 7 821 4782 or (41 22) 87 47 82
DEC Europe
decvax!decwrl!rhea!shire!morand

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