The New Media Revolution - Friday, October 10 - Chicago Cultural Center - 8-11:30am

[Bruce Montgomery]

The Chicago Wallace Audience Engagement Network presents an expert forum on The New Media Revolution How Arts Organizations Can Thrive in the Digital Age October 10, 2008 >>Although traditional media outlets such as newspapers and television face many threats to their very survival, the New Media revolution is expanding the way that arts organizations can, do, and will reach their audiences and supporters. Find out more about how even the most technologically challenged organization can significantly increase its marketing effectiveness by leveraging online communities, blogs, video, calendars and more. This half-day event features experts with real life experience discussing the steps you can take to implement a successful new media marketing and PR strategy, as well as learn new 21st century skills. RESOURCES We've compiled links, articles and additional reading to help you become familiar with the topics this Forum will explore. Click here for a list of resources.  LOCATION Chicago Cultural Center Claudia Cassidy Theater, 2nd floor 77 East Randolph Street, Chicago map / driving directions TIME October 10, 2008 8:45 am - 12:15 pm REGISTRATION Admission is free. Registration is limited to two registrants per organization. Reservations will be honored on a first-come, first-served basis. No registrants will be accepted on the day of the forum. *Registration for this event has reached capacity and is now closed.* SCHEDULE OF EVENTS 8:00 - 8:30 Registration & Continental Breakfast     8:45 - 9:20 New Media Secrets of the PR Industry (and What They Mean for Arts Organizations)   Brian Solis Author & CEO FutureWorks 9:30 - 10:30 Building Communities & Generating Support via Online Social Networks This panel discusses how arts organizations can use online communities to reach and increase their membership, relevance, and revenue sources. Also, we will look at what can be learned from the early online fundraising and community building success of the Obama campaign. including: Michael Chin Senior Vice President, Marketing KickApps: Social Media Applications On Demand    Pete Burgeson Director of Marketing crowdSPRING Daniel Honigman Social Media Strategist Tribune Interactive   Jim Hirsch Founder ChicagoClassicalMusic.org   moderator: A.K. Crump CEO TasteTV Media 10:30 - 10:45 Break     10:45 - 11:45 Incorporating New Media & Web 2.0 to Achieve Profitable Branding & Marketing This panel discusses how arts organizations can more successfully utilize New Media and Web 2.0 to generate awareness and buzz at the local and national level. Options range from blogs, online event calendars and art review sites, to video, mobile networks, and more. including:  Erik Schroeder Director of Marketing Lookingglass Theatre   Pete Burgeson Director of Marketing crowdSPRING Andrew Huff Editor and Publisher Gapers Block Sara Wambold Museum of Contemporary Art moderator: Brian Solis Author & CEO FutureWorks 11:45 - 12:15 Newspapers Enter the Digital Age: How Arts Organizations can Leverage Newspapers’ Online Initiatives to Reach Audiences, Partners, Supporters & Reviewers Kara Walsh CEO Metromix Questions about the event? Suggestions for panelists? Please contact Anita Alexander with your ideas Bruce Montgomery Montgomery & Company Technology | Innovation | Commerce P.O. Box 10796 Chicago, Illinois 60610-0796 773-224-7898 [phone] 773-410-0608 [cell] onepr...@yahoo.com